US DEPT. OF VETERANS AFFAIRS
WDVA Social Media & Outreach Communications Manager (CC5), Full-Time Permanent,
US DEPT. OF VETERANS AFFAIRS, Olympia, Washington, United States, 98502
WDVA Social Media & Outreach Communications Manager (CC5), Full-Time Permanent, Olympia
Calling all experts in public relations, social media management, and other communications fields! Our team is excited to announce we are hiring for a seasoned Social Media & Outreach Communications Manager (Communications Consultant 5).
Expected work schedule is 8:00 a.m. to 5:00 p.m., Monday through Friday, but some evening and weekend work may be required. An alternative work schedule and hybrid telework may be authorized based on mission requirements. Travel is required and is typically local or regional, to include State Veterans Homes and military installations within Washington state.
This position has been posted within the assigned pay range through Step L. Step M has not been published as this is considered the longevity step, in alignment with state HR compensation rules.
At the Washington State Department of Veterans Affairs (WDVA), we are passionate about our mission of “Serving Those Who Served.” As a national leader in our advocacy for nearly 500,000 Veterans and their family members, we strive to connect them to earned benefits as well as innovative programs focused on their overall health and wellness. In addition, we provide critical community services through a variety of programs, and at our four State Veterans Homes located in Orting, Port Orchard, Spokane, and Walla Walla. These locations provide Medicare and Medicaid nursing home care to Veterans, including, in some instances, their spouses, widows, or Gold Star Families.
As the Social Media & Outreach Communications Manager, you will utilize your mastery of high-level communications to manage the agency's online and social media presence relating to educating the Veterans Community, Veteran resource providers, and the public on eligibility for Veteran programs and services in Washington state. Critical to your role is consulting with executive management and program managers to design, develop, and deliver statewide strategic public information across multiple social media platforms while communicating to external audiences about Veteran programs, services, and other crucial information for the Veteran community in our state.
Harness your expertise in communications and help us foster a social media climate where shared information is accurate, engaging, informative, and accessible for our Veterans, and apply today!
Responsibilities (Duties)
Planning, coordinating, and directing social media presence among all agency programs.
Developing and coordinating agency social media policy, procedures, and activities.
Advising all levels of leadership, managers, and team members on social media policy and practice.
Analyzing public understanding of laws around the Definition of Veteran, WDVA programs, and determining the need and type of information/educational programs required.
Planning, coordinating, and directing complex social media outreach and public engagement.
Directing original WDVA content and key messages.
Planning and controlling strategies for follower growth and engagement, specifically targeting public interaction on issues.
Ensuring social media and website language are consistent to leverage the Web as an important communications venue.
Planning, organizing, and directing public relations program for WDVA education and training provided to Veterans and families.
Developing and managing complex public information strategies, allowing veteran service providers to understand changes and access information related to the Definition of Veteran Revised Code of Washington (RCW).
Working on a variety of digital projects including video, social media, and other digital content requiring cross-agency collaboration.
And more!
Complete Position Description available upon request.
Qualifications Required
Expertise in social media platforms, tools, and analytics.
Proficiency in Microsoft Office Suite, InDesign, Publisher, Adobe Creative Pro Suite, and Canva.
Proficiency in the use of social media tools such as Hootsuite to communicate complex information to a mass audience.
Strong commitment to diversity, equity, and inclusion practices.
Four (4) years of professional experience in social media, journalism, or public relations to include:
Experience in:
A social media manager or similar role in public information, public relations, or journalism.
Cultivating community groups to become advocates.
Writing technical materials and marketing materials.
Knowledge of:
Methods and techniques of evaluating effectiveness of public relations programs.
Social media etiquette, strategy and optimization, including best practice for use of social media platforms such as Facebook, X, Instagram, LinkedIn, YouTube, etc.
Basic skills in data visualization and graphic design.
Ability to:
Advise top management officials regarding program impact upon public and organize, prepare, and present comprehensive public information and educational programs utilizing mass news media.
Organize workload to meet numerous deadlines while managing multiple and competing priorities in a fast-paced environment.
Write and speak effectively.
