Whatnot
Join to apply for the Head of Consumer PR role at Whatnot.
Base pay range $230,000.00/yr - $285,000.00/yr
Overview Whatnot is the largest live shopping platform in North America and Europe, blending community, shopping, and entertainment into a unique marketplace. With hubs in the US, UK, Germany, Ireland, and Poland, we build the future of online marketplaces together.
From fashion, beauty, and electronics to collectibles and live plants, our live auctions cater to a wide audience. As one of the fastest‑growing marketplaces, we’re looking for bold, forward‑thinking problem solvers to help enable anyone to turn their passion into a business and bring people together through commerce.
Role The Head of Consumer PR will lead our global communications strategy, building awareness, driving adoption, and highlighting the people, products, and experiences that make Whatnot the #1 live shopping app in the U.S. and Europe. The ideal candidate is on top of emerging trends, experienced landing earned coverage, and excited to take calculated risks.
Consumer PR Strategy: Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format. Tell the story of Whatnot’s innovation, from helping sellers build businesses to delivering the best shopping experience.
Drive Media Engagement: Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage that reinforces Whatnot’s position as the leader in live shopping. Proactively identify opportunities to insert Whatnot into cultural and industry conversations.
Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation with key audiences. Launch category studies, consumer trend reports, and narratives around seller and buyer behavior.
This role will report to the VP of Communications & Policy. Team members must be within commuting distance of our Los Angeles, San Francisco, or New York City hubs.
You Curious about who thrives at Whatnot? Low ego, a growth mindset, and a focus on high impact progress goes a long way here.
12+ years of PR experience.
Deep experience shaping consumer narratives for fast‑moving consumer brands, ideally within tech, entertainment, marketplace, or creator‑driven industries.
Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new.
Exceptional writing and storytelling skills, turning data, insights, and launches into compelling stories.
Proven track record leading comms‑driven campaigns that drive awareness, adoption, and cultural relevance.
Strategic thinker with strong execution skills: you move quickly, stay organized, and deliver impact in a fast‑changing environment.
Low ego and high ownership: comfortable getting in the weeds and producing results as part of a small, hands‑on team.
Curiosity and creativity: look for new ways to tell stories and challenge traditional approaches to PR.
Problem solver with strong leadership skills and people‑management experience.
Benefits
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
Parental Leave
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
Equal Opportunity Employer Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
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Base pay range $230,000.00/yr - $285,000.00/yr
Overview Whatnot is the largest live shopping platform in North America and Europe, blending community, shopping, and entertainment into a unique marketplace. With hubs in the US, UK, Germany, Ireland, and Poland, we build the future of online marketplaces together.
From fashion, beauty, and electronics to collectibles and live plants, our live auctions cater to a wide audience. As one of the fastest‑growing marketplaces, we’re looking for bold, forward‑thinking problem solvers to help enable anyone to turn their passion into a business and bring people together through commerce.
Role The Head of Consumer PR will lead our global communications strategy, building awareness, driving adoption, and highlighting the people, products, and experiences that make Whatnot the #1 live shopping app in the U.S. and Europe. The ideal candidate is on top of emerging trends, experienced landing earned coverage, and excited to take calculated risks.
Consumer PR Strategy: Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format. Tell the story of Whatnot’s innovation, from helping sellers build businesses to delivering the best shopping experience.
Drive Media Engagement: Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage that reinforces Whatnot’s position as the leader in live shopping. Proactively identify opportunities to insert Whatnot into cultural and industry conversations.
Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation with key audiences. Launch category studies, consumer trend reports, and narratives around seller and buyer behavior.
This role will report to the VP of Communications & Policy. Team members must be within commuting distance of our Los Angeles, San Francisco, or New York City hubs.
You Curious about who thrives at Whatnot? Low ego, a growth mindset, and a focus on high impact progress goes a long way here.
12+ years of PR experience.
Deep experience shaping consumer narratives for fast‑moving consumer brands, ideally within tech, entertainment, marketplace, or creator‑driven industries.
Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new.
Exceptional writing and storytelling skills, turning data, insights, and launches into compelling stories.
Proven track record leading comms‑driven campaigns that drive awareness, adoption, and cultural relevance.
Strategic thinker with strong execution skills: you move quickly, stay organized, and deliver impact in a fast‑changing environment.
Low ego and high ownership: comfortable getting in the weeds and producing results as part of a small, hands‑on team.
Curiosity and creativity: look for new ways to tell stories and challenge traditional approaches to PR.
Problem solver with strong leadership skills and people‑management experience.
Benefits
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
Parental Leave
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
Equal Opportunity Employer Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
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