Capital One
Senior Director, Product Manager - Retail Bank Marketing
Capital One, New York, New York, us, 10261
Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry.
About the Team Capital One’s Retail Bank has grown by leaps and bounds in the last couple of years. The bank has risen up the league tables in deposits and checking relationships, capitalizing on industry‑leading products and a unique challenger brand with superior digital capabilities and distinctive cafés and branches. The Retail Bank Marketing team has been on a two‑year journey of transformation into a digital‑first, intelligent marketing function to unleash the business’s growth potential. Our team is made up of business and data analysts, marketing strategists, MarTech product and platform managers, data scientists, creatives, project managers and process managers—all working together to create the marketing experiences that will drive more and core customers to bank with Capital One.
The Retail Bank Marketing team is looking for someone with deep marketing expertise who is interested in applying that experience into building, developing and maintaining a high‑performing marketing organization and supporting our growing Bank Marketing platforms. We’re on a journey to build world‑class marketing capabilities that create more personalized, data‑driven, real‑time experiences for prospects and customers. This person should be highly organized, emotionally intelligent and skilled in facilitating collaboration across leaders, as they will work directly with the Bank Marketing leadership team to drive strategic MarTech efforts, keep a pulse on healthy morale and engagement, and ensure key business priorities and campaigns are successfully executed. The ideal candidate can connect the dots between good process and great results, effectively influence others to achieve organizational goals, and facilitate a vocal leadership team toward purposeful outcomes through technology and AI.
Responsibilities
Lead the strategy, execution, and optimization of marketing technology and automation efforts.
Define and implement key strategic initiatives for marketing technology platforms such as incentive infrastructures.
Unify key MarTech functions under one leader to advance the strategy and agenda for marketing automation, data and incentives.
Define, build and maintain the MarTech architecture working with technology leaders and across the enterprise.
Create decision‑making frameworks for platform architectural changes and manage integrations between various platforms like AdTech and owned channels.
Manage the MarTech stack, select vendors, oversee budgets, drive data‑driven strategy and foster adoption of new technologies.
Drive technology strategy leveraging cloud platforms (AWS/Google Cloud/Azure) and MarTech SaaS offerings such as Salesforce, Adobe Workfront, Google Marketing Platform, or similar.
Capital One Product Framework
Human Centered – Obsesses about internal and external customer needs to reimagine and innovate product solutions.
Business Focused – Delivers game‑changing outcomes by focusing on leverage and execution excellence.
Technology Driven – Leverages technology to deliver innovative and resilient solutions that enable both near‑term and long‑term value.
Integrated Problem Solving – Identifies and resolves complex problems to deliver outcomes while mitigating product risks.
Transformational Leadership – Leads cross‑functional teams to solve customer problems and drive organizational alignment.
Basic Qualifications
At least 9 years of experience working in Product Management.
Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
A Bachelor's Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, ...)
A Master's Degree in a quantitative field or an MBA with a quantitative concentration.
Preferred Qualifications
10+ years of Marketing, MarTech, AI, and marketing operations experience.
Experience translating business strategy and analysis into consumer‑facing digital products.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary Riverwoods, IL: $240,300 – $274,300 (Sr. Dir, Product Management)
McLean, VA: $264,300 – $301,700
New York, NY: $288,400 – $329,100
Philadelphia, PA: $240,300 – $274,300
Richmond, VA: $240,300 – $274,300
Wilmington, DE: $240,300 – $274,300
This role is also eligible to earn performance‑based incentive compensation, including cash bonus(es) and/or long‑term incentives (LTI).
Benefits Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Equal Opportunity No agencies please. Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws.
If you need an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at
RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One’s recruiting process, please email
Careers@capitalone.com .
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Sales
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About the Team Capital One’s Retail Bank has grown by leaps and bounds in the last couple of years. The bank has risen up the league tables in deposits and checking relationships, capitalizing on industry‑leading products and a unique challenger brand with superior digital capabilities and distinctive cafés and branches. The Retail Bank Marketing team has been on a two‑year journey of transformation into a digital‑first, intelligent marketing function to unleash the business’s growth potential. Our team is made up of business and data analysts, marketing strategists, MarTech product and platform managers, data scientists, creatives, project managers and process managers—all working together to create the marketing experiences that will drive more and core customers to bank with Capital One.
The Retail Bank Marketing team is looking for someone with deep marketing expertise who is interested in applying that experience into building, developing and maintaining a high‑performing marketing organization and supporting our growing Bank Marketing platforms. We’re on a journey to build world‑class marketing capabilities that create more personalized, data‑driven, real‑time experiences for prospects and customers. This person should be highly organized, emotionally intelligent and skilled in facilitating collaboration across leaders, as they will work directly with the Bank Marketing leadership team to drive strategic MarTech efforts, keep a pulse on healthy morale and engagement, and ensure key business priorities and campaigns are successfully executed. The ideal candidate can connect the dots between good process and great results, effectively influence others to achieve organizational goals, and facilitate a vocal leadership team toward purposeful outcomes through technology and AI.
Responsibilities
Lead the strategy, execution, and optimization of marketing technology and automation efforts.
Define and implement key strategic initiatives for marketing technology platforms such as incentive infrastructures.
Unify key MarTech functions under one leader to advance the strategy and agenda for marketing automation, data and incentives.
Define, build and maintain the MarTech architecture working with technology leaders and across the enterprise.
Create decision‑making frameworks for platform architectural changes and manage integrations between various platforms like AdTech and owned channels.
Manage the MarTech stack, select vendors, oversee budgets, drive data‑driven strategy and foster adoption of new technologies.
Drive technology strategy leveraging cloud platforms (AWS/Google Cloud/Azure) and MarTech SaaS offerings such as Salesforce, Adobe Workfront, Google Marketing Platform, or similar.
Capital One Product Framework
Human Centered – Obsesses about internal and external customer needs to reimagine and innovate product solutions.
Business Focused – Delivers game‑changing outcomes by focusing on leverage and execution excellence.
Technology Driven – Leverages technology to deliver innovative and resilient solutions that enable both near‑term and long‑term value.
Integrated Problem Solving – Identifies and resolves complex problems to deliver outcomes while mitigating product risks.
Transformational Leadership – Leads cross‑functional teams to solve customer problems and drive organizational alignment.
Basic Qualifications
At least 9 years of experience working in Product Management.
Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
A Bachelor's Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, ...)
A Master's Degree in a quantitative field or an MBA with a quantitative concentration.
Preferred Qualifications
10+ years of Marketing, MarTech, AI, and marketing operations experience.
Experience translating business strategy and analysis into consumer‑facing digital products.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary Riverwoods, IL: $240,300 – $274,300 (Sr. Dir, Product Management)
McLean, VA: $264,300 – $301,700
New York, NY: $288,400 – $329,100
Philadelphia, PA: $240,300 – $274,300
Richmond, VA: $240,300 – $274,300
Wilmington, DE: $240,300 – $274,300
This role is also eligible to earn performance‑based incentive compensation, including cash bonus(es) and/or long‑term incentives (LTI).
Benefits Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Equal Opportunity No agencies please. Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws.
If you need an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at
RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One’s recruiting process, please email
Careers@capitalone.com .
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Sales
#J-18808-Ljbffr