KPMG US
Director, Industry Marketing - Consumer & Retail
KPMG US, Dallas, Texas, United States, 75215
Director, Industry Marketing - Consumer & Retail
Join KPMG US to apply for the
Director, Industry Marketing - Consumer & Retail
role. KPMG provides audit, tax, and advisory services for organizations in the most important industries and is ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others.
Responsibilities
Develop the “Go to Market” (GTM) strategy and overarching story for KPMG's Consumer and Retail industry.
Manage the coordination and execution of an integrated cross‑functional marketing plan to establish brand, support relationship development, and growth with target audiences and sales channels.
Execute the sector's thought leadership strategy, ensuring adherence with quality standards, and extend across an omni‑channel approach (digital, social media, video, podcast, webinar, blogs, association affiliation, and tradeshow sponsorships).
Partner with Field Marketing, Hub Marketing, Communications, Media Relations, and Industry analyst community to augment brand reach.
Perform market research to inform strategic Point of View (POV) documents as critical changes take place in the industry.
Diagnose client and prospect needs, translate into qualifications and use cases, and architect the positioning to solve critical client marketing opportunities; identify events or venues that attract targeted buyers and influencers to increase brand awareness or change brand image and potentially drive sales and/or create positive publicity that drives new opportunities.
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.
Qualifications
Minimum ten years of recent experience in combined marketing and business in professional services or similar corporate environment.
Master of business administration degree from an accredited college or university is preferred. Minimum of a Bachelor's degree is required.
Consumer and Retail experience is preferred; project management and internal client service knowledge and budget management is also preferred.
Excellent interpersonal, written, oral communications skills and executive presence.
Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook.
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment‑based visa).
KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.
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Director, Industry Marketing - Consumer & Retail
role. KPMG provides audit, tax, and advisory services for organizations in the most important industries and is ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others.
Responsibilities
Develop the “Go to Market” (GTM) strategy and overarching story for KPMG's Consumer and Retail industry.
Manage the coordination and execution of an integrated cross‑functional marketing plan to establish brand, support relationship development, and growth with target audiences and sales channels.
Execute the sector's thought leadership strategy, ensuring adherence with quality standards, and extend across an omni‑channel approach (digital, social media, video, podcast, webinar, blogs, association affiliation, and tradeshow sponsorships).
Partner with Field Marketing, Hub Marketing, Communications, Media Relations, and Industry analyst community to augment brand reach.
Perform market research to inform strategic Point of View (POV) documents as critical changes take place in the industry.
Diagnose client and prospect needs, translate into qualifications and use cases, and architect the positioning to solve critical client marketing opportunities; identify events or venues that attract targeted buyers and influencers to increase brand awareness or change brand image and potentially drive sales and/or create positive publicity that drives new opportunities.
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.
Qualifications
Minimum ten years of recent experience in combined marketing and business in professional services or similar corporate environment.
Master of business administration degree from an accredited college or university is preferred. Minimum of a Bachelor's degree is required.
Consumer and Retail experience is preferred; project management and internal client service knowledge and budget management is also preferred.
Excellent interpersonal, written, oral communications skills and executive presence.
Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook.
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment‑based visa).
KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.
#J-18808-Ljbffr