Proofread and apply appropriate grammar while utilizing strong attention to detail.
Core Competencies
Interpersonal Influence: Influence others within the organization to be excited, enthused, and committed to furthering the organization’s goals and objectives.
Inclusiveness: Actively contribute to a work environment that embraces diversity and uses diverse perspectives to enhance the attainment of organizational goals.
Communications Effectiveness: Clear, timely, persuasive messages that positively influence the thoughts and actions of others.
Performance Leadership: Actively participate/support efforts to accomplish the organizational mission and goals.
Relationship Building: Build constructive working relationships characterized by a high level of acceptance, cooperation and mutual regard.
Customer Focus: Build and maintain internal/ external customer satisfaction with services offered.
Ethics and Integrity: Earn the trust, respect, and confidence of coworkers and customers through consistent honesty, forthrightness and professionalism in all interactions. Follow all agency policies and procedures.
Preferred/Desired
Working knowledge of content management systems such as Drupal.
Ability to update web content.
Special Requirements
Must be able to pass a DSHS BCCU Background Check prior to beginning services and every two (2) years in accordance with WDVA Policy 615.000 Background Checks. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant’s suitability and competence to perform in the position.
Must become familiar and comply with all DVA policies and procedures and Collective Bargaining Agreements as applicable.
In an emergency, employees may be asked to stay for an extended period of time and perform duties appropriate to the situation.
Must have a valid driver's license.
Candidates who are offered a job with WDVA must possess work authorization which does not require sponsorship by the employer for a visa now or in the future.
Application Process Top candidates will be contacted directly to interview for this position. Because the selection will be based on information provided by you, it is in your best interest to identify the knowledge, skills and abilities that address the mandatory and desirable qualifications described below.
Documents Required
A letter of interest describing specific qualifications.
A current resume detailing applicable experience and education.
A list of at least three professional references with current telephone numbers.
Other Information
This position is non-represented.
Applicants wishing to claim Veterans Preference should attach a copy of their "DD-214" (Member 4 copy), NGB 22, or signed verification of service letter from the United States Department of Veterans Affairs to their application. Please blackout any personally identifiable data such as social security numbers. For further information, please contact us at recruiters@dva.wa.gov.
Diversity, Equity, and Inclusion Employer Here at YOUR Washington Department of Veterans Affairs our employees come from all walks of life. We strive to hire great people from a wide variety of backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or Veteran status.
We believe in the importance of recognizing the value each of us contribute to the success of the mission of the agency. Having a diverse workforce is this agency’s greatest resource of strength and knowledge. It is through the combination of talents and abilities that we can pursue finding effective measures on how we can provide the best customer service. We are committed to building a diverse and inclusive workplace for everyone.
The State of Washington is an equal opportunity employer. Persons with a disability who need assistance in the application process or testing process, or those needing this announcement in an alternative format, may call (360) 725-2183. TTY users should first call 711 to access the Washington Relay Service.
You are welcome to include the name and pronoun you would like to be referred to in your materials and we will honor this as you interact with our award-winning diverse and inclusive organization.
If you have any questions regarding this announcement, program, or the agency, please contact us at recruiters@dva.wa.gov.
Benefits Employee benefits are not just about the kind of services you get, they are also about how much you may have to pay out of pocket. Washington State offers one of the most competitive benefits packages in the nation.
We understand that your life revolves around more than just your career. Like everyone, your first priority is ensuring that you and your family will maintain health and financial security. That's why choice is a key component of our benefits package. We have a selection of health and retirement plans, paid leave, staff training and other compensation benefits that you can mix and match to meet your current and future needs.
Read About Our Benefits
The following information describes typical benefits available for full-time employees who are expected to work more than six months. Actual benefits may vary by appointment type or be prorated for other than full-time work (e.g. part-time); view the job posting for benefits details for job types other than full-time.
Note: If the position offers benefits which differ from the following, the job posting should include the specific benefits.
Insurance Benefits
Employees and their families are covered by medical (including vision), dental and basic life insurance. There are multiple medical plans with affordable monthly premiums that offer coverage throughout the state.
