First Point Group
Senior Social Media Strategist
Location:
Hybrid in NY
Responsibilities
Define, lead, and evolve our cross‑platform social media presence, shaping how the brand shows up in the digital world.
Own the social media roadmap, moving beyond daily execution to develop integrated strategies that align with business objectives around brand awareness, engagement, lead generation, and revenue.
Craft, document, and implement a comprehensive integrated social media strategy that defines role, content mix, and goals for each platform (Instagram, TikTok, YouTube, Pinterest, etc.).
Conduct deep‑dive audience research and social listening to uncover insights that inform content strategy, brand positioning, and new market opportunities. Understand the customer journey across social touchpoints.
Determine the strategic role of each platform (e.g., TikTok for top‑funnel awareness & talent branding, Instagram for community & commerce). Define content pillars and narrative for each. Lead pilot programs to test and scale new opportunities.
Work seamlessly with the Performance Marketing team to develop and budget for paid social strategies that amplify organic efforts, target new audiences, and achieve specific conversion objectives.
Provide guidance and strategic direction to junior team members and content creators (mentorship).
Qualifications
4+ years of experience in social media marketing, with at least 2 years in a strategic or leadership role focused on multi‑platform planning.
A proven portfolio showcasing case studies of developed social strategies that delivered against business objectives (e.g., grew market share, increased brand lift, generated leads, improved retention).
Expert‑level knowledge of the evolving social media landscape, including algorithm changes, platform best practices, and the nuances of their respective audiences.
Strong analytical prowess with experience using social listening tools (Brandwatch, Sprout Social), social analytics platforms, and web analytics (Google Analytics) to derive insights.
Demonstrated experience with social media budgeting and paid social amplification.
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing
Industries:
Retail Apparel and Fashion
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Hybrid in NY
Responsibilities
Define, lead, and evolve our cross‑platform social media presence, shaping how the brand shows up in the digital world.
Own the social media roadmap, moving beyond daily execution to develop integrated strategies that align with business objectives around brand awareness, engagement, lead generation, and revenue.
Craft, document, and implement a comprehensive integrated social media strategy that defines role, content mix, and goals for each platform (Instagram, TikTok, YouTube, Pinterest, etc.).
Conduct deep‑dive audience research and social listening to uncover insights that inform content strategy, brand positioning, and new market opportunities. Understand the customer journey across social touchpoints.
Determine the strategic role of each platform (e.g., TikTok for top‑funnel awareness & talent branding, Instagram for community & commerce). Define content pillars and narrative for each. Lead pilot programs to test and scale new opportunities.
Work seamlessly with the Performance Marketing team to develop and budget for paid social strategies that amplify organic efforts, target new audiences, and achieve specific conversion objectives.
Provide guidance and strategic direction to junior team members and content creators (mentorship).
Qualifications
4+ years of experience in social media marketing, with at least 2 years in a strategic or leadership role focused on multi‑platform planning.
A proven portfolio showcasing case studies of developed social strategies that delivered against business objectives (e.g., grew market share, increased brand lift, generated leads, improved retention).
Expert‑level knowledge of the evolving social media landscape, including algorithm changes, platform best practices, and the nuances of their respective audiences.
Strong analytical prowess with experience using social listening tools (Brandwatch, Sprout Social), social analytics platforms, and web analytics (Google Analytics) to derive insights.
Demonstrated experience with social media budgeting and paid social amplification.
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing
Industries:
Retail Apparel and Fashion
#J-18808-Ljbffr