Marketing Manager Job at NewDays in Seattle

About NewDays NewDays is revolutionizing cognitive healthcare by combining expert-led therapy via telehealth with AI-powered daily support for seniors experiencing cognitive changes, mild cognitive impairment (MCI), or early dementia. Founded by former Amazon Healthcare and Google X leaders, we’re backed by Madrona Ventures and General Catalyst, and we’re on a mission to extend cognitive healthspan to match lifespan for everyone. The Role We’re looking to add a marketing teammate—a scrappy, creative marketing generalist who can wear multiple hats and move fast in true startup fashion. You’ll participate in the full customer journey from awareness to conversion, focusing on getting more people to discover our offering, engage deeply with it, and convert to our full premium experience. This role is perfect for someone who thrives in ambiguity, loves solving complex problems, and is passionate about making a meaningful impact in healthcare for seniors. What You’ll Do Lifecycle Marketing & Conversion Optimization Design and execute sophisticated email marketing campaigns that nurture users toward paid conversion Build engagement funnels that get signed-up users to experience AI Create conversion paths from AI interactions to premium clinic appointments and subscriptions Develop community building strategies and engagement methods Analytics Track and analyze the full funnel from awareness to conversion to retention A/B test messaging, creative, and campaigns across all channels Report on key metrics including CAC, conversion rates, and engagement Make data-driven recommendations for channel optimization and budget allocation Creative Strategy & Content Develop messaging that resonates with seniors and their caregivers Create educational content that builds trust and demonstrates our science-backed approach Collaborate on video testimonials, case studies, and success stories Paid & Organic Growth Collaborate with our partners to manage and optimize ad campaigns Find opportunities to scale paid media while continuing to improve efficiencies Contribute to organic social media strategy, manage content calendar, post regularly, and engage with our community on Facebook and Instagram. What You Bring Required Experience 5-10 years of D2C marketing experience , with proven track record of driving customer acquisition and conversion Healthcare/wellness marketing experience strongly preferred Lifecycle marketing expertise with hands‑on experience in email marketing, user onboarding, and conversion optimization Paid advertising proficiency in Meta Ads, Google Ads, and other performance marketing channels Analytics skills with experience in tools like Google Analytics, Statsig, or similar platforms Personal Qualities Passionate about helping seniors and making healthcare more accessible Scrappy and resourceful – comfortable rolling up sleeves and doing whatever needs to be done Creative problem solver with strong visual and written communication skills Data-driven but comfortable making decisions with imperfect information Startup mentality – thrives in fast-paced, ambiguous environments where velocity is key Ethical approach to healthcare marketing with sensitivity to our vulnerable population Nice to Have Experience marketing to seniors or their caregivers Background in cognitive health, mental health, or chronic disease management Creative skills (basic design, video editing, etc.) Experience with marketing automation platforms Understanding of healthcare compliance (HIPAA, FDA guidelines) Why NewDays Mission-driven impact : Help transform cognitive healthcare for millions of seniors Ground floor opportunity : Shape marketing strategy at a well-funded, fast-growing company World-class team : Work alongside former Amazon, Google, and top-tier healthcare executives Clinical advisory board : Access to leading researchers from Harvard, University of Michigan, Johns Hopkins, UC San Diego Growth potential : Unlimited opportunity to grow with the company as we scale Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Technology, Information and Internet Our Values NewDays lives by two main principles. The first is our customers are #1 and the second is to maintain velocity: We move fast while always doing right by our customers. Next Steps Ready to help seniors live their NewDays? We’d love to hear from you. Please send your resume and a brief note about why you’re excited about this role to rachel@newdays.ai. Include examples of successful D2C campaigns you’ve run, particularly any in healthcare or targeting older demographics. NewDays is an equal opportunity employer. #J-18808-Ljbffr