Macy's
Join to apply for the
Sr. Director, Media Planning
role at
Macy's
This range is provided by Macy's. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $200,400.00/yr - $333,960.00/yr
Be part of an amazing story.
Macy’s is more than just a store. We’re a story that has captured the hearts and minds of America for more than 160 years. It’s about innovations and traditions, inspiring stores and irresistible products, the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. Those moments make this a special place to work.
Job Overview Macy's is seeking a strategic media planning leader to create the media plan for all initiatives. The ideal candidate will have a strong track record in planning large‑scale media campaigns, building and managing high‑performing teams, and managing key relationships across internal stakeholders, strategic agencies, and media partners. They will possess expert knowledge of media measurement of key brand metrics (e.g., consideration, purchase intent) and ROI/ROAS, and be experienced in working with various media models (MMM, MTA), media analytics, and measurement teams to optimise omni sales.
What You Will Do Media Strategy Development
Set vision, articulate opportunity and lead the media strategy for all marketing plans to deliver business outcomes
Translate data insights into actionable media plans across various channels
Model GRPs to business and brand KPIs, including traffic and sales
Collaborate with cross‑functional partners including marketing leads, creative, marketing effectiveness to plan cohesive and impactful campaigns
Stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans
Manage relationships with media agencies and vendors to optimise partnerships and plans
Utilise data‑driven insights and media math to optimise media buying, ensuring maximum ROI across various channels
Identify and evaluate new media opportunities such as emerging channels and technologies to drive innovation in media planning
Build strong working relationships and influence cross‑functional partners across Marketing, Creative, Insights & Analytics, Social and Brand Strategy to develop innovative, impactful and integrated work and definitions of success
Identify and proactively craft new processes and approaches to leverage paid media to drive brand health and business growth
Drive a results driven mindset throughout the team and instill a high level sense of accountability to achieve goals
Drive performance and efficacy across individual and collective media channels, leveraging quantitative and qualitative insights to influence media strategies, and inform tactical planning, execution and optimisation
Maximise effectiveness (positive impact on brand KPIs) and efficiency (optimal use of media budget)
Data‑Driven Optimization
Utilise data‑driven methodology, analysis, and measurement to improve campaign effectiveness and efficiency
Analyse audience behaviour, media consumption patterns, and campaign effectiveness
Utilise attribution modelling to measure the impact of different media channels on customer acquisition and sales
Analytical Skills
Demonstrate strong analytical skills to use data to optimise campaign performance
Write clear and concise data‑driven briefs
Have a strong understanding of advertising, audience targeting, and marketing technologies
Apply media testing approaches (e.g., audience segmentation, geoX/match market testing)
Leverage analytical models such as MMM, MTA, last click
Team Leadership And Collaboration
Cultivate high‑performing teams and foster a collaborative approach across teams
Work in fast‑paced environments with a focus on attention to detail
Be proactive, solutions‑oriented, and articulate strategy and results clearly
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Skills You Will Need
Strong track record in planning large‑scale media campaigns ($100M+ across different media types)
Strong understanding of media measurement and key brand metrics (e.g., consideration, purchase intent)
Expertise in working with various media models (MMM, MTA), media analytics, and measurement teams
Proven ability to drive omni sales through effective media planning and execution
Strong analytical skills and data‑driven approach
Excellent written and verbal communication skills
Ability to write clear and concise data‑driven briefs
Collaborative and solutions‑oriented mindset
Proven ability to work in fast‑paced environments and manage multiple projects simultaneously
Experience in the retail or consumer goods industry preferred
Proficiency in media planning and buying tools preferred
Experience with digital media and social media marketing preferred
Who You Are
Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 15+ years of experience directly managing campaigns, as well as building and managing high‑performing teams required.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritise your well‑being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Additional Benefits We Offer Include
Merchandise discounts
Performance‑based incentives
Annual merit review
Employee Assistance Program with mental health counselling and legal/financial advice
Tuition reimbursement
Access the full menu of benefits offerings here.
