Lindblad Expeditions
SVP, Chief Marketing Officer at Lindblad Expeditions
We are seeking an experienced marketing leader to drive brand awareness, customer acquisition, and revenue growth. The successful candidate will shape our brand identity, oversee integrated campaigns, and collaborate cross‑functionally to achieve business objectives.
Location Seattle, WA (Opening from Marketing)
Base Pay Range $240,000.00/yr - $270,000.00/yr (Base pay plus bonus and equity eligible)
Role Overview The SVP, Chief Marketing Officer will lead the strategic direction, development, and execution of all marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.
Key Responsibilities
Develop and lead a comprehensive, multi‑channel global marketing strategy aligned with corporate objectives.
Act as a strategic advisor to the CEO and executive leadership team.
Translate the company’s mission and vision into compelling brand narratives and campaigns.
Champion the customer journey using data, feedback, and research.
Oversee all marketing functions including digital marketing, content strategy, CRM, paid media, SEO/SEM, social media, events, and partnerships.
Implement performance marketing strategies that drive acquisition, retention, and lifetime value using KPIs and ROI metrics.
Lead integrated marketing campaigns from ideation through execution.
Drive innovation by testing new channels, tools, and marketing technologies.
Build, lead, and inspire a high‑performing cross‑functional marketing team.
Manage and collaborate with external partners, creative agencies, media outlets, and influencers.
Develop and lead a proactive PR strategy and executive visibility.
Represent the brand as a thought leader at industry events.
Collaborate with Revenue Management and Sales on marketing and promotional strategies.
Oversee the commercial partnership with National Geographic and Disney.
Optimize marketing spend and customer acquisition strategies.
Qualifications: Required
15+ years of progressive marketing leadership experience, with at least 5 years in a senior role.
Track record of success in travel, hospitality, luxury goods, lifestyle brands, or similar industry.
Deep expertise in digital marketing, integrated campaign strategy, customer lifecycle management, and analytics.
Strong strategic and analytical mindset.
Exceptional leadership, communication, and cross‑functional collaboration skills.
Experience managing internal creative teams and external agencies across global campaigns.
Passion for adventure travel, sustainability, experiential storytelling, and purpose‑driven audiences.
Qualifications: Preferred
Experience in cruise, luxury tourism, or adventure travel markets.
Global marketing experience with knowledge of culturally diverse markets.
Proficiency in marketing technology platforms including CRM, marketing automation, analytics tools, and content management systems.
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Marketing and Sales
Industries Travel Arrangements
Disclaimer Statement This job description is intended only to describe the general nature and level of work being performed by an employee in this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills or abilities required or persons so classified or assigned.
Benefits & Other Information Referrals increase your chances of interviewing at Lindblad Expeditions by 2x.
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Location Seattle, WA (Opening from Marketing)
Base Pay Range $240,000.00/yr - $270,000.00/yr (Base pay plus bonus and equity eligible)
Role Overview The SVP, Chief Marketing Officer will lead the strategic direction, development, and execution of all marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.
Key Responsibilities
Develop and lead a comprehensive, multi‑channel global marketing strategy aligned with corporate objectives.
Act as a strategic advisor to the CEO and executive leadership team.
Translate the company’s mission and vision into compelling brand narratives and campaigns.
Champion the customer journey using data, feedback, and research.
Oversee all marketing functions including digital marketing, content strategy, CRM, paid media, SEO/SEM, social media, events, and partnerships.
Implement performance marketing strategies that drive acquisition, retention, and lifetime value using KPIs and ROI metrics.
Lead integrated marketing campaigns from ideation through execution.
Drive innovation by testing new channels, tools, and marketing technologies.
Build, lead, and inspire a high‑performing cross‑functional marketing team.
Manage and collaborate with external partners, creative agencies, media outlets, and influencers.
Develop and lead a proactive PR strategy and executive visibility.
Represent the brand as a thought leader at industry events.
Collaborate with Revenue Management and Sales on marketing and promotional strategies.
Oversee the commercial partnership with National Geographic and Disney.
Optimize marketing spend and customer acquisition strategies.
Qualifications: Required
15+ years of progressive marketing leadership experience, with at least 5 years in a senior role.
Track record of success in travel, hospitality, luxury goods, lifestyle brands, or similar industry.
Deep expertise in digital marketing, integrated campaign strategy, customer lifecycle management, and analytics.
Strong strategic and analytical mindset.
Exceptional leadership, communication, and cross‑functional collaboration skills.
Experience managing internal creative teams and external agencies across global campaigns.
Passion for adventure travel, sustainability, experiential storytelling, and purpose‑driven audiences.
Qualifications: Preferred
Experience in cruise, luxury tourism, or adventure travel markets.
Global marketing experience with knowledge of culturally diverse markets.
Proficiency in marketing technology platforms including CRM, marketing automation, analytics tools, and content management systems.
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Marketing and Sales
Industries Travel Arrangements
Disclaimer Statement This job description is intended only to describe the general nature and level of work being performed by an employee in this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills or abilities required or persons so classified or assigned.
Benefits & Other Information Referrals increase your chances of interviewing at Lindblad Expeditions by 2x.
#J-18808-Ljbffr