Consultant (7 months, home-based, remotely) Audience Insights Training Program -

Consultant (7 months, home‑based, remotely) Audience Insights Training Program – Content Development, Audience and Market Insights, PFP, Geneva

Job no: 585650

Contract type: Consultant

Duty Station: Geneva

Level: Consultancy

Location: Switzerland

Categories: Communication, Partnerships, Fund Raising

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what we do. We offer diverse opportunities for professional and personal development to reinforce purpose while serving children and communities worldwide. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

PURPOSE OF ASSIGNMENT

The purpose of this assignment is to build capability essential to achieve the Private Sector Engagement Transformation strategic building block. Specifically, to design and develop a training program that enables:

• All staff of UNICEF PFP/the broader private sector ecosystem including National Committees and country offices to understand and value the role of audience insights in private sector engagement (i.e. the power of insight‑led decisions, propositions and experiences).
• Audience‑facing sections of UNICEF PFP/the broader private sector ecosystem including National Committees and country offices to discover, distill and embed audience insights at the core to inform strategies and implementation processes.

The training will support the organization’s ambition to strengthen an audience‑centric culture, where decisions are consistently informed by a deep understanding of supporter and partner motivations, perceptions, and behaviors.

SCOPE OF WORK

Working under the supervision of the Chief of Audience and Market Insights, the Consultant will design and deliver a two‑tier learning program tailored to UNICEF PFP, structured as follows:

LEVEL 101 (for all PFP/private sector ecosystem staff)

• Build a collective appreciation of the value and purpose of audience understanding and insights, both for functions with and without direct audience contact.
• Encourage an audience‑centric mindset and culture across the organization.
• Establish a shared language and common definition of what constitutes a quality “audience insight” (relevant to all private sector audiences – individuals, corporates, high net worth individuals, foundations).
• Inspire the adoption of continuous learning: insight discovery and insight activation.

LEVEL 201 (for PFP/private sector ecosystem staff with direct audience contact roles)

• Provide staff with the tools, skills, and frameworks to discover, distill and embed audience insights into strategy, planning, and execution.
• Offer practical guidance for briefing agencies, outlining a systematic and replicable approach to briefing insights and assessing agency outputs for alignment to briefed insights and commercial goals. Evidence that these approaches follow best‑in‑class (e.g. learning from FMCG expertise) examples will be needed.
• Offer practical guidance on how different research approaches, including use of LLMs, can be brought together to uncover insights. This should include reference to tools and resources available from PFP, regional teams, and any other cross‑cutting groups.
• Foster cross‑functional collaboration through insight‑led decision making.

WORK ASSIGNMENTS & DELIVERABLES / TIMELINE

• Conduct an audit of training on audience insights and supporter understanding (by 28 February 2026)
• Conduct 8–10 internal consultations with leaders of audience‑facing and non‑audience‑facing units.
• Audit and create a repository of current internal training on the subject; supplement with available external training.
• Identify the most relevant, strong and suitable training content for the purpose (audience insights).
• Design Training Curriculum Outline: design an AMI curriculum with recommendations for integration in the broader “UNICEF academy” training approach by 31 March 2026.
• Create training LEVEL 1: content, presentation slides, tools, case studies and exercises (4‑hour training) by 30 April 2026.
• Create training LEVEL 2: content, presentation slides, tools, case studies and exercises (8‑hour training) by 31 May 2026.
• Deliver 1× pilot training for LEVEL 1; collect feedback, optimize materials; submission by 30 June 2026.
• Deliver 1× pilot training for LEVEL 2; collect feedback, optimize materials; submission by 30 June 2026.
• Final Report summarizing the full process, outcomes, feedback analysis, and recommendations by 15 July 2026.

Payment will be made on submission of an invoice and satisfactory completion of the above‑mentioned deliverables. UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if deliverables/outputs are incomplete, not delivered, or if deadlines are missed. All materials developed will remain the copyright of UNICEF.

QUALIFICATIONS

Education

• A first level university degree (bachelor’s degree or higher) in business studies, marketing, communications, consumer research, statistics or other related fields.

Experience

• Minimum of 5 years of professional work experience in an insights role (e.g. in the consumer and market research unit of a large organization or a research agency).
• Prior experience in capability building or learning and development.
• Strong experience in transforming business learning needs into research plans/measurement frameworks.
• Proven experience and expertise in research methodologies, insight discovery, and insight application.
• Experience in partnerships, fundraising, and sponsorship is an asset.
• Experience working in an international environment is an asset.

Language

• Fluency in English is required. Knowledge of another UN language (Arabic, Chinese, French, Russian, Spanish) is an asset.

Remarks

• Please include samples of previous work (e.g., training materials, toolkits, or similar deliverables) that demonstrate relevant experience in designing and developing training programmes. Proprietary or confidential information should not be shared.
• Please indicate your all‑inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs, in the cover letter.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment if the deliverables submitted are not up to the required standard or if there are delays.

Selected candidates are not entitled to benefits provided under UNICEF staff regulations; they govern by contract and are responsible for tax liabilities.

Selected candidate must ensure visa and health insurance are valid, be fully‑vaccinated against SARS‑CoV‑2 if required. Remote consultants are not expected to visit UNICEF premises.

BENEFITS & DIVERSITY POLICY

UNICEF is an inclusive global workforce; it offers reasonable accommodation for consultants/individual contractors with disabilities. It holds a zero‑tolerance policy on conduct incompatible with UN principles, including sexual exploitation, sexual harassment, etc., and adheres to child safeguarding principles.

Advertised: 06 Nov 2025. Deadline: 13 Nov 2025.