Staff are eligible to enroll each year in a medical flexible spending account which enables them to use tax-deferred dollars toward their health care expenses. Employees are also covered by basic life and long-term disability insurance, with the option to purchase additional coverage amounts.
To view premium rates, coverage choice in your area and how to enroll, please visit the Public Employees Benefits Board (PEBB) website. The Washington Wellness program from the Health Care Authority works with PEBB to support our workplace wellness programs.
Dependent care assistance allows the employee to save pre-tax dollars for a child or elder care expenses.
Other insurance coverage for auto, boat, home, and renter insurance is available through payroll deduction.
The Washington State Employee Assistance Program promotes the health and well-being of employees.
Retirement And Deferred Compensation
State Employees are members of the Washington Public Employees' Retirement System (PERS). New employees have the option of two employer contributed retirement programs. For additional information, check out the Department of Retirement Systems' web site.
Employees also have the ability to participate in the Deferred Compensation Program (DCP). This is a supplemental retirement savings program (similar to an IRA) that allows you control over the amount of pre-tax salary dollars you defer as well as the flexibility to choose between multiple investment options.
Social Security
All state employees are covered by the federal Social Security and Medicare systems. The state and the employee pay an equal amount into the system.
Public Service Loan Forgiveness
If you are employed by a government or not-for-profit organization, and meet the qualifying criteria, you may be eligible to receive student loan forgiveness under the Public Service Loan Forgiveness Program.
Holidays
Full-time and part-time employees are entitled to paid holidays and one paid personal holiday per calendar year.
Note: Employees who are members of certain Unions may be entitled to additional personal leave day(s), please refer to position specific Collective Bargaining Agreements for more information.
Full-time employees who work full monthly schedules qualify for holiday compensation if they are employed before the holiday and are in pay status for at least 80 nonovertime hours during the month of the holiday; or for the entire work shift preceding the holiday.
Part-time employees who are in pay status during the month of the holiday qualify for the holiday on a pro-rata basis. Compensation for holidays (including personal holiday) will be proportionate to the number of hours in pay status in the month to that required for full-time employment, excluding all holiday hours. Pay status includes hours worked and time on paid leave.
Sick Leave
Full-time employees earn eight hours of sick leave per month. Overtime eligible employees who are in pay status for less than 80 hours per month, earn a monthly proportionate to the number of hours in pay status, in the month to that required for full-time employment. Overtime exempt employees who are in pay status for less than 80 hours per month do not earn a monthly accrual of sick leave.
Sick leave accruals for part-time employees will be proportionate to the number of hours in pay status, in the month to that required for full-time employment. Pay status includes hours worked, time on paid leave and paid holiday.
Vacation (Annual Leave)
Full-time employees accrue vacation leave at the rates specified in WAC 357-31-165(1) or the applicable collective bargaining agreement (CBA). Full-time employees who are in pay status for less than 80 nonovertime hours in a month do not earn a monthly accrual of vacation leave.
Part-time employees accrue vacation leave hours in accordance with WAC 357-31-165(1) or the applicable collective bargaining agreement (CBA) on a pro rata basis. Vacation leave accrual will be proportionate to the number of hours in pay status, in the month to that required for full-time employment.
Pay status includes hours worked, time on paid leave, and paid holiday.
As provided in WAC 357-58-175, an employer may authorize a lump-sum accrual of vacation leave or accelerate the vacation leave accrual rate to support the recruitment and/or retention of a candidate or employee for a Washington Management Service position.
Vacation leave accrual rates may only be accelerated using the rates established WAC 357-31-165.
Note: Most agencies follow the civil service rules covering leave and holidays for exempt employees even though there is no requirement for them to do so. However, agencies are required to adhere to the applicable RCWs pertaining holidays and leave.
Military Leave
Washington State supports members of the armed forces with 21 days paid military leave per year.
Bereavement Leave
Most employees whose family member or household member dies, or for loss of pregnancy, are entitled to five (5) days of paid bereavement leave. In addition, the employer may approve other available leave types for the purpose of bereavement leave.
Additional Leave
Leave Sharing Parental Leave Family and Medical Leave Act (FMLA) Leave Without Pay Please visit the State HR Website for more detailed information regarding benefits.
