IBM
Get AI-powered advice on this job and more exclusive features.
Introduction A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions.
We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.
This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi‑cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role and Responsibilities At HashiCorp, an IBM Company, we build the infrastructure that enables innovation. Our suite of multi‑cloud infrastructure automation products are the underpinnings of the largest enterprises in the world, who rely on our solutions to provision, secure, connect and run their critical applications to deliver crucial services, communications tools and entertainment platforms to the world.
We’re building a once‑in‑a‑generation infrastructure company with a unique approach: rather than focusing on specific technologies, we build products and solutions that support real‑world workflows spanning the multiple cloud environments that nearly every organization worldwide is using today.
About The Team Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go‑to‑Market strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full‑funnel campaigns and programs to life and optimize performance and business impact.
About The Role For this key role on HashiCorp’s Growth Marketing team, we are looking for a passionate team member with experience running campaigns globally at scale. This is an opportunity for someone who embraces team collaboration and project management. The ideal candidate excels equally in strategic thinking and tactical execution.
In this role you can expect to own:
Campaign Strategy and Planning
Develop full‑funnel campaign strategies aligned with business objectives that are targeted towards our decision‑maker audiences.
Collaborate with cross‑functional teams to define campaign goals and target audience.
Plan and execute integrated campaigns across various channels, including digital, events, web, social, email and content marketing.
Cross‑Functional Collaboration
Drive alignment with marketing and cross‑functional partners across Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to drive the strategy and gather business requirements.
Content Development and Messaging
Work closely with content creators to develop compelling and relevant campaign content for practitioner and decision‑maker audiences.
Ensure consistent messaging and brand positioning across all campaign materials.
Create and optimize emails, content pages and event program materials for different stages of the buyer’s journey.
Lead Generation and Nurturing
Implement lead generation tactics to acquire high‑quality leads.
Design and execute lead and account nurturing campaigns to guide prospects through the sales funnel.
Collaborate with the sales play team to align marketing efforts with lead conversion goals.
Project Management
Use Asana as the primary project management tool to plan, organise and execute campaigns.
Run a campaign pod, including running sprints, to ensure efficient and timely delivery of campaign milestones.
Develop detailed project plans, timelines and budgets for each campaign.
Identify and mitigate risks, proactively addressing issues that may impact campaign timelines or quality.
Campaign Performance Analysis
Monitor and analyse campaign performance metrics in partnership with Marketing Operations to measure success.
Provide regular reports on key performance indicators (KPIs) and make data‑driven recommendations for optimisation.
Identify opportunities for continuous improvement and innovation in campaign strategies.
Preferred Education Bachelor’s Degree
Required Technical and Professional Expertise
4+ years of relevant experience overseeing high‑velocity and scaled marketing campaigns.
Demonstrated experience in developing and executing global programs with diverse teams and engaging various key stakeholders.
Proven track record in formulating and implementing campaign strategies that achieve measurable success against funnel metrics and KPIs.
Diverse background across marketing disciplines, including demand generation, integrated marketing, campaigns and performance marketing.
Exceptional organisational and project management skills, with the ability to efficiently handle multiple complex projects simultaneously, showcasing adept juggling abilities.
Preferred Technical and Professional Experience
Experience at high‑growth tech companies.
Experience marketing cloud services and/or software solutions.
Experience marketing towards a decision‑maker audience.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: IT Services and IT Consulting
Location: Austin, Texas Metropolitan Area
Referrals increase your chances of interviewing at IBM by 2x.
#J-18808-Ljbffr
Introduction A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions.
We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.
This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi‑cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role and Responsibilities At HashiCorp, an IBM Company, we build the infrastructure that enables innovation. Our suite of multi‑cloud infrastructure automation products are the underpinnings of the largest enterprises in the world, who rely on our solutions to provision, secure, connect and run their critical applications to deliver crucial services, communications tools and entertainment platforms to the world.
We’re building a once‑in‑a‑generation infrastructure company with a unique approach: rather than focusing on specific technologies, we build products and solutions that support real‑world workflows spanning the multiple cloud environments that nearly every organization worldwide is using today.
About The Team Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go‑to‑Market strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full‑funnel campaigns and programs to life and optimize performance and business impact.
About The Role For this key role on HashiCorp’s Growth Marketing team, we are looking for a passionate team member with experience running campaigns globally at scale. This is an opportunity for someone who embraces team collaboration and project management. The ideal candidate excels equally in strategic thinking and tactical execution.
In this role you can expect to own:
Campaign Strategy and Planning
Develop full‑funnel campaign strategies aligned with business objectives that are targeted towards our decision‑maker audiences.
Collaborate with cross‑functional teams to define campaign goals and target audience.
Plan and execute integrated campaigns across various channels, including digital, events, web, social, email and content marketing.
Cross‑Functional Collaboration
Drive alignment with marketing and cross‑functional partners across Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to drive the strategy and gather business requirements.
Content Development and Messaging
Work closely with content creators to develop compelling and relevant campaign content for practitioner and decision‑maker audiences.
Ensure consistent messaging and brand positioning across all campaign materials.
Create and optimize emails, content pages and event program materials for different stages of the buyer’s journey.
Lead Generation and Nurturing
Implement lead generation tactics to acquire high‑quality leads.
Design and execute lead and account nurturing campaigns to guide prospects through the sales funnel.
Collaborate with the sales play team to align marketing efforts with lead conversion goals.
Project Management
Use Asana as the primary project management tool to plan, organise and execute campaigns.
Run a campaign pod, including running sprints, to ensure efficient and timely delivery of campaign milestones.
Develop detailed project plans, timelines and budgets for each campaign.
Identify and mitigate risks, proactively addressing issues that may impact campaign timelines or quality.
Campaign Performance Analysis
Monitor and analyse campaign performance metrics in partnership with Marketing Operations to measure success.
Provide regular reports on key performance indicators (KPIs) and make data‑driven recommendations for optimisation.
Identify opportunities for continuous improvement and innovation in campaign strategies.
Preferred Education Bachelor’s Degree
Required Technical and Professional Expertise
4+ years of relevant experience overseeing high‑velocity and scaled marketing campaigns.
Demonstrated experience in developing and executing global programs with diverse teams and engaging various key stakeholders.
Proven track record in formulating and implementing campaign strategies that achieve measurable success against funnel metrics and KPIs.
Diverse background across marketing disciplines, including demand generation, integrated marketing, campaigns and performance marketing.
Exceptional organisational and project management skills, with the ability to efficiently handle multiple complex projects simultaneously, showcasing adept juggling abilities.
Preferred Technical and Professional Experience
Experience at high‑growth tech companies.
Experience marketing cloud services and/or software solutions.
Experience marketing towards a decision‑maker audience.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: IT Services and IT Consulting
Location: Austin, Texas Metropolitan Area
Referrals increase your chances of interviewing at IBM by 2x.
#J-18808-Ljbffr