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Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!
Job Description The Head of Marketing leads a large team of marketing, digital, and web professionals, overseeing ABA’s comprehensive marketing strategies covering advocacy, education, training, events, and member retention and recruitment.
The role oversees the user experience and operations of ABA’s web properties, social media platforms, and digital campaigns, while leading the organization’s email marketing and overall brand strategy.
Key Responsibilities
Work with the Chief Communications Officer to conceive and execute industry-wide campaigns supporting ABA’s policy priorities, leveraging digital advertising, social media, print, radio, video, and paid sponsorships, and managing a seven-figure budget. Campaigns can be targeted to policymakers, consumers and/or members depending on the issue.
Oversee all marketing support for ABA’s Training, Education, and Events business, directing integrated campaigns to acquire and retain member banks. While advocacy is the first priority, ABA is also the largest educator and trainer of bank employees in the country, generating significant revenue for the association and value for the membership.
Manage ABA’s website ABA.com and digital customer experience team, collaborating closely with IT on website and digital property enhancements to streamline and enhance the member experience, overseeing a large development budget.
Oversee the Creative Services team, producing over 1,000 digital and print projects annually.
Develop and implement marketing strategies for ABA’s free member resources, including website content, social media, email campaigns, e-bulletins, and publications, covering topics such as fintech, economic data, toolkits, and ABA expertise.
Manage contracts and budgets for a variety of third-party technology platforms and providers, including Salesforce Marketing Cloud.
Participate in the banker-led ABA Communications Council to help guide organizational communications priorities, support marketing efforts for .BANK business, and travel to ABA events to highlight marketing efforts and provide marketing advice to member banks where appropriate.
Auto req ID: 459296BR
Minimum Education Required: Bachelors
Job Category: Marketing
Additional Qualifications/Responsibilities
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
15+ years of marketing and communications experience.
Experience managing multi-channel marketing campaigns, digital strategy, and brand development.
Experience leading and coaching a team and working successfully across an enterprise.
Knowledge of the banking industry and trade association space preferred but not required.
Ability to travel (less than 20%).
Skills & Competencies
Strong strategic thinking and business acumen with the ability to formulate clear objectives, strategies, and action plans to achieve results.
Experience with digital marketing, social media, content strategy, and analytics.
Experience managing large budgets, resources, and vendor relationships effectively.
Data-driven decision-making and the ability to measure marketing ROI.
Excellent organizational skills, ability to prioritize among competing priorities, manage multiple projects simultaneously, with excellent detail-orientation.
Excellent communication (verbal and written), interpersonal, and presentation skills.
Leadership & Personal Traits
Collaborative and inspirational leadership style.
Track record of driving growth, engagement, and brand awareness.
Adaptable, innovative, and able to thrive in a fast-paced environment.
Interest in attracting and developing talent.
Target Compensation for the Role: $255,000.00 - $270,000.00
Salary Band Range: $171,605.00 - $229,960.00 - $288,315.00
American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
City: Washington, DC
State: District of Columbia
Job Code: Marketing Marketing
Affiliate Sponsor: American Bankers Association
#J-18808-Ljbffr
Head of Marketing
role at
VetJobs .
1 day ago Be among the first 25 applicants
Join to apply for the
Head of Marketing
role at
VetJobs .
Get AI-powered advice on this job and more exclusive features.
Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!
Job Description The Head of Marketing leads a large team of marketing, digital, and web professionals, overseeing ABA’s comprehensive marketing strategies covering advocacy, education, training, events, and member retention and recruitment.
The role oversees the user experience and operations of ABA’s web properties, social media platforms, and digital campaigns, while leading the organization’s email marketing and overall brand strategy.
Key Responsibilities
Work with the Chief Communications Officer to conceive and execute industry-wide campaigns supporting ABA’s policy priorities, leveraging digital advertising, social media, print, radio, video, and paid sponsorships, and managing a seven-figure budget. Campaigns can be targeted to policymakers, consumers and/or members depending on the issue.
Oversee all marketing support for ABA’s Training, Education, and Events business, directing integrated campaigns to acquire and retain member banks. While advocacy is the first priority, ABA is also the largest educator and trainer of bank employees in the country, generating significant revenue for the association and value for the membership.
Manage ABA’s website ABA.com and digital customer experience team, collaborating closely with IT on website and digital property enhancements to streamline and enhance the member experience, overseeing a large development budget.
Oversee the Creative Services team, producing over 1,000 digital and print projects annually.
Develop and implement marketing strategies for ABA’s free member resources, including website content, social media, email campaigns, e-bulletins, and publications, covering topics such as fintech, economic data, toolkits, and ABA expertise.
Manage contracts and budgets for a variety of third-party technology platforms and providers, including Salesforce Marketing Cloud.
Participate in the banker-led ABA Communications Council to help guide organizational communications priorities, support marketing efforts for .BANK business, and travel to ABA events to highlight marketing efforts and provide marketing advice to member banks where appropriate.
Auto req ID: 459296BR
Minimum Education Required: Bachelors
Job Category: Marketing
Additional Qualifications/Responsibilities
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
15+ years of marketing and communications experience.
Experience managing multi-channel marketing campaigns, digital strategy, and brand development.
Experience leading and coaching a team and working successfully across an enterprise.
Knowledge of the banking industry and trade association space preferred but not required.
Ability to travel (less than 20%).
Skills & Competencies
Strong strategic thinking and business acumen with the ability to formulate clear objectives, strategies, and action plans to achieve results.
Experience with digital marketing, social media, content strategy, and analytics.
Experience managing large budgets, resources, and vendor relationships effectively.
Data-driven decision-making and the ability to measure marketing ROI.
Excellent organizational skills, ability to prioritize among competing priorities, manage multiple projects simultaneously, with excellent detail-orientation.
Excellent communication (verbal and written), interpersonal, and presentation skills.
Leadership & Personal Traits
Collaborative and inspirational leadership style.
Track record of driving growth, engagement, and brand awareness.
Adaptable, innovative, and able to thrive in a fast-paced environment.
Interest in attracting and developing talent.
Target Compensation for the Role: $255,000.00 - $270,000.00
Salary Band Range: $171,605.00 - $229,960.00 - $288,315.00
American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
City: Washington, DC
State: District of Columbia
Job Code: Marketing Marketing
Affiliate Sponsor: American Bankers Association
#J-18808-Ljbffr