State of Washington
WDVA Social Media & Outreach Communications Manager (CC5), Full-Time Permanent,
State of Washington, Olympia, Washington, United States, 98502
Social Media & Outreach Communications Manager
Communications Consultant 5 Full-Time - Permanent Olympia Calling all experts in public relations, social media management, and other communications fields! Our team is excited to announce we are hiring for a seasoned Social Media & Outreach Communications Manager (Communications Consultant 5)! Expected work schedule is 8:00 a.m. to 5:00 p.m., Monday through Friday, but some evening and weekend work may be required. An alternative work schedule and hybrid telework may be authorized based on mission requirements. Travel is required and is typically local or regional, to include State Veterans Homes and military installations within Washington state. This position has been posted within the assigned pay range through Step L. Step M has not been published as this is considered the longevity step, in alignment with state HR compensation rules. At the Washington State Department of Veterans Affairs (WDVA), we are passionate about our mission of “Serving Those Who Served.” As a national leader in our advocacy for nearly 500,000 Veterans and their family members, we strive to connect them to earned benefits as well as innovative programs focused on their overall health and wellness. In addition, we provide critical community services through a variety of programs, and at our four State Veterans Homes located in Orting, Port Orchard, Spokane, and Walla Walla. These locations provide Medicare and Medicaid nursing home care to Veterans, including, in some instances, their spouses, widows, or Gold Star Families. Some of what you'll be doing:
Planning, coordinating, and directing social media presence among all agency programs. Developing and coordinating agency social media policy, procedures, and activities. Advising all levels of leadership, managers, and team members on social media policy and practice. Analyzing public understanding of laws around the Definition of Veteran, WDVA programs, and determining the need and type of information/educational programs required. Planning, coordinating, and directing complex social media outreach and public engagement. Directing original WDVA content and key messages. Planning and controlling strategies for follower growth and engagement, specifically targeting public interaction on issues. Ensuring social media and website language are consistent to leverage the Web as an important communications venue. Planning, organizing, and directing public relations program for WDVA education and training provided to Veterans and families. Developing and managing complex public information strategies, allowing Veteran service providers to understand changes and access information related to the Definition of Veteran Revised Code of Washington (RCW). Working on a variety of digital projects including video, social media, and other digital content requiring cross-agency collaboration. And more! Required:
Expertise in social media platforms, tools, and analytics. Proficiency in Microsoft Office Suite, InDesign, Publisher, Adobe Creative Pro Suite, and Canva. Proficiency in the use of social media tools such as Hootsuite to communicate complex information to a mass audience. Strong commitment to diversity, equity, and inclusion practices. Four (4) years of professional experience in social media, journalism, or public relations to include:
Experience in:
A social media manager or similar role in public information, public relations, or journalism. Cultivating community groups to become advocates. Writing technical materials and marketing materials.
Knowledge of:
Methods and techniques of evaluating effectiveness of public relations programs. Social media etiquette, strategy and optimization, including best practice for use of social media platforms such as Facebook, X, Instagram, LinkedIn, YouTube, etc. Basic skills in data visualization and graphic design.
Ability to:
Advise top management officials regarding program impact upon public and organize, prepare, and present comprehensive public information and educational programs utilizing mass news media. Organize workload to meet numerous deadlines while managing multiple and competing priorities in a fast-paced environment. Write and speak effectively. Proofread and apply appropriate grammar while utilizing strong attention to detail.
