YMCA of the USA
Marketing & Communications Manager (Association Office)
YMCA of the USA, New York, New York, us, 10261
Marketing & Communications Manager (Association Office)
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Marketing & Communications Manager (Association Office)
role at
YMCA of the USA .
Job Description The YMCA of Greater New York Association Office is seeking a Marketing & Communications Manager. Reporting to the Senior Director of Consumer Marketing & Paid Media, the Marketing & Communications Manager is responsible for executing the YMCA of Greater New York’s marketing strategy and acquisition campaigns to support consistent revenue growth and enhance the Y brand equity and awareness.
Salary $80,000 - $90,000 annually.
Benefits The YMCA of Greater New York offers a variety of benefits, including retirement benefits, medical benefits, paid time off, free YMCA membership, and more. Benefit eligibility is determined by employment status, tenure, and hours scheduled.
How To Apply If you would like to be a member of our dynamic team, please complete our online application and submit your résumé along with a thoughtful cover letter that explains your interest in the role and our organization.
Qualifications
Bachelor’s degree in a related field or commensurate experience in marketing and communications.
Five to ten years of professional experience in communications or marketing, including consumer insights/analytics.
Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
Valid driver’s license and ability to travel within the region as required.
Marketing strategy development and execution experience.
Light copywriting, message development, and storytelling ability.
Understanding of content creation, graphics, and photography; ability to execute small projects, make edits, supervise specialists and outside vendors.
Knowledge of tools such as Canva, Marq, DAM, and other marketing-related tools.
Ability to work in a lean marketing team environment.
Innovative mindset.
Base knowledge of creative platforms such as Photoshop and AI marketing tools (preferred).
Video and photo editing experience (preferred).
Knowledge of social platforms (Meta, TikTok, etc.) (preferred).
Essential Functions
Collaborate with staff at all levels of the organization to ensure consistent excellence in marketing materials and initiatives.
Ensure all marketing and communications adhere to YMCA of Greater New York brand guidelines and standards.
Develop and manage annual membership acquisition and retention campaigns in partnership with Operations, including summer membership, fall membership, November pop-up membership, and development of winter 2025.
Develop and manage fundraising initiatives in collaboration with the YMCA of Greater New York’s Fund Development team, including Spring and Fall Solicitation, Giving Season, and Giving Tuesday.
Assist in analyzing consumer (member) behavior and the competitive set to develop a differentiated and defensible platform to create a competitive consumer advantage for the Y.
Develop tracking and metrics to determine the success of marketing programs, promotions, and activities.
Collaborate with marketing and communications colleagues to utilize email, mobile social media platforms, and website content as needed.
Supervise creative resources (agencies and freelancers) to produce innovative marketing collateral and promotional materials that effectively promote programs and membership, in accordance with marketing plans.
Seniority level Mid‑Senior level
Employment type Part‑time
Job function Marketing and Sales
Industries Non‑profit Organizations
Referrals increase your chances of interviewing at YMCA of the USA by 2x.
#J-18808-Ljbffr
Marketing & Communications Manager (Association Office)
role at
YMCA of the USA .
Job Description The YMCA of Greater New York Association Office is seeking a Marketing & Communications Manager. Reporting to the Senior Director of Consumer Marketing & Paid Media, the Marketing & Communications Manager is responsible for executing the YMCA of Greater New York’s marketing strategy and acquisition campaigns to support consistent revenue growth and enhance the Y brand equity and awareness.
Salary $80,000 - $90,000 annually.
Benefits The YMCA of Greater New York offers a variety of benefits, including retirement benefits, medical benefits, paid time off, free YMCA membership, and more. Benefit eligibility is determined by employment status, tenure, and hours scheduled.
How To Apply If you would like to be a member of our dynamic team, please complete our online application and submit your résumé along with a thoughtful cover letter that explains your interest in the role and our organization.
Qualifications
Bachelor’s degree in a related field or commensurate experience in marketing and communications.
Five to ten years of professional experience in communications or marketing, including consumer insights/analytics.
Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
Valid driver’s license and ability to travel within the region as required.
Marketing strategy development and execution experience.
Light copywriting, message development, and storytelling ability.
Understanding of content creation, graphics, and photography; ability to execute small projects, make edits, supervise specialists and outside vendors.
Knowledge of tools such as Canva, Marq, DAM, and other marketing-related tools.
Ability to work in a lean marketing team environment.
Innovative mindset.
Base knowledge of creative platforms such as Photoshop and AI marketing tools (preferred).
Video and photo editing experience (preferred).
Knowledge of social platforms (Meta, TikTok, etc.) (preferred).
Essential Functions
Collaborate with staff at all levels of the organization to ensure consistent excellence in marketing materials and initiatives.
Ensure all marketing and communications adhere to YMCA of Greater New York brand guidelines and standards.
Develop and manage annual membership acquisition and retention campaigns in partnership with Operations, including summer membership, fall membership, November pop-up membership, and development of winter 2025.
Develop and manage fundraising initiatives in collaboration with the YMCA of Greater New York’s Fund Development team, including Spring and Fall Solicitation, Giving Season, and Giving Tuesday.
Assist in analyzing consumer (member) behavior and the competitive set to develop a differentiated and defensible platform to create a competitive consumer advantage for the Y.
Develop tracking and metrics to determine the success of marketing programs, promotions, and activities.
Collaborate with marketing and communications colleagues to utilize email, mobile social media platforms, and website content as needed.
Supervise creative resources (agencies and freelancers) to produce innovative marketing collateral and promotional materials that effectively promote programs and membership, in accordance with marketing plans.
Seniority level Mid‑Senior level
Employment type Part‑time
Job function Marketing and Sales
Industries Non‑profit Organizations
Referrals increase your chances of interviewing at YMCA of the USA by 2x.
#J-18808-Ljbffr