Crossing Hurdles is hiring: Marketing Director in San Francisco

Crossing Hurdles is a global recruitment firm partnering with a fast-growing AI-driven recruiting marketplace that connects companies with specialized recruiters to fill their hardest roles turning months of hiring into days.

Role: Marketing Lead

Compensation: $190k - $220k + Equity

Location: San Francisco, California (5 days/week)

YOE: 5 - 10 years of experience in a marketing leadership role at a software, insurance, or fintech (financial services) business and 2+ years in a product marketing specific role

About Client:

• It is modernizing commercial insurance for high-hazard businesses (e.g., large-scale construction) by combining innovative underwriting with purpose-built software.
• The company’s full-stack platform supports everything from submission intake to policy issuance and is complemented by native SaaS tools that improve client outcomes and drive differentiation.

About the role:

• First dedicated marketing hire at the company.
• Role is a marketing generalist leadership position, responsible for building out it’s marketing function from scratch and eventually scaling a team.
• Reports directly to the CEO and collaborates heavily with the CTO and cross-functional teams (product, engineering, underwriting/sales, customer experience).

Key Responsibilities:

• Own and evolve it’s brand narrative and external positioning.
• Lead a full website rebuild, including messaging, UX, and conversion optimization.
• Develop and execute multi-channel campaigns, including digital, field, and product launch strategies.
• Translate internal capabilities and product features into clear, compelling go-to-market messaging.
• Create sales enablement materials and support business development efforts across stakeholder groups.
• Identify and execute unique events or customer experiences that drive brand awareness and growth.
• Be accountable for growth-focused KPIs and build a measurable marketing engine.
• Manage external vendors or agencies as needed (e.g., for the website relaunch).

Ideal Candidate Profile:

• 5–10 years of marketing experience; rising senior or director-level.
• Hands‑on operator who can handle both strategy and execution (party of one for now).
• Experience in product marketing, brand development, and sales enablement preferred.
• Background in B2B SaaS, FinTech, or InsurTech strongly preferred.
• Comfortable working in a fast‑paced, startup environment with minimal resources.
• Track record of full product lifecycle marketing (from messaging to launch to campaign analysis).
• Strong presentation and storytelling skills must be able to communicate complex products in a human, intuitive way.

Why candidates should join:

• Rare opportunity to fully own and define the marketing function at a high‑growth startup
• Tackle real‑world challenges in construction, energy, and infrastructure
• Combine tech‑forward storytelling with tangible real‑world impact
• Join a mission‑driven team rewriting how critical industries manage risk