Core Competencies
Interpersonal Influence: Influence others within the organization to be excited, enthused, and committed to furthering the organization’s goals and objectives. Inclusiveness: Actively contribute to a work environment that embraces diversity and uses diverse perspectives to enhance the attainment of organizational goals. Communications Effectiveness: Clear, timely, persuasive messages that positively influence the thoughts and actions of others. Performance Leadership: Actively participate/support efforts to accomplish the organizational mission and goals. Relationship Building: Build constructive working relationships characterized by a high level of acceptance, cooperation and mutual regard. Customer Focus: Build and maintain internal/ external customer satisfaction with services offered. Ethics and Integrity: Earn the trust, respect, and confidence of coworkers and customers through consistent honesty, forthrightness and professionalism in all interactions. Follow all agency policies and procedures. Preferred/Desired
Working knowledge of content management systems such as Drupal. Ability to update web content. Special Requirements
Must be able to pass a DSHS BCCU Background Check prior to beginning services and every two (2) years in accordance with WDVA Policy 615.000 Background Checks. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position. Must become familiar and comply with all DVA policies and procedures and Collective Bargaining Agreements as applicable. In an emergency, employees may be asked to stay for an extended period of time and perform duties appropriate to the situation. Must have a valid driver's license. Candidates who are offered a job with WDVA must possess work authorization which does not require sponsorship by the employer for a visa now or in the future. Application Process
Top candidates will be contacted directly to interview for this position. Because the selection will be based on information provided by you, it is in your best interest to identify the knowledge, skills and abilities that address the mandatory and desirable qualifications described below. Please include the following documents with your application: A letter of interest describing specific qualifications. A current resume detailing applicable experience and education. A list of at least three professional references with current telephone numbers. Other Information: This position is non-represented. Check out this awesome video to see what it is like to work for the WDVA! Diversity, Equity, and Inclusion Employer
Here at YOUR Washington Department of Veterans Affairs our employees come from all walks of life. We strive to hire great people from a wide variety of backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or Veteran status. We believe in the importance of recognizing the value each of us contribute to the success of the mission of the agency. Having a diverse workforce is this agency’s greatest resource of strength and knowledge. It is through the combination of talents and abilities that we can pursue finding effective measures on how we can provide the best customer service. We are committed to building a diverse and inclusive workplace for everyone. The State of Washington is an equal opportunity employer. Persons with a disability who need assistance in the application process or testing process, or those needing this announcement in an alternative format, may call (360) 725-2183. TTY users should first call 711 to access the Washington Relay Service. You are welcome to include the name and pronoun you would like to be referred to in your materials and we will honor this as you interact with our award-winning diverse and inclusive organization. If you have any questions regarding this announcement, program, or the agency, please contact us at recruiters@dva.wa.gov.
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Communications Consultant 5 Full-Time - Permanent Olympia Calling all experts in public relations, social media management, and other communications fields! Our team is excited to announce we are hiring for a seasoned Social Media & Outreach Communications Manager (Communications Consultant 5)! Expected work schedule is 8:00 a.m. to 5:00 p.m., Monday through Friday, but some evening and weekend work may be required. An alternative work schedule and hybrid telework may be authorized based on mission requirements. Travel is required and is typically local or regional, to include State Veterans Homes and military installations within Washington state. This position has been posted within the assigned pay range through Step L. Step M has not been published as this is considered the longevity step, in alignment with state HR compensation rules. At the Washington State Department of Veterans Affairs (WDVA), we are passionate about our mission of “Serving Those Who Served.” As a national leader in our advocacy for nearly 500,000 Veterans and their family members, we strive to connect them to earned benefits as well as innovative programs focused on their overall health and wellness. In addition, we provide critical community services through a variety of programs, and at our four State Veterans Homes located in Orting, Port Orchard, Spokane, and Walla Walla. These locations provide Medicare and Medicaid nursing home care to Veterans, including, in some instances, their spouses, widows, or Gold Star Families. Some of what you'll be doing:
Planning, coordinating, and directing social media presence among all agency programs. Developing and coordinating agency social media policy, procedures, and activities. Advising all levels of leadership, managers, and team members on social media policy and practice. Analyzing public understanding of laws around the Definition of Veteran, WDVA programs, and determining the need and type of information/educational programs required. Planning, coordinating, and directing complex social media outreach and public engagement. Directing original WDVA content and key messages. Planning and controlling strategies for follower growth and engagement, specifically targeting public interaction on issues. Ensuring social media and website language are consistent to leverage the Web as an important communications venue. Planning, organizing, and directing public relations program for WDVA education and training provided to Veterans and families. Developing and managing complex public information strategies, allowing Veteran service providers to understand changes and access information related to the Definition of Veteran Revised Code of Washington (RCW). Working on a variety of digital projects including video, social media, and other digital content requiring cross-agency collaboration. And more! Required:
Expertise in social media platforms, tools, and analytics. Proficiency in Microsoft Office Suite, InDesign, Publisher, Adobe Creative Pro Suite, and Canva. Proficiency in the use of social media tools such as Hootsuite to communicate complex information to a mass audience. Strong commitment to diversity, equity, and inclusion practices. Four (4) years of professional experience in social media, journalism, or public relations to include:
Experience in:
A social media manager or similar role in public information, public relations, or journalism. Cultivating community groups to become advocates. Writing technical materials and marketing materials.
