Driftwood Hospitality Management is hiring: Marketing Manager in San Juan

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well‑defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.

Are You Driven by Creativity and Defined by Excellence?

Become the Marketing voice of Hotel Rumbao, A Tribute Portfolio Hotel by Marriott.

The Area Marketing Manager will report directly to the property Director of Sales, with a dotted line to the General Manager, and the Corporate Managing Director of Marketing. The role involves close collaboration with the DOSM, ADOSM, Director of F&B, the home office, and regional marketing team. In partnership with marketing, public relations, and operations executives at the hotels and home office, the Area Marketing Manager will play a critical role in development of the hotels’ overall brand/marketing plan, achieving revenue goals and driving awareness of each assigned hotel, restaurant, and bar. As a member of the Area Marketing team, the manager’s responsibilities support the visibility and impact of marketing on the bottom line and align marketing strategy with all on‑property business objectives.

Job Summary

• Lead weekly or bi‑weekly marketing meetings
• Submit meeting agenda, take active minutes and provide recaps with actionable, specific takeaways. Send to property team and DHM leadership.
• Run with baton to spearhead marketing portion of strategy once initiative/business objective or activation is developed and confirmed by property leadership.
• Develop and execute a strategic annual activation calendar with property/operations leadership, owning the marketing strategy execution of these activations.
• Set up and spearhead brand, lifestyle, and social photo shoots – secure and implement all images.
• Utilize all brand marketing materials from Brand Hubs (Marriott)
• Learn and implement brand standards to ensure all marketing efforts follow brand guidelines.
• Proactively explore insights, trends, observations, and influences that impact local and national markets and target customers.
• Set standards for guests’ database growth and build multimedia campaigns to communicate with local and national databases.
• Keep abreast of all local happenings and events where the property can partner and promote.
• Identify local brand partnerships and work closely with the home office regional marketing team to ensure correct and on‑brand activations and programming that achieve hotel and ancillary outlet revenue goals.
• Lead resort pass strategy, management, and relationship with resort pass contact to ensure property stays ahead of market and comp set.
• Collateral and creative development: create various collateral and ongoing communication for the sales database and customers.
• Ensure standards for digital and printed creative pieces match brand guidelines, including (but not limited to) email marketing templates, menus, images, videos, sales collateral, and other promotional materials.
• Utilize Canva, Microsoft Publisher, ISSUU, and other creative platforms to develop digital and print creative.
• Social media: manage all hotel and restaurant social media accounts.
• Stay ahead of trends, utilize analytical tools and META content calendars.
• Provide strategic guidance for hotel and F&B social presence, aligning them with web content and brand messaging.
• Develop visual content in formats such as reels, videos, images, and carousels.
• Implement captivating visuals paired with captions and clear CTAs.
• Update Facebook events with activations.
• Manage marketing photography for the hotel and F&B.
• Spearhead media and influencer relations.
• Increase social presence to create buzz, produce content, and showcase hotel and food & beverage.
• Actively seek and vet applicable influencers for exposure at the property.
• Be present for “Instagram Moments.”
• Be present at various hotel and restaurant activations.
• Photograph and/or video events for use on social media accounts.

Benefits

• 401(k)
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Room discounts
• Employee food and beverage discounts

EEO

Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.