Sporty
Sporty Group Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content. Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role As a Marketing Analyst, you will play a critical role in driving insights and enabling data-informed decision-making across our marketing initiatives. You’ll contribute to new projects as we expand into new markets, products, and channels, while bringing fresh ideas on marketing optimization. This role requires someone with a strong analytical mindset, an eye for detail, and the ability to communicate findings effectively to both technical and non-technical stakeholders. You will report to the Senior Marketing Analyst within the Business Intelligence (BI) team, with the Marketing team as your primary stakeholders.
What you'll be doing Data Analysis: Dive into marketing data to provide valuable insights. You'll use SQL to extract and analyse data. Identify trends, anomalies, and opportunities for optimization across campaigns and channels
Data storytelling: Being able to clearly explain and summarise key insights to non-technical stakeholders
Attribution Models: Understand the value and discrepancies between attribution models in different ad platforms
App & Web Tracking: Monitor and analyze user behavior through mobile measurement partners (e.g., Appsflyer, Firebase)
Investigate broken tracking issues, collaborating closely with Martech, BI, and Developers to ensure accurate data flow
Reporting and Visualization: Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel to communicate insights effectively
Marketing Metrics: Monitor and analyze key marketing metrics, including LTV (Lifetime Value), VTD (Value-to-date), CPA (Cost Per Acquisition), CPC (Cost Per Click), ROI (Return on Investment), and more
What you'll bring Proficiency in SQL for data analysis
Experience with marketing analytics, working with different technical teams like Martech and BI as well as in-depth knowledge of marketing metrics and the ability to derive actionable insights
Excellent communication and presentation skills
Hands-on experience in reporting, dashboard creation with data visualization tools
Familiarity with Marketing A/B testing, statistical models and budget forecasting
Experience with tracking tools for both web and app, including mobile measurement partners like Appsflyer
Strong analytical thinking and problem solving skills
Even better if you have Product Analytics skills
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In Summary: Sporty is expanding and we're building the world's go to platform for everyday entertainment . The Marketing Analyst will play a critical role in driving insights and enabling data-informed decision-making across our marketing initiatives . The role requires someone with a strong analytical mindset, an eye for detail, and the ability to communicate findings effectively to both technical and non-technical stakeholders .
En Español: Sporty Group Se asoció con algunos de los campeones más grandes del mundo, incluidos el Real Madrid FC, Michael Essien y Eder Militao, estamos buscando a nuestros propios campeones para ser parte de la 'Marca de Juegos en Línea que crece rápidamente y tiene mayor éxito en el mundo'. El hogar de SportyBet, SportyTV, Sports.com, Football.com y el recientemente lanzado SportyFM, seguimos liderando con innovación y contenido deportivo exclusivo. Sporty se está expandiendo y estamos construyendo una plataforma mundial para entretenimiento cotidiano. Identificar tendencias, anomalías y oportunidades de optimización a través de campañas y canales Storytelling de datos: Ser capaz de explicar y resumir claramente las ideas clave para los modelos de atribución de partes interesadas no técnicas: Comprender el valor y las discrepancias entre modelos de asignación en diferentes plataformas publicitarias App & Web Tracking: Monitorear y analizar el comportamiento del usuario a través del partner de medición móvil (por ejemplo, Appsflyer, Firebase) Investigar problemas de seguimiento rotos, colaborar estrechamente con Martech, BI y Desarrolladores para garantizar un flujo de datos exacto Reporting and Visualization: Crear paneles informativos e instrumentos de informes como Metabase, Looker Studio, y Mixpanel para comunicar conocimientos si se prueban métricas de marketing: Monitoring y metales claves de mercadotecnia, incluidos LTV (Lostetrics), VDPC (Value-to-date), Tener mejores habilidades de análisis y análisis de datos, así como tener una experiencia avanzada en la creación de análisis de resultados de negocios, incluso utilizando herramientas tecnológicas tales como C&C.