CR Legal Team
Position Overview
Social Media Content Creator (Mid to Senior Level)
at
CR Legal Team , Raleigh, North Carolina.
Our mission is to "Stand Up For You" and provide the Whole-Person Legal Care™ service. We encourage you to bring your creative storytelling skills to represent our Mission and Core Values across digital platforms.
Key Responsibilities
Develop and execute a comprehensive content strategy across Facebook, Instagram, TikTok, and LinkedIn that aligns with the firm's brand values and business objectives.
Create diverse, high‑quality content including educational videos, client testimonials, attorney spotlights, legal tips, case results (where appropriate), behind‑the‑scenes material, and thought‑leadership pieces.
Produce professional video content featuring attorneys explaining legal concepts, answering FAQs, and discussing current legal trends in an accessible, engaging manner.
Design eye‑catching graphics and infographics that simplify complex legal information for general audiences.
Craft compelling copy that is informative, professional, and compliant with legal advertising regulations.
Manage and maintain content calendars across all platforms, ensuring consistent posting schedules and timely responses to current events or trending topics relevant to our practice areas.
Monitor social media metrics and provide regular performance reports with actionable insights and recommendations.
Stay informed about legal industry trends, competitor activities, and platform algorithm changes to continuously optimise content performance.
Collaborate closely with attorneys to gather content ideas, ensure accuracy, and maintain compliance with state bar advertising rules.
Engage with our online community by responding to comments and messages in a professional, brand‑appropriate manner.
Coordinate video shoots with attorneys and staff, including scripting, filming, and post‑production editing.
Qualifications
College degree in communications, marketing, digital media, or a related field.
4-6 years of experience in social media content creation, preferably with experience in professional services, B2B, or legal marketing.
Proven track record of growing social media presence and engagement for brands that require a professional, trustworthy image.
Advanced proficiency with content‑creation tools including Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), Canva, CapCut, or similar video editing software.
Strong videography skills including shooting, lighting, sound, and editing for short‑form and long‑form content.
Exceptional writing skills with the ability to simplify complex topics without losing accuracy or appearing condescending.
Deep understanding of platform‑specific best practices, audience behaviours, and content formats for Facebook, Instagram, TikTok, and LinkedIn.
Experience working within regulated industries and understanding of compliance considerations (legal, medical, financial services, etc.).
Demonstrated ability to work effectively with executives and professionals, including coaching on‑camera presence.
Strong project‑management skills with ability to juggle multiple priorities and meet deadlines.
Analytics‑driven mindset with experience using social media insights tools and Google Analytics.
Professional demeanor with excellent interpersonal and communication skills.
Bonus Skills
Previous experience in legal marketing or working with law firms.
Knowledge of legal advertising regulations and state bar ethics rules.
Familiarity with legal practice areas and terminology.
Experience with paid social media advertising and campaign management.
Photography skills and professional lighting/audio equipment experience.
Understanding of LinkedIn's professional networking dynamics and B2B content strategies.
Experience with social media management platforms (Hootsuite, Sprout Social, Later).
What We Offer
Inclusive, diverse environment where every voice matters.
Professional development opportunities and continuing education support.
Collaborative in‑office work environment balanced with flexibility.
Opportunity to make a significant impact on firm growth and brand development.
Competitive salary commensurate with experience.
Comprehensive medical plans including zero‑premium HDHP option (Employee‑only coverage).
Dental and vision coverage.
Virtual healthcare access for convenient care.
HSA and FSA options for healthcare savings.
401(k) with employer match to build your future.
Disability insurance (Employer‑paid long‑term disability).
Life insurance (Employer‑paid basic coverage with additional voluntary options).
Generous PTO and holiday schedule.
Employee Assistance Program for mental health and wellbeing support (Employer‑paid).
Benefits Assistance/Advocacy Program (Employer‑paid).
Ready to Join a Winning Team? If you're a
Social Media Content Creator
who wants to be a key player in shaping the messaging of the CR Legal Team Brand to our clients, communities, and team members,
we want to hear from you!
CR Legal Team is an Equal Opportunity Employer.
Referrals increase your chances of interviewing at CR Legal Team by 2x.
