Planit is hiring: Social Media Supervisor in Baltimore

Job Type

Full-time

Description

SUMMARY

The Social Media Supervisor is responsible for developing and executing organic and influencer social media strategies for our clients and serving as the point of contact for strategic client direction. This role also manages the work quality of junior-level team members and provides guidance and direction as needed.

As part of the PR & Social Media team at Planit, the Social Media Supervisor works closely with the agency's creative, paid media, and strategy teams to ensure content is strategic, optimized for each platform, and impactful for the target audience. This person will play a hands-on role in managing content calendars, influencer programs, and creative production, while also bringing strategic insight to client conversations.

ESSENTIAL FUNCTIONS

• Leads the development and execution of organic social media strategies that support client business objectives-demonstrating an understanding of their goals, competitive positioning, and audience behaviors.
• Serves as a trusted client advisor, offering strategic counsel on social media trends, audience engagement tactics, and creative best practices.
• Oversees and manages influencer programs, including sourcing, vetting, contracting, white-label partnerships, and compliance with usage rights, FTC guidelines, and content licensing.
• Develops and manages social media content calendars with input from multiple stakeholders, ensuring consistency, timeliness, and quality across channels.
• Partners with the creative team to plan, direct, and manage content shoots-ensuring assets meet creative briefs, platform requirements, and campaign goals.
• Demonstrates familiarity with trade or B2B-focused social strategies, particularly within industries like building products, construction, and home improvement retail (e.g., Home Depot, Lowe's).
• Understands how to engage "Pro" audiences-leveraging UGC, testimonials, and community-driven storytelling to drive authenticity and brand loyalty.
• Provides guidance and support around trade show coverage, content capture, and real-time social engagement.
• Oversees day-to-day client relationships and ensures deliverables are on-brand, on-time, and aligned with strategy.
• Provides thoughtful feedback and mentorship to junior team members to support their growth and performance.
• Partners cross-functionally with PR, media, and influencer teams to create fully integrated campaigns.
• Supports new business efforts by contributing to social strategy recommendations, audits, and proposal writing.
• Anticipates potential client issues and advises leadership proactively.

TASKS

• Oversees influencer sourcing, contracting, and content approvals.
• Reviews all content for adherence to best practices, brand standards, and tone.
• Manages day-to-day social publishing, reporting, and community engagement.
• Builds and manages multi-stakeholder content calendars and approval workflows.
• Provides strategic direction for trade show social coverage, event content, and real-time posting.
• Collaborates with the creative and production teams on shoot planning and content creation.
• Writes and reviews social copy and influencer briefs.
• Delivers performance reports with actionable insights and optimizations.
• Mentors junior staff and fosters a culture of curiosity and collaboration.
• Other duties as assigned.

Requirements

QUALIFICATIONS

• 7-10+ years of experience in social media marketing or digital communications (agency experience preferred).
• Strong understanding of both B2C and B2B social media strategies; experience with building products, construction, or trade-focused brands is a plus.
• Proven success managing influencer programs, including contracting, usage rights, and performance reporting.
• Experience developing and executing social media calendars and campaigns across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Pinterest.
• Experience managing content shoots and working with creative teams on asset development.
• Strong understanding of UGC, community management, and audience engagement best practices.
• Familiarity with social media management and reporting tools such as Sprout Social or Sprinklr.
• Proficient in Google Suite, project management platforms (e.g., Monday.com), and presentation tools.
• Excellent writing, communication, and client presentation skills.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.
• Enthusiasm for social trends, technology, and innovation.
• Ability to work occasional weekends or after-hours as part of the social media cycle and to travel domestically (10% or less).

PHYSICAL & WORK ENVIRONMENT

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.

UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT, OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A LIE DETECTOR OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.

SALARY DESCRIPTION

$70k - $90k