About Us This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centres, enhancing our online shopping experience, buying in‑style and on‑trend merchandise, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
#J-18808-Ljbffr
Sr. Director, Media Planning
role at
Macy's
This range is provided by Macy's. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $200,400.00/yr - $333,960.00/yr
Be part of an amazing story.
Macy’s is more than just a store. We’re a story that has captured the hearts and minds of America for more than 160 years. It’s about innovations and traditions, inspiring stores and irresistible products, the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. Those moments make this a special place to work.
Job Overview Macy's is seeking a strategic media planning leader to create the media plan for all initiatives. The ideal candidate will have a strong track record in planning large‑scale media campaigns, building and managing high‑performing teams, and managing key relationships across internal stakeholders, strategic agencies, and media partners. They will possess expert knowledge of media measurement of key brand metrics (e.g., consideration, purchase intent) and ROI/ROAS, and be experienced in working with various media models (MMM, MTA), media analytics, and measurement teams to optimise omni sales.
What You Will Do Media Strategy Development
Set vision, articulate opportunity and lead the media strategy for all marketing plans to deliver business outcomes
Translate data insights into actionable media plans across various channels
Model GRPs to business and brand KPIs, including traffic and sales
Collaborate with cross‑functional partners including marketing leads, creative, marketing effectiveness to plan cohesive and impactful campaigns
Stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans
Manage relationships with media agencies and vendors to optimise partnerships and plans
Utilise data‑driven insights and media math to optimise media buying, ensuring maximum ROI across various channels
Identify and evaluate new media opportunities such as emerging channels and technologies to drive innovation in media planning
Build strong working relationships and influence cross‑functional partners across Marketing, Creative, Insights & Analytics, Social and Brand Strategy to develop innovative, impactful and integrated work and definitions of success
Identify and proactively craft new processes and approaches to leverage paid media to drive brand health and business growth
Drive a results driven mindset throughout the team and instill a high level sense of accountability to achieve goals
Drive performance and efficacy across individual and collective media channels, leveraging quantitative and qualitative insights to influence media strategies, and inform tactical planning, execution and optimisation
Maximise effectiveness (positive impact on brand KPIs) and efficiency (optimal use of media budget)
Data‑Driven Optimization
Utilise data‑driven methodology, analysis, and measurement to improve campaign effectiveness and efficiency
Analyse audience behaviour, media consumption patterns, and campaign effectiveness
Utilise attribution modelling to measure the impact of different media channels on customer acquisition and sales
Analytical Skills
Demonstrate strong analytical skills to use data to optimise campaign performance
Write clear and concise data‑driven briefs
Have a strong understanding of advertising, audience targeting, and marketing technologies
Apply media testing approaches (e.g., audience segmentation, geoX/match market testing)
Leverage analytical models such as MMM, MTA, last click
Team Leadership And Collaboration
Cultivate high‑performing teams and foster a collaborative approach across teams
Work in fast‑paced environments with a focus on attention to detail
Be proactive, solutions‑oriented, and articulate strategy and results clearly
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Skills You Will Need
Strong track record in planning large‑scale media campaigns ($100M+ across different media types)
Strong understanding of media measurement and key brand metrics (e.g., consideration, purchase intent)
Expertise in working with various media models (MMM, MTA), media analytics, and measurement teams
Proven ability to drive omni sales through effective media planning and execution
Strong analytical skills and data‑driven approach
Excellent written and verbal communication skills
Ability to write clear and concise data‑driven briefs
Collaborative and solutions‑oriented mindset
Proven ability to work in fast‑paced environments and manage multiple projects simultaneously
Experience in the retail or consumer goods industry preferred
Proficiency in media planning and buying tools preferred
Experience with digital media and social media marketing preferred
Who You Are
Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 15+ years of experience directly managing campaigns, as well as building and managing high‑performing teams required.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritise your well‑being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Additional Benefits We Offer Include
Merchandise discounts
Performance‑based incentives
Annual merit review
Employee Assistance Program with mental health counselling and legal/financial advice
Tuition reimbursement
Access the full menu of benefits offerings here.
About Us This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centres, enhancing our online shopping experience, buying in‑style and on‑trend merchandise, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
#J-18808-Ljbffr