Director, Social Media & Influencer Marketing Job at Stanley Black & Decker, Inc

Director, Social Media & Influencer Marketing

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Stanley Black & Decker, Inc.

Overview

Join our North America Brand Marketing team to lead and execute social media strategy across our Tools & Outdoor brands as a remote employee.

Responsibilities

• Develop and execute comprehensive social media and influencer marketing strategies for our Tools & Outdoor brands, ensuring consistency in voice, tone, and messaging across platforms.
• Lead, mentor, and manage a team of Social Media Managers, ensuring alignment with overall marketing objectives and fostering a culture of creativity and collaboration.
• Oversee the creation, curation and scheduling of high-quality, engaging content tailored to each platform and audience.
• Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns and achieve KPIs.
• Stay up to date with the latest social media trends, tools, and best practices, ensuring activation in trends that are aligned to brand messaging.
• Work closely with cross-functional partners (such as the Global Brand team, Brand Management, Public Relations, Agency Partners, etc.) to ensure cohesive messaging and campaign integration.
• Manage the social media and influencer marketing budget, ensuring efficient allocation of resources to maximize ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred).
• 10+ years of experience in Social Media Marketing, ideally in a.
• Proven track record of leading social media strategies for multiple brands and across multiple social media platforms.
• Experience in influencer marketing, including identifying, negotiating, and managing influencer partnerships.
• Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
• Proficiency in social media management tools (such as Hootsuite, Sprout Social) and analytics platforms.
• Creative mindset with a passion for storytelling and brand building.

Benefits & Perks

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

Additional Highlights

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Location & Compensation

Baltimore, MD – $150,000.00–$180,000.00 (1 month ago)

EEO Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)