BookBreak K-12 School Author Talk Series is hiring: Marketing Manager for K-12 V
BookBreak K-12 School Author Talk Series, Potomac, MD, United States, 20854
Job: Marketing Associate (Remote/Part-time) – 25-30 hours a week, $22/hour.
About BookBreak
BookBreak is a startup based in Maryland, just outside Washington DC. We have more than 2000 member schools that share our high-quality online author talk programs with their students. BookBreak was launched in 2023 with an author talk series geared to elementary schools, featuring 2-3 K-5 author events each month, along with resources for educators. We expanded to middle schools in 2024 and are adding a high school program for 2025-26. We are committed to excellence and diversity and encourage candidates who will enrich a culturally inclusive environment. Learn more at bookbreaks.org.
Marketing Associate Job Description
The Marketing Associate will be the dedicated marketer for the BookBreak brand, one of Perpetual Learning’s service lines.
Responsibilities:
- Manage day-to-day content calendar for email marketing, social media and blog posts
- Collaborate with marketing team and cross-department teams on marketing content
- Write blog posts, social media content, and email campaigns
- Analyze performance results of all content and iterate as needed
- Create graphics for marketing content
- Manage online ads including: A/B testing with content and audiences, analyzing results, and iterating.
- Gather positive feedback from clients to create content pieces such as testimonials, case studies, and thought leadership pieces
- Develop impactful marketing partnerships through outreach and meeting with potential partners
- Edit photos, logos and videos, as needed
- Assist with conference efforts, as needed
- Send email campaigns, as needed
- Write press releases and coordinate submissions to media
- Organize educational webinars and virtual events geared towards librarians
- Attend 2 to 4 conferences/education events per year (if able)
Qualifications:
- 3-5 years of demonstrated experience in marketing
- Creative writing skills with the ability to capture customer voice for K-12 schools
- Strong organizational skills and ability to manage multiple priorities
- Highly detail-oriented
- Aptitude for learning new programs and tools quickly and efficiently
- Exceptional and professional communication skills, both written and verbal
- Adaptability and strong problem solving skills
- Ability to build rapport and collaborate with others within the company and externally
- Experience successfully working remote
- G-Suite
- Writing long and short-form content for email campaigns, blog posts, and social media posts in the B2B space
- Managing or contributing to content calendars
- Pulling and synthesizing social media analytics for reporting
Preferred Skills:
- 3+ years experience as a school librarian or teacher in an elementary, middle, and/or high school
- Familiarity with children's, middle grade, and YA literature
- Experience working in a B2B environment
- Working with content management on websites
- Meta Business Suite/Ad Management
- LinkedIn Advertising
- BlueSky (familiarity preferred)
- TikTok (familiarity preferred)
- YouTube (familiarity preferred)
- Ability to understand SEO and GEO (AI) principles
Do Not Apply If:
- You are not able to stretch yourself for new challenges
- You dislike hard work
- Supporting a startup isn't exciting for you
Why Work For BookBreak:
- Chance to work in a fast paced and fast growing startup where you can expect to learn quickly and be challenged daily
- Opportunity to shape the direction of the BookBreak brand and positioning
- Excellent growth and advancement opportunities
- Completely virtual team so you can work from anywhere
- Paid Time Off
- Retirement savings with 4% company matching
- Health insurance
- Free books
Before You Apply:
The job application requires a resume, cover letter, three references and answers to six short answer questions. Applications accepted until November 15, 2025; interviews and hires are on a rolling basis.
How to Apply:
Please apply via our Google Form application here: https://forms.gle/5DbBKN89D57FQNpTA. Applications will only be considered through the Google Form.
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