KPMG US
Director, Alliance Marketing (Google Alliance)
KPMG US, Phoenix, Arizona, United States, 85003
Director, Alliance Marketing (Google Alliance)
Join to apply for the Director, Alliance Marketing (Google Alliance) role at KPMG US.
Overview Known for being a great place to work and building careers, KPMG provides audit, tax and advisory services. Our growth is driven by delivering real results for clients and is supported by an inclusive culture, innovative excellence and community support. KPMG is consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others.
Responsibilities
Own and execute a joint strategic marketing plan for the Google alliance that aligns with the alliance's business plan and growth ambitions
Drive the development and execution of a content strategy focused on differentiated messaging, value propositions and sales enablement tools such as videos, social assets and case studies
Create, plan, and optimize demand generation programs, including KPMG's presence at Google conferences, webinars and client events, applying an innovative and strategic approach
Manage a variety of programs by developing and utilizing detailed project plans to ensure on‑time, on‑budget and high‑quality delivery; leverage lead management tools to measure program effectiveness and sales impact
Utilize marketing funds effectively to achieve the best results from marketing programs, including forecasting and reporting on actuals; project manage KPMG's presence at alliance‑specific conferences and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables and digital campaigns focused on data and AI readiness
Increase the visibility and awareness of our alliance solutions through targeted social media, podcasts, advertising and by updating web content; create co‑branded marketing assets with Google that support the content strategy, amplify our brand by leveraging campaign assets, industry collateral and thought leadership; proactively build and foster strategic relationships within Google's marketing organization to identify and position KPMG for unique, high‑impact co‑marketing opportunities; support alliance partner sales kick‑off events and other relationship‑based initiatives
Qualifications
Minimum ten years of recent, integrated marketing experience, preferably from a Fortune 500 enterprise technology/software company or a professional services firm
Bachelor's degree from an accredited college or university is required; Master's degree is preferred
Extensive experience leading alliance marketing initiatives, with a deep and proven expertise in developing and executing integrated marketing campaigns, events and digital strategies; a demonstrated track record of strategic leadership, including experience with performance management and the professional development of a team
Proven ability to collaborate with and influence senior business stakeholders and C‑level executives, leveraging strong networking skills to drive projects forward and ensure delivery against key milestones; a proactive and autonomous leader with demonstrated expertise in managing complex, large‑scale projects and their associated budgets from conception to completion
Exceptional, executive‑level communication skills with a proven ability to navigate complex organizational structures and operational requirements with efficiency and political savvy; a strategic and adaptable mindset, with the proven ability to thrive in a fast‑paced environment, drive change and exercise sound judgment in escalating issues and making critical business decisions; proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self‑motivation and communication skills across both virtual and in‑person environments
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H‑1B, L‑1, TN, O‑1, E‑3, H-1B1, F‑1, J‑1, OPT, CPT or any other employment‑based visa)
Benefits KPMG offers a comprehensive, competitive benefits package, including medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well‑being benefits to support your mental health. Workers may receive personal time off per fiscal year and have two breaks awarded each year. Additional details can be found on the KPMG US Careers site.
Salary Transparency Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5746_9_25
California Salary Range: $155,000 - $311,000
Equal Opportunity Employer KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state and local laws. No phone calls or agencies please. KPMG recruits on a rolling basis; candidates are considered as they apply until the opportunity is filled.
California Fair Chance Compliance Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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Overview Known for being a great place to work and building careers, KPMG provides audit, tax and advisory services. Our growth is driven by delivering real results for clients and is supported by an inclusive culture, innovative excellence and community support. KPMG is consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others.
Responsibilities
Own and execute a joint strategic marketing plan for the Google alliance that aligns with the alliance's business plan and growth ambitions
Drive the development and execution of a content strategy focused on differentiated messaging, value propositions and sales enablement tools such as videos, social assets and case studies
Create, plan, and optimize demand generation programs, including KPMG's presence at Google conferences, webinars and client events, applying an innovative and strategic approach
Manage a variety of programs by developing and utilizing detailed project plans to ensure on‑time, on‑budget and high‑quality delivery; leverage lead management tools to measure program effectiveness and sales impact
Utilize marketing funds effectively to achieve the best results from marketing programs, including forecasting and reporting on actuals; project manage KPMG's presence at alliance‑specific conferences and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables and digital campaigns focused on data and AI readiness
Increase the visibility and awareness of our alliance solutions through targeted social media, podcasts, advertising and by updating web content; create co‑branded marketing assets with Google that support the content strategy, amplify our brand by leveraging campaign assets, industry collateral and thought leadership; proactively build and foster strategic relationships within Google's marketing organization to identify and position KPMG for unique, high‑impact co‑marketing opportunities; support alliance partner sales kick‑off events and other relationship‑based initiatives
Qualifications
Minimum ten years of recent, integrated marketing experience, preferably from a Fortune 500 enterprise technology/software company or a professional services firm
Bachelor's degree from an accredited college or university is required; Master's degree is preferred
Extensive experience leading alliance marketing initiatives, with a deep and proven expertise in developing and executing integrated marketing campaigns, events and digital strategies; a demonstrated track record of strategic leadership, including experience with performance management and the professional development of a team
Proven ability to collaborate with and influence senior business stakeholders and C‑level executives, leveraging strong networking skills to drive projects forward and ensure delivery against key milestones; a proactive and autonomous leader with demonstrated expertise in managing complex, large‑scale projects and their associated budgets from conception to completion
Exceptional, executive‑level communication skills with a proven ability to navigate complex organizational structures and operational requirements with efficiency and political savvy; a strategic and adaptable mindset, with the proven ability to thrive in a fast‑paced environment, drive change and exercise sound judgment in escalating issues and making critical business decisions; proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self‑motivation and communication skills across both virtual and in‑person environments
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H‑1B, L‑1, TN, O‑1, E‑3, H-1B1, F‑1, J‑1, OPT, CPT or any other employment‑based visa)
Benefits KPMG offers a comprehensive, competitive benefits package, including medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well‑being benefits to support your mental health. Workers may receive personal time off per fiscal year and have two breaks awarded each year. Additional details can be found on the KPMG US Careers site.
Salary Transparency Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5746_9_25
California Salary Range: $155,000 - $311,000
Equal Opportunity Employer KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state and local laws. No phone calls or agencies please. KPMG recruits on a rolling basis; candidates are considered as they apply until the opportunity is filled.
California Fair Chance Compliance Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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