Social Media Manager Job at Systems Planning & Analysis in Arlington

Overview

Systems Planning and Analysis, Inc. (SPA) delivers high-impact, technical solutions to complex national security issues. With over 50 years of business expertise and consistent growth, SPA is known for continuous innovation for our government customers, both in the U.S. and abroad. Our exceptionally talented team is highly collaborative, producing results that matter. Come work with the best! We offer unique challenges, opportunity, and a clear‑sighted commitment to the mission. Objective. Responsive. Trusted.

The Joint Defense Support Group (JDSG), within SPA’s Sea, Land, Air (SLA) Division, supports the Surface Community and components of the United States Navy by providing program management, requirements management, force development, and readiness support in Washington, D.C., and the Fleet concentration areas. We provide timely, objective, analytic assessments, strategic planning, and expert operational, technical, and acquisition support to maritime communities, related agencies, allies, and partners. We serve as trusted agents of senior and operational leadership in the Fleet, OPNAV, NAVSEA, and the Royal Canadian and Royal Australian Navies. Our insights and strategies address current and emerging national security challenges, delivering tremendous impact on clients’ success in solving their most important issues.

Responsibilities

• Provide day‑to‑day project management support—including planning, coordination, development, and execution of initiatives within OPNAV N1 Public Affairs Office’s social media marketing efforts.
• Manage OPNAV N1’s social media channels to ensure consistent, effective communication of the command’s messaging to a broad audience.
• Develop and implement social media strategies that drive measurable engagement, enhance return on investment, and strengthen enterprise-wide awareness.
• Support enterprise‑level social media sync meetings, coordinating alignment among managers and representatives across commands.
• Create weekly and quarterly performance reports summarizing social media metrics, sentiment, environmental trends, and leadership-level insights.
• Maintain an audience‑driven content calendar and set personas‑focused strategic goals.
• Collaborate with Navy partners to execute integrated products and campaigns.
• Support media monitoring and daily news clips management.
• Conduct social listening rounds across platforms to assess and address key personnel‑related conversations and topics.

Qualifications

Required Qualifications

• 7 years of strategic communications or social media marketing experience with an active SECRET clearance.
• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience using social media analytics and management tools (e.g., Sprout Social, Meltwater, Talkwalker) to assess campaign performance, inform strategy, and optimize future content.
• Ability to translate complex policies and initiatives into clear, engaging social media campaigns aligned with an established brand and audience.
• Demonstrated ability to develop weekly and quarterly reports summarizing social media performance, sentiment, environmental trends, and leadership‑level insights.

Desired Qualifications

• Familiarity with Navy programs, plans, and personnel, and the ability to quickly learn and apply Department of the Navy and Department of Defense social media policies.
• Strong skills in community management, including real‑time team engagement, issue resolution, and accurate information sharing to close conversation loops.
• Ability to collaborate with Navy partners to execute integrated products and campaigns.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function & Industries

• Marketing and Sales
• Defense and Space Manufacturing, Aviation and Aerospace Component Manufacturing, and Armed Forces

Location: Arlington, VA

Salary: $80,000 - $90,000