Royal Caribbean Group
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Account Executive, Casino Marketing
role at
Royal Caribbean Group .
We are proud to offer a competitive compensation and benefits package, excellent career development opportunities, and the chance to explore the world with the vacation-industry leader.
Position Summary The primary function of the Account Executive, Casino Marketing will be to facilitate and coordinate email and direct mail marketing campaigns for casino consumer segments, at the direction of the Marketing Manager, aimed at driving revenue and increasing customer reactivation and retention.
Essential Duties And Responsibilities
Assist in the development and deployment day-to-day execution of Casino email and direct mail marketing campaigns, including developing the creative brief and working with the creative team and external vendors to develop assets.
Partner with Casino Operations and the Casino & High Value Analyst to build email and direct mail segmentation criteria and targeted lists.
Work with multiple internal and external vendors to stimulate casino customer lead acquisitions and retention efforts, to ultimately drive revenue for the Casino business. Responsible for casino EM/DM campaign pre-deployment QA alongside EM and DM vendors.
Manage EM/DM agency process for production, asset delivery, QA and timely/accurate deployment.
Collaborate with key stakeholders from marketing, retail, product, and operations teams to ensure coordinated execution and drive email performance.
Monitor EM/DM campaigns, report results and provide recommendations on how to improve performance through optimizations.
Execute campaign test plans with external vendors based on strategy set forth from Casino Marketing Sr. Account Executive & Casino & High Value Marketing Manager.
Assist and work with Sr. AE, Casino Marketing in developing email campaign calendar to drive impactful cadence, content versioning and testing strategy with corresponding reporting.
Qualifications, Knowledge And Skills
College degree required. 1 to 3 years of experience in Email and Direct Mail marketing.
Education: BS/BA in Marketing or related field.
Experience: 2-3 years experience in email/direct mail marketing.
Execution: excellent attention to detail and follow through.
Project management: ability to manage multiple campaigns and cross-functional team members.
Familiarity with metrics-based marketing.
Email/Direct Mail Tools: knowledge with email and direct mail platforms such us Exact Target, Salesforce, Siebel and project management tool JIRA.
Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences.
Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible.
Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
No immigration sponsorship offered.
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Account Executive, Casino Marketing
role at
Royal Caribbean Group .
We are proud to offer a competitive compensation and benefits package, excellent career development opportunities, and the chance to explore the world with the vacation-industry leader.
Position Summary The primary function of the Account Executive, Casino Marketing will be to facilitate and coordinate email and direct mail marketing campaigns for casino consumer segments, at the direction of the Marketing Manager, aimed at driving revenue and increasing customer reactivation and retention.
Essential Duties And Responsibilities
Assist in the development and deployment day-to-day execution of Casino email and direct mail marketing campaigns, including developing the creative brief and working with the creative team and external vendors to develop assets.
Partner with Casino Operations and the Casino & High Value Analyst to build email and direct mail segmentation criteria and targeted lists.
Work with multiple internal and external vendors to stimulate casino customer lead acquisitions and retention efforts, to ultimately drive revenue for the Casino business. Responsible for casino EM/DM campaign pre-deployment QA alongside EM and DM vendors.
Manage EM/DM agency process for production, asset delivery, QA and timely/accurate deployment.
Collaborate with key stakeholders from marketing, retail, product, and operations teams to ensure coordinated execution and drive email performance.
Monitor EM/DM campaigns, report results and provide recommendations on how to improve performance through optimizations.
Execute campaign test plans with external vendors based on strategy set forth from Casino Marketing Sr. Account Executive & Casino & High Value Marketing Manager.
Assist and work with Sr. AE, Casino Marketing in developing email campaign calendar to drive impactful cadence, content versioning and testing strategy with corresponding reporting.
Qualifications, Knowledge And Skills
College degree required. 1 to 3 years of experience in Email and Direct Mail marketing.
Education: BS/BA in Marketing or related field.
Experience: 2-3 years experience in email/direct mail marketing.
Execution: excellent attention to detail and follow through.
Project management: ability to manage multiple campaigns and cross-functional team members.
Familiarity with metrics-based marketing.
Email/Direct Mail Tools: knowledge with email and direct mail platforms such us Exact Target, Salesforce, Siebel and project management tool JIRA.
Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences.
Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible.
Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
No immigration sponsorship offered.
#J-18808-Ljbffr