Updated 07-21-2025
Seniority level Mid-Senior level
Employment type Other
Job function Marketing and Sales
Industries
Medical Practices
Sign in to set job alerts for “Social Media Marketing Specialist” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Expected work schedule is 8:00 a.m. to 5:00 p.m., Monday through Friday, but some evening and weekend work may be required. An alternative work schedule and hybrid telework may be authorized based on mission requirements. Travel is required and is typically local or regional, to include State Veterans Homes and military installations within Washington state.
This position has been posted within the assigned pay range through Step L. Step M has not been published as this is considered the longevity step, in alignment with state HR compensation rules.
At the Washington State Department of Veterans Affairs (WDVA), we are passionate about our mission of “Serving Those Who Served.” As a national leader in our advocacy for nearly 500,000 Veterans and their family members, we strive to connect them to earned benefits as well as innovative programs focused on their overall health and wellness. In addition, we provide critical community services through a variety of programs, and at our four State Veterans Homes located in Orting, Port Orchard, Spokane, and Walla Walla. These locations provide Medicare and Medicaid nursing home care to Veterans, including, in some instances, their spouses, widows, or Gold Star Families.
As the Social Media & Outreach Communications Manager, you will utilize your mastery of high-level communications to manage the agency's online and social media presence relating to educating the Veterans Community, Veteran resource providers, and the public on eligibility for Veteran programs and services in Washington state. Critical to your role is consulting with executive management and program managers to design, develop, and deliver statewide strategic public information across multiple social media platforms while communicating to external audiences about Veteran programs, services, and other crucial information for the Veteran community in our state.
Harness your expertise in communications and help us foster a social media climate where shared information is accurate, engaging, informative, and accessible for our Veterans, and apply today!
Responsibilities (Duties)
Planning, coordinating, and directing social media presence among all agency programs.
Developing and coordinating agency social media policy, procedures, and activities.
Advising all levels of leadership, managers, and team members on social media policy and practice.
Analyzing public understanding of laws around the Definition of Veteran, WDVA programs, and determining the need and type of information/educational programs required.
Planning, coordinating, and directing complex social media outreach and public engagement.
Directing original WDVA content and key messages.
Planning and controlling strategies for follower growth and engagement, specifically targeting public interaction on issues.
Ensuring social media and website language are consistent to leverage the Web as an important communications venue.
Planning, organizing, and directing public relations program for WDVA education and training provided to Veterans and families.
Developing and managing complex public information strategies, allowing veteran service providers to understand changes and access information related to the Definition of Veteran Revised Code of Washington (RCW).
Working on a variety of digital projects including video, social media, and other digital content requiring cross-agency collaboration.
And more!
Complete Position Description available upon request.
Qualifications Required
Expertise in social media platforms, tools, and analytics.
Proficiency in Microsoft Office Suite, InDesign, Publisher, Adobe Creative Pro Suite, and Canva.
Proficiency in the use of social media tools such as Hootsuite to communicate complex information to a mass audience.
Strong commitment to diversity, equity, and inclusion practices.
Four (4) years of professional experience in social media, journalism, or public relations to include:
Experience in:
A social media manager or similar role in public information, public relations, or journalism.
Cultivating community groups to become advocates.
Writing technical materials and marketing materials.
Knowledge of:
Methods and techniques of evaluating effectiveness of public relations programs.
Social media etiquette, strategy and optimization, including best practice for use of social media platforms such as Facebook, X, Instagram, LinkedIn, YouTube, etc.
Basic skills in data visualization and graphic design.
Ability to:
Advise top management officials regarding program impact upon public and organize, prepare, and present comprehensive public information and educational programs utilizing mass news media.
Organize workload to meet numerous deadlines while managing multiple and competing priorities in a fast-paced environment.
Write and speak effectively.
Proofread and apply appropriate grammar while utilizing strong attention to detail.
Core Competencies
Interpersonal Influence: Influence others within the organization to be excited, enthused, and committed to furthering the organization’s goals and objectives.
Inclusiveness: Actively contribute to a work environment that embraces diversity and uses diverse perspectives to enhance the attainment of organizational goals.