#J-18808-Ljbffr
at
CR Legal Team , Raleigh, North Carolina.
Our mission is to "Stand Up For You" and provide the Whole-Person Legal Care™ service. We encourage you to bring your creative storytelling skills to represent our Mission and Core Values across digital platforms.
Key Responsibilities
Develop and execute a comprehensive content strategy across Facebook, Instagram, TikTok, and LinkedIn that aligns with the firm's brand values and business objectives.
Create diverse, high‑quality content including educational videos, client testimonials, attorney spotlights, legal tips, case results (where appropriate), behind‑the‑scenes material, and thought‑leadership pieces.
Produce professional video content featuring attorneys explaining legal concepts, answering FAQs, and discussing current legal trends in an accessible, engaging manner.
Design eye‑catching graphics and infographics that simplify complex legal information for general audiences.
Craft compelling copy that is informative, professional, and compliant with legal advertising regulations.
Manage and maintain content calendars across all platforms, ensuring consistent posting schedules and timely responses to current events or trending topics relevant to our practice areas.
Monitor social media metrics and provide regular performance reports with actionable insights and recommendations.
Stay informed about legal industry trends, competitor activities, and platform algorithm changes to continuously optimise content performance.
Collaborate closely with attorneys to gather content ideas, ensure accuracy, and maintain compliance with state bar advertising rules.
Engage with our online community by responding to comments and messages in a professional, brand‑appropriate manner.
Coordinate video shoots with attorneys and staff, including scripting, filming, and post‑production editing.
Qualifications
College degree in communications, marketing, digital media, or a related field.
4-6 years of experience in social media content creation, preferably with experience in professional services, B2B, or legal marketing.
Proven track record of growing social media presence and engagement for brands that require a professional, trustworthy image.
Advanced proficiency with content‑creation tools including Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), Canva, CapCut, or similar video editing software.
Strong videography skills including shooting, lighting, sound, and editing for short‑form and long‑form content.
Exceptional writing skills with the ability to simplify complex topics without losing accuracy or appearing condescending.
Deep understanding of platform‑specific best practices, audience behaviours, and content formats for Facebook, Instagram, TikTok, and LinkedIn.
Experience working within regulated industries and understanding of compliance considerations (legal, medical, financial services, etc.).
Demonstrated ability to work effectively with executives and professionals, including coaching on‑camera presence.
Strong project‑management skills with ability to juggle multiple priorities and meet deadlines.
Analytics‑driven mindset with experience using social media insights tools and Google Analytics.
Professional demeanor with excellent interpersonal and communication skills.
Bonus Skills
Previous experience in legal marketing or working with law firms.
Knowledge of legal advertising regulations and state bar ethics rules.
Familiarity with legal practice areas and terminology.
Experience with paid social media advertising and campaign management.
Photography skills and professional lighting/audio equipment experience.
Understanding of LinkedIn's professional networking dynamics and B2B content strategies.
Experience with social media management platforms (Hootsuite, Sprout Social, Later).
What We Offer
Inclusive, diverse environment where every voice matters.
Professional development opportunities and continuing education support.
Collaborative in‑office work environment balanced with flexibility.
Opportunity to make a significant impact on firm growth and brand development.
Competitive salary commensurate with experience.
Comprehensive medical plans including zero‑premium HDHP option (Employee‑only coverage).
Dental and vision coverage.
Virtual healthcare access for convenient care.
HSA and FSA options for healthcare savings.
401(k) with employer match to build your future.
Disability insurance (Employer‑paid long‑term disability).
Life insurance (Employer‑paid basic coverage with additional voluntary options).
Generous PTO and holiday schedule.
Employee Assistance Program for mental health and wellbeing support (Employer‑paid).
Benefits Assistance/Advocacy Program (Employer‑paid).
Ready to Join a Winning Team? If you're a
Social Media Content Creator
who wants to be a key player in shaping the messaging of the CR Legal Team Brand to our clients, communities, and team members,
we want to hear from you!
CR Legal Team is an Equal Opportunity Employer.
Referrals increase your chances of interviewing at CR Legal Team by 2x.
#J-18808-Ljbffr