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24 Seven Talent

Director of Paid Media

24 Seven Talent, New York, New York, us, 10261

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Base pay range $160,000.00/yr - $175,000.00/yr

Senior Account Manager, Digital & Tech at 24 Seven Inc. at 24 Seven LLC About the Role We’re seeking a

Director of Paid Media

to lead full-funnel media strategy and execution across multiple consumer beauty brands in the U.S. and Canada. This role is central to driving performance across our DTC channels, Amazon, and key retail partners (including Sephora and Ulta).

You will manage agency partnerships, oversee campaign performance, and drive budget optimization—all while ensuring media efforts align closely with overarching business goals. Reporting to the VP of Commercial Marketing, this role plays a critical part in maximizing marketing ROI and sales impact.

Key Responsibilities

Lead Paid Media Strategy : Build and implement end-to-end paid media plans that support brand awareness, acquisition, conversion, and retention across digital and offline channels.

Optimize Campaign Performance : Track KPIs, analyze performance data, and provide actionable insights to internal teams and leadership to guide decision‑making.

Drive Sales Growth : Develop paid media strategies that directly support revenue goals across owned e‑commerce, Amazon, and retail partners.

Manage Agency Partnerships : Serve as the primary point of contact for media agencies, ensuring alignment on business objectives, sales targets, and strategic priorities.

Creative Alignment : Translate media learnings into actionable briefs for the creative, social, and influencer teams; share performance insights to inform future creative development.

Cross‑Functional Collaboration : Partner with e‑commerce, creative, finance, and retail marketing teams to ensure media plans are integrated, efficient, and business‑aligned.

Own Budget Management : Oversee media budget allocation and spend; collaborate with finance on forecasting, reconciliations, and real‑time adjustments.

Team Leadership : Manage, mentor, and develop a direct report while contributing to a high‑performing, collaborative team culture.

Vendor Relations : Maintain strong relationships with key media platforms and partners to stay informed on emerging opportunities and innovation.

What You Bring

8+ years of experience in paid media, with at least 2 years in a people management or leadership capacity

Proven expertise in executing performance‑driven media campaigns across Google, Meta, TikTok, YouTube, Amazon, and emerging platforms

Strong track record in driving ROI and supporting omni‑channel growth (DTC, Amazon, retail)

Experience managing media agencies and ensuring accountability to KPIs

Excellent communication skills, with the ability to clearly convey insights to executive leadership and cross‑functional partners

Budget management experience, including forecasting and monthly actualization in partnership with finance teams

A strategic, results‑oriented mindset with attention to detail and a collaborative approach

Seniority level Director

Employment type Full‑time

Job function Marketing

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