Communications Effectiveness: Clear, timely, persuasive messages that positively influence the thoughts and actions of others.
Performance Leadership: Actively participate/support efforts to accomplish the organizational mission and goals.
Relationship Building: Build constructive working relationships characterized by a high level of acceptance, cooperation and mutual regard.
Customer Focus: Build and maintain internal/ external customer satisfaction with services offered.
Ethics and Integrity: Earn the trust, respect, and confidence of coworkers and customers through consistent honesty, forthrightness and professionalism in all interactions. Follow all agency policies and procedures.
Preferred/Desired
Working knowledge of content management systems such as Drupal.
Ability to update web content.
Special Requirements
Must be able to pass a DSHS BCCU Background Check prior to beginning services and every two (2) years in accordance with WDVA Policy 615.000 Background Checks. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant’s suitability and competence to perform in the position.
Must become familiar and comply with all DVA policies and procedures and Collective Bargaining Agreements as applicable.
In an emergency, employees may be asked to stay for an extended period of time and perform duties appropriate to the situation.
Must have a valid driver's license.
Candidates who are offered a job with WDVA must possess work authorization which does not require sponsorship by the employer for a visa now or in the future.
Application Process Top candidates will be contacted directly to interview for this position. Because the selection will be based on information provided by you, it is in your best interest to identify the knowledge, skills and abilities that address the mandatory and desirable qualifications described below.
Documents Required
A letter of interest describing specific qualifications.
A current resume detailing applicable experience and education.
A list of at least three professional references with current telephone numbers.
Other Information
This position is non-represented.
Applicants wishing to claim Veterans Preference should attach a copy of their "DD-214" (Member 4 copy), NGB 22, or signed verification of service letter from the United States Department of Veterans Affairs to their application. Please blackout any personally identifiable data such as social security numbers. For further information, please contact us at recruiters@dva.wa.gov.
Diversity, Equity, and Inclusion Employer Here at YOUR Washington Department of Veterans Affairs our employees come from all walks of life. We strive to hire great people from a wide variety of backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or Veteran status.
We believe in the importance of recognizing the value each of us contribute to the success of the mission of the agency. Having a diverse workforce is this agency’s greatest resource of strength and knowledge. It is through the combination of talents and abilities that we can pursue finding effective measures on how we can provide the best customer service. We are committed to building a diverse and inclusive workplace for everyone.
The State of Washington is an equal opportunity employer. Persons with a disability who need assistance in the application process or testing process, or those needing this announcement in an alternative format, may call (360) 725-2183. TTY users should first call 711 to access the Washington Relay Service.
You are welcome to include the name and pronoun you would like to be referred to in your materials and we will honor this as you interact with our award-winning diverse and inclusive organization.
If you have any questions regarding this announcement, program, or the agency, please contact us at recruiters@dva.wa.gov.
Benefits Employee benefits are not just about the kind of services you get, they are also about how much you may have to pay out of pocket. Washington State offers one of the most competitive benefits packages in the nation.
We understand that your life revolves around more than just your career. Like everyone, your first priority is ensuring that you and your family will maintain health and financial security. That's why choice is a key component of our benefits package. We have a selection of health and retirement plans, paid leave, staff training and other compensation benefits that you can mix and match to meet your current and future needs.
Read About Our Benefits
The following information describes typical benefits available for full-time employees who are expected to work more than six months. Actual benefits may vary by appointment type or be prorated for other than full-time work (e.g. part-time); view the job posting for benefits details for job types other than full-time.
Note: If the position offers benefits which differ from the following, the job posting should include the specific benefits.
Insurance Benefits
Employees and their families are covered by medical (including vision), dental and basic life insurance. There are multiple medical plans with affordable monthly premiums that offer coverage throughout the state.
Staff are eligible to enroll each year in a medical flexible spending account which enables them to use tax-deferred dollars toward their health care expenses. Employees are also covered by basic life and long-term disability insurance, with the option to purchase additional coverage amounts.
