CJ OLIVE YOUNG USA is hiring: Marketing Specialist in California

Base pay range

$70,000.00/yr - $85,000.00/yr

Creative Content Marketing Specialist

Employment Type: Full-time

Pay Range: $70,000 - $85,000/year + Eligible for annual performance-based bonus

Benefits: 401(k) with Company Match, Employee Discount Program, Lifestyle Allowance, Mobile Phone Plan Reimbursement, Comprehensive Health/Dental/Vision Insurance, Generous Paid Time Off, Flexible Work Hours, Wellness Days, Creative Leave, Monthly Team Building Budget and more!

About Us

CJ OLIVE YOUNG introduced the first Korean health and beauty store in 1999, pioneering the industry and becoming Korea’s No. 1 Health & Beauty Store. With over 1,400 stores across Korea and a global network reaching 150 countries, OLIVE YOUNG is now evolving into a Global Lifestyle Platform that brings the best of beauty and health to customers worldwide.

CJ OLIVE YOUNG USA, Inc is a dynamic and fast-growing beauty retailer specializing in K-beauty skincare and cosmetics in North America! As we expand, we are also curating a selection of local U.S. beauty brands, bringing innovative and high-quality products to our customers.

Job Summary

We are seeking a Marketing Specialist to lead the strategic planning and direction of Olive Young USA’s owned content — spanning social channels, beautorials, and other editorial formats. This role will define what stories we tell, how we tell them, and where we show up, ensuring a consistent brand narrative and aesthetic across all touchpoints.

The ideal candidate combines strategic thinking and cultural intuition, with a strong understanding of beauty, wellness, and creator-driven content. They will develop editorial calendars, shape content themes, and guide creative partners (internal and external) to bring campaigns to life that strengthen Olive Young’s brand positioning in the U.S.

What You’ll Do

• Plan and produce creative content for social media channels (Instagram, TikTok, etc.).
• Lead beautorial and product-focused content creation, including ideation, shoot direction, and editing coordination.
• Develop creative briefs and guidelines for internal and external creators.
• Monitor social trends and propose brand-relevant ideas to enhance engagement and visibility.
• Develop creative concepts and visuals for campaigns, events (i.e. KCON, PR activations), and seasonal storytelling.
• Collaborate with HQ MKT teams to create visually aligned and brand-consistent assets.
• Ensure brand tone and visual identity are consistently applied across all touchpoints.
• Work closely with the Influencer & Social Media Marketing Manager to align content direction, tone, and posting cadence.
• Support communication with creative agencies and manage production timelines.
• Support cross-functional or ad-hoc marketing projects related to new initiatives, partnerships, or campaigns as needed.
• The role may evolve as Olive Young USA’s marketing operations expand; scope may be adjusted based on business needs while maintaining alignment with the employee’s primary area of expertise.

Qualifications

• 3 years+ of experience in social content creation, digital marketing, or creative production (beauty/fashion industry preferred).
• Strong understanding of U.S. social media trends and short-form video content.
• Experience developing creative concepts and managing production with designers, photographers, or editors.
• Collaborative mindset and ability to work cross-functionally in a fast-moving environment.

Equal Employment Opportunity Statement

CJ Olive Young USA, Inc is an equal opportunity employer committed to creating an inclusive environment for all employees. We believe in hiring with empathy and strive to build a diverse workforce that reflects our community. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. All qualified applicants are encouraged to apply and will receive consideration without regard to these factors.