Green Island
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Green Island is an ambitious and fast-growing iGaming company operating multiple brands across international markets. We build high-performing digital products and customer experiences in one of the most competitive online industries.
We’re seeking a true SEO leader who thrives in a dynamic, results-driven environment and can own the full spectrum of organic search — from advanced off strategy to deep technical audits and world-class content frameworks.
Experience in the iGaming industry is a must.
Role Overview
As
Head of SEO , you will define and lead our global organic search strategy, driving sustainable traffic, acquisition, and revenue growth. You’ll be both strategic and hands‑on — working across link acquisition, technical optimisation, content excellence, and performance analytics. You’ll lead or collaborate with SEO specialists, agencies, content, product, and engineering teams to embed SEO excellence across the organisation. Key Responsibilities
Develop and execute a data‑driven SEO strategy tailored to the iGaming market, aligned with business objectives and commercial KPIs. Own deep technical SEO: conduct log‑file analysis for crawl budget optimisation, resolve JS/SSR rendering issues, optimise Core Web Vitals (LCP, INP, CLS), and ensure strong site architecture and performance. Direct strategic content initiatives: perform intent‑based query clustering (reviews, guides, category hubs), and create content frameworks that extend E‑E‑A‑T through expert profiles, responsible gambling content, and localisation strategies. Manage SEO budgets and performance analytics: translate business goals into link, content, and tool budgets; integrate SEO data (GSC/GA4) with BI systems; monitor and mitigate negative SEO risks. Oversee robust on‑page SEO: design scalable meta‑tag templates, implement interlinking and silo structures, and maximise internal link equity. Report regularly to senior stakeholders: present performance updates, link technical outcomes to business KPIs, and educate teams on SEO priorities. Stay ahead of algorithm updates, search trends, and regulatory frameworks in iGaming. Required Skills & Experience
5+ years
of proven SEO experience, ideally within
iGaming or other highly competitive, regulated industries . Mandatory experience in iGaming SEO , with a clear understanding of the industry’s compliance and marketing challenges. Deep expertise in
off‑page SEO : link networks and high‑quality outreach campaigns. Strong technical SEO proficiency: crawl optimisation, rendering issues, log analysis, Core Web Vitals, and large‑scale site management. Strategic content skills: intent‑based keyword clustering, E‑E‑A‑T implementation, and scalable content team leadership. Commercial acumen: ability to plan budgets, track ROI, and align SEO impact with revenue metrics. Excellent collaboration skills with cross‑functional teams (product, engineering, content, UX). Outstanding English communication skills (written and verbal). Proficiency in major SEO and analytics tools (Ahrefs, SEMrush, Screaming Frog, GSC, GA4, etc.). What We Offer
A senior leadership position with ownership of organic growth strategy in a dynamic, international environment. Full autonomy to innovate and implement your SEO vision. Opportunity to build and lead a high‑performance SEO team. Career growth in one of the world’s most competitive and fast‑moving digital industries.
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As
Head of SEO , you will define and lead our global organic search strategy, driving sustainable traffic, acquisition, and revenue growth. You’ll be both strategic and hands‑on — working across link acquisition, technical optimisation, content excellence, and performance analytics. You’ll lead or collaborate with SEO specialists, agencies, content, product, and engineering teams to embed SEO excellence across the organisation. Key Responsibilities
Develop and execute a data‑driven SEO strategy tailored to the iGaming market, aligned with business objectives and commercial KPIs. Own deep technical SEO: conduct log‑file analysis for crawl budget optimisation, resolve JS/SSR rendering issues, optimise Core Web Vitals (LCP, INP, CLS), and ensure strong site architecture and performance. Direct strategic content initiatives: perform intent‑based query clustering (reviews, guides, category hubs), and create content frameworks that extend E‑E‑A‑T through expert profiles, responsible gambling content, and localisation strategies. Manage SEO budgets and performance analytics: translate business goals into link, content, and tool budgets; integrate SEO data (GSC/GA4) with BI systems; monitor and mitigate negative SEO risks. Oversee robust on‑page SEO: design scalable meta‑tag templates, implement interlinking and silo structures, and maximise internal link equity. Report regularly to senior stakeholders: present performance updates, link technical outcomes to business KPIs, and educate teams on SEO priorities. Stay ahead of algorithm updates, search trends, and regulatory frameworks in iGaming. Required Skills & Experience
5+ years
of proven SEO experience, ideally within
iGaming or other highly competitive, regulated industries . Mandatory experience in iGaming SEO , with a clear understanding of the industry’s compliance and marketing challenges. Deep expertise in
off‑page SEO : link networks and high‑quality outreach campaigns. Strong technical SEO proficiency: crawl optimisation, rendering issues, log analysis, Core Web Vitals, and large‑scale site management. Strategic content skills: intent‑based keyword clustering, E‑E‑A‑T implementation, and scalable content team leadership. Commercial acumen: ability to plan budgets, track ROI, and align SEO impact with revenue metrics. Excellent collaboration skills with cross‑functional teams (product, engineering, content, UX). Outstanding English communication skills (written and verbal). Proficiency in major SEO and analytics tools (Ahrefs, SEMrush, Screaming Frog, GSC, GA4, etc.). What We Offer
A senior leadership position with ownership of organic growth strategy in a dynamic, international environment. Full autonomy to innovate and implement your SEO vision. Opportunity to build and lead a high‑performance SEO team. Career growth in one of the world’s most competitive and fast‑moving digital industries.
#J-18808-Ljbffr