To view premium rates, coverage choice in your area and how to enroll, please visit the Public Employees Benefits Board (PEBB) website. The Washington Wellness program from the Health Care Authority works with PEBB to support our workplace wellness programs.
Dependent care assistance allows the employee to save pre-tax dollars for a child or elder care expenses.
Other insurance coverage for auto, boat, home, and renter insurance is available through payroll deduction.
The Washington State Employee Assistance Program promotes the health and well-being of employees.
Retirement And Deferred Compensation
State Employees are members of the Washington Public Employees' Retirement System (PERS). New employees have the option of two employer contributed retirement programs. For additional information, check out the Department of Retirement Systems' web site.
Employees also have the ability to participate in the Deferred Compensation Program (DCP). This is a supplemental retirement savings program (similar to an IRA) that allows you control over the amount of pre-tax salary dollars you defer as well as the flexibility to choose between multiple investment options.
Social Security
All state employees are covered by the federal Social Security and Medicare systems. The state and the employee pay an equal amount into the system.
Public Service Loan Forgiveness
If you are employed by a government or not-for-profit organization, and meet the qualifying criteria, you may be eligible to receive student loan forgiveness under the Public Service Loan Forgiveness Program.
Holidays
Full-time and part-time employees are entitled to paid holidays and one paid personal holiday per calendar year.
Note: Employees who are members of certain Unions may be entitled to additional personal leave day(s), please refer to position specific Collective Bargaining Agreements for more information.
Full-time employees who work full monthly schedules qualify for holiday compensation if they are employed before the holiday and are in pay status for at least 80 nonovertime hours during the month of the holiday; or for the entire work shift preceding the holiday.
Part-time employees who are in pay status during the month of the holiday qualify for the holiday on a pro-rata basis. Compensation for holidays (including personal holiday) will be proportionate to the number of hours in pay status in the month to that required for full-time employment, excluding all holiday hours. Pay status includes hours worked and time on paid leave.
Sick Leave
Full-time employees earn eight hours of sick leave per month. Overtime eligible employees who are in pay status for less than 80 hours per month, earn a monthly proportionate to the number of hours in pay status, in the month to that required for full-time employment. Overtime exempt employees who are in pay status for less than 80 hours per month do not earn a monthly accrual of sick leave.
Sick leave accruals for part-time employees will be proportionate to the number of hours in pay status, in the month to that required for full-time employment. Pay status includes hours worked, time on paid leave and paid holiday.
Vacation (Annual Leave)
Full-time employees accrue vacation leave at the rates specified in WAC 357-31-165(1) or the applicable collective bargaining agreement (CBA). Full-time employees who are in pay status for less than 80 nonovertime hours in a month do not earn a monthly accrual of vacation leave.
Part-time employees accrue vacation leave hours in accordance with WAC 357-31-165(1) or the applicable collective bargaining agreement (CBA) on a pro rata basis. Vacation leave accrual will be proportionate to the number of hours in pay status, in the month to that required for full-time employment.
Pay status includes hours worked, time on paid leave, and paid holiday.
As provided in WAC 357-58-175, an employer may authorize a lump-sum accrual of vacation leave or accelerate the vacation leave accrual rate to support the recruitment and/or retention of a candidate or employee for a Washington Management Service position.
Vacation leave accrual rates may only be accelerated using the rates established WAC 357-31-165.
Note: Most agencies follow the civil service rules covering leave and holidays for exempt employees even though there is no requirement for them to do so. However, agencies are required to adhere to the applicable RCWs pertaining holidays and leave.
Military Leave
Washington State supports members of the armed forces with 21 days paid military leave per year.
Bereavement Leave
Most employees whose family member or household member dies, or for loss of pregnancy, are entitled to five (5) days of paid bereavement leave. In addition, the employer may approve other available leave types for the purpose of bereavement leave.
Additional Leave
Leave Sharing Parental Leave Family and Medical Leave Act (FMLA) Leave Without Pay Please visit the State HR Website for more detailed information regarding benefits.
Updated 07-21-2025
Seniority level Mid-Senior level
Employment type Other
Job function Marketing and Sales
Industries
Medical Practices
Sign in to set job alerts for “Social Media Marketing Specialist” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr