Synchrony
AVP, Social Media – Health & Wellness
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AVP, Social Media – Health & Wellness
role at
Synchrony
Role Summary and Purpose Reporting to the VP, Social & Content Strategy, this organic social media marketing role will facilitate an “Always-on” day-to-day execution of content publishing, channel management and social content project management for the CareCredit social media accounts. This role will have a meaningful impact on the public-facing perception of our brand, driving B2C and B2B audience awareness, consideration and engagement through thoughtful and relevant social media activity.
Essential Responsibilities
Project and status management of all social content creation, managing content reviews and approvals of relevant social copy and creative assets (graphics, videos, links, etc.), while maintaining the brand social voice and tone.
Gathering all final social assets and targeting criteria from relevant teams, as per the campaign social strategy, go to market plan and social calendar placeholders.
Scheduling social post content within Sprinklr social media management platform, and on occasion through native social platforms.
Quality assurance of all published posts in real-time with an immediate correction of any mistakes or errors that may occur in the Sprinklr to social channel publishing journey.
Managing internal social campaigns as well as relevant external team campaign requests.
Social post comments monitoring.
Channel DMs monitoring.
Respond to consumer feedback on behalf of the brand on owned social media accounts, maintaining and gate‑keeping the brand voice and tone.
Social channel and review site social listening around user-generated commentary on the CareCredit brand.
Partner and work collaboratively with internal teams including consumer and provider marketing, PR, analytics, compliance and legal to maximize the power of social media within a highly regulated industry.
Working independently to lead various project-optimizations such as SOP and process improvements, calendar development, analytics processes and relevant strategy or tactical suggestions to drive brand awareness, engagement and acquisition.
Regular monitoring of CareCredit social competitors, being aware of market or economic shifts and trends to identify potential social challenges and opportunities (short and long-term).
Liaise with appropriate internal teams to stay updated on new product features, seasonal messaging, and marketing messaging to ensure brand consistency and accuracy.
Working with the VP, Social & Content Strategy for guidance and direction on holistic CareCredit brand social strategy and brand safe content approaches.
Perform other duties and/or special projects as assigned, including coverage for team members when OOO.
The Ideal Candidate Will Have
Experience across all major consumer social platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Reddit, and TikTok, etc.
Adobe Workfront and Sprinklr experience are a plus.
Experience in B2B social media marketing practices.
Experience responding to consumers on behalf of corporate social media accounts.
Experience creating content programs and publishing calendars.
Experience or awareness of paid social media with ad management and audience development.
Strong verbal and written communication skills, including the ability to grasp complex brand topics and messaging priorities, writing and editing those into clear copy that represents the brand voice in a social‑forward, meaningful and cohesive way, while still translating into different social media channels and their nuanced target audiences.
Process driven and has the ability to work independently.
Qualifications / Requirements
Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below
Minimum 4+ years of B2C social media marketing experience (B2B a plus)
A minimum of 4 years project management with data‑driven strategic thinking
Minimum of 2 years working in a matrixed team or organization
Desired Characteristics
Experience across all major consumer social platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Reddit, and TikTok, etc.
A demonstrated passion for social media and current social content trends.
A collaborative team player with the ability to adapt from individual to group environments.
Clear, concise communicator – verbal and written.
Adobe Workfront and Sprinklr experience are a plus.
Experience in B2B social media marketing practices.
Experience responding to consumers on behalf of corporate social media accounts.
Experience creating content programs and publishing calendars.
Experience or awareness of paid social media with ad management and audience development.
Strong verbal and written communication skills, including the ability to grasp complex brand topics and messaging priorities, writing and editing those into clear copy that represents the brand voice in a social‑forward, meaningful and cohesive way, while still translating into different social media channels and their nuanced target audiences.
Process driven and has the ability to work independently.
Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touchpoint.
Eligibility Requirements
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
Job Family Group Marketing
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Finance
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AVP, Social Media – Health & Wellness
role at
Synchrony
Role Summary and Purpose Reporting to the VP, Social & Content Strategy, this organic social media marketing role will facilitate an “Always-on” day-to-day execution of content publishing, channel management and social content project management for the CareCredit social media accounts. This role will have a meaningful impact on the public-facing perception of our brand, driving B2C and B2B audience awareness, consideration and engagement through thoughtful and relevant social media activity.
Essential Responsibilities
Project and status management of all social content creation, managing content reviews and approvals of relevant social copy and creative assets (graphics, videos, links, etc.), while maintaining the brand social voice and tone.
Gathering all final social assets and targeting criteria from relevant teams, as per the campaign social strategy, go to market plan and social calendar placeholders.
Scheduling social post content within Sprinklr social media management platform, and on occasion through native social platforms.
Quality assurance of all published posts in real-time with an immediate correction of any mistakes or errors that may occur in the Sprinklr to social channel publishing journey.
Managing internal social campaigns as well as relevant external team campaign requests.
Social post comments monitoring.
Channel DMs monitoring.
Respond to consumer feedback on behalf of the brand on owned social media accounts, maintaining and gate‑keeping the brand voice and tone.
Social channel and review site social listening around user-generated commentary on the CareCredit brand.
Partner and work collaboratively with internal teams including consumer and provider marketing, PR, analytics, compliance and legal to maximize the power of social media within a highly regulated industry.
Working independently to lead various project-optimizations such as SOP and process improvements, calendar development, analytics processes and relevant strategy or tactical suggestions to drive brand awareness, engagement and acquisition.
Regular monitoring of CareCredit social competitors, being aware of market or economic shifts and trends to identify potential social challenges and opportunities (short and long-term).
Liaise with appropriate internal teams to stay updated on new product features, seasonal messaging, and marketing messaging to ensure brand consistency and accuracy.
Working with the VP, Social & Content Strategy for guidance and direction on holistic CareCredit brand social strategy and brand safe content approaches.
Perform other duties and/or special projects as assigned, including coverage for team members when OOO.
The Ideal Candidate Will Have
Experience across all major consumer social platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Reddit, and TikTok, etc.
Adobe Workfront and Sprinklr experience are a plus.
Experience in B2B social media marketing practices.
Experience responding to consumers on behalf of corporate social media accounts.
Experience creating content programs and publishing calendars.
Experience or awareness of paid social media with ad management and audience development.
Strong verbal and written communication skills, including the ability to grasp complex brand topics and messaging priorities, writing and editing those into clear copy that represents the brand voice in a social‑forward, meaningful and cohesive way, while still translating into different social media channels and their nuanced target audiences.
Process driven and has the ability to work independently.
Qualifications / Requirements
Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below
Minimum 4+ years of B2C social media marketing experience (B2B a plus)
A minimum of 4 years project management with data‑driven strategic thinking
Minimum of 2 years working in a matrixed team or organization
Desired Characteristics
Experience across all major consumer social platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Reddit, and TikTok, etc.
A demonstrated passion for social media and current social content trends.
A collaborative team player with the ability to adapt from individual to group environments.
Clear, concise communicator – verbal and written.
Adobe Workfront and Sprinklr experience are a plus.
Experience in B2B social media marketing practices.
Experience responding to consumers on behalf of corporate social media accounts.
Experience creating content programs and publishing calendars.
Experience or awareness of paid social media with ad management and audience development.
Strong verbal and written communication skills, including the ability to grasp complex brand topics and messaging priorities, writing and editing those into clear copy that represents the brand voice in a social‑forward, meaningful and cohesive way, while still translating into different social media channels and their nuanced target audiences.
Process driven and has the ability to work independently.
Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touchpoint.
Eligibility Requirements
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
Job Family Group Marketing
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Finance
#J-18808-Ljbffr