Knowledge of:
Methods and techniques of evaluating effectiveness of public relations programs. Social media etiquette, strategy and optimization, including best practice for use of social media platforms such as Facebook, X, Instagram, LinkedIn, YouTube, etc. Basic skills in data visualization and graphic design.
Ability to:
Advise top management officials regarding program impact upon public and organize, prepare, and present comprehensive public information and educational programs utilizing mass news media. Organize workload to meet numerous deadlines while managing multiple and competing priorities in a fast-paced environment. Write and speak effectively. Proofread and apply appropriate grammar while utilizing strong attention to detail.
Core Competencies
Interpersonal Influence: Influence others within the organization to be excited, enthused, and committed to furthering the organization’s goals and objectives. Inclusiveness: Actively contribute to a work environment that embraces diversity and uses diverse perspectives to enhance the attainment of organizational goals. Communications Effectiveness: Clear, timely, persuasive messages that positively influence the thoughts and actions of others. Performance Leadership: Actively participate/support efforts to accomplish the organizational mission and goals. Relationship Building: Build constructive working relationships characterized by a high level of acceptance, cooperation and mutual regard. Customer Focus: Build and maintain internal/ external customer satisfaction with services offered. Ethics and Integrity: Earn the trust, respect, and confidence of coworkers and customers through consistent honesty, forthrightness and professionalism in all interactions. Follow all agency policies and procedures. Preferred/Desired
Working knowledge of content management systems such as Drupal. Ability to update web content. Special Requirements
Must be able to pass a DSHS BCCU Background Check prior to beginning services and every two (2) years in accordance with WDVA Policy 615.000 Background Checks. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position. Must become familiar and comply with all DVA policies and procedures and Collective Bargaining Agreements as applicable. In an emergency, employees may be asked to stay for an extended period of time and perform duties appropriate to the situation. Must have a valid driver's license. Candidates who are offered a job with WDVA must possess work authorization which does not require sponsorship by the employer for a visa now or in the future. Application Process
Top candidates will be contacted directly to interview for this position. Because the selection will be based on information provided by you, it is in your best interest to identify the knowledge, skills and abilities that address the mandatory and desirable qualifications described below. Please include the following documents with your application: A letter of interest describing specific qualifications. A current resume detailing applicable experience and education. A list of at least three professional references with current telephone numbers. Other Information: This position is non-represented. Check out this awesome video to see what it is like to work for the WDVA! Diversity, Equity, and Inclusion Employer
Here at YOUR Washington Department of Veterans Affairs our employees come from all walks of life. We strive to hire great people from a wide variety of backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or Veteran status. We believe in the importance of recognizing the value each of us contribute to the success of the mission of the agency. Having a diverse workforce is this agency’s greatest resource of strength and knowledge. It is through the combination of talents and abilities that we can pursue finding effective measures on how we can provide the best customer service. We are committed to building a diverse and inclusive workplace for everyone. The State of Washington is an equal opportunity employer. Persons with a disability who need assistance in the application process or testing process, or those needing this announcement in an alternative format, may call (360) 725-2183. TTY users should first call 711 to access the Washington Relay Service. You are welcome to include the name and pronoun you would like to be referred to in your materials and we will honor this as you interact with our award-winning diverse and inclusive organization. If you have any questions regarding this announcement, program, or the agency, please contact us at recruiters@dva.wa.gov.
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