Tata Consultancy Services
Creative Director, Copywriter – TCS Interactive
Team: Creative (Brand + Experience) | Reports to: Group Creative Director
This role is for creatives who refuse to choose between craft and performance. TCS Interactive pairs enterprise‑grade engineering with world‑class creativity. We turn the systems clients already run—data, personalization, AI—into brand platform ideas that earn attention and drive outcomes. Our ambition: work that wins Lions for craft and Effies for performance.
You'll be part of the founding creative team building something new. Working directly with our Group Creative Directors, you'll be hands‑on across breakthrough brand campaigns and shippable digital experiences. You're the maker‑leader: leading concepting sessions, crafting the work yourself, and raising the bar for the team around you.
This is a builder role. You'll have direct mentorship from senior leadership, access to engineering firepower most agencies can't touch, and real input into how we work. The tradeoff: you're building the practice while producing the work. High output, high growth, high visibility.
Craft & Execution
Generate high‑volume concepts that ladder to the organizing idea: from brand platform through to social, activation, and product flows.
Own craft execution: write scripts, art‑direct shoots, direct interactive experiences, cut social edits. Fluency in generative‑AI tools is a big plus. You’re hands‑on until the work ships.
Present work internally and to clients with clarity and conviction; defend creative decisions and incorporate feedback without losing the idea.
Use contemporary tools to move fast: boards, Figma prototypes, gen‑AI exploration. Know when to polish for craft and when to ship for speed.
Build reusable systems as you go: design templates, tone guides, motion patterns. Make the next round easier and smarter.
Digital & Interactive
Direct the creation of end‑to‑end digital experiences (web/app/email) that extend the brand platform; collaborate with UX, product, and engineering to ship.
Ensure interaction craft matters: motion quality, accessibility, responsive behavior, performance optimisation.
Connect creative choices to business outcomes: click‑through, conversion, engagement. Learn what works and iterate.
Collaboration & Growth
Partner with Strategy, Production, and Engineering to scope work, manage timelines, and ship on schedule.
Contribute to team rituals, creative standards, and new‑business efforts; help shape how this team works.
Mentor junior creatives; create an environment where people do their best work.
Qualifications
6–10 years at agencies or studios that win, with 2+ years leading work as a CD or ACD.
Portfolio of recognised brand campaigns and shipped digital work; show ideas that moved the needle culturally or commercially.
Led projects from brief to launch: concepting → production → delivery → optimisation.
Collaborated across disciplines (strategy, UX, engineering, production) to bring integrated ideas to life.
Presented work to clients and stakeholders; you can tell the story of the idea and bring people along.
You've been the lead creative on work that shipped. Not just pitched.
You’ll Thrive Here If
You’ve worked in regulated categories where every word gets lawyered (finance, healthcare, pharma, gen‑AI).
You’ve designed and shipped digital experiences, not just concepted them.
You love the making as much as the thinking.
You’ve built a case study from scratch and walked a room through it.
You’re energized by feedback, iteration, and building something new— not just maintaining what exists.
Location & Compensation New York, NY – Onsite
Salary Range: $176,800 – $225,000 per year
Seniority Level: Director | Employment Type: Full‑time | Job Function: Design, Art/Creative, and Information Technology | Industries: IT Services and IT Consulting
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This role is for creatives who refuse to choose between craft and performance. TCS Interactive pairs enterprise‑grade engineering with world‑class creativity. We turn the systems clients already run—data, personalization, AI—into brand platform ideas that earn attention and drive outcomes. Our ambition: work that wins Lions for craft and Effies for performance.
You'll be part of the founding creative team building something new. Working directly with our Group Creative Directors, you'll be hands‑on across breakthrough brand campaigns and shippable digital experiences. You're the maker‑leader: leading concepting sessions, crafting the work yourself, and raising the bar for the team around you.
This is a builder role. You'll have direct mentorship from senior leadership, access to engineering firepower most agencies can't touch, and real input into how we work. The tradeoff: you're building the practice while producing the work. High output, high growth, high visibility.
Craft & Execution
Generate high‑volume concepts that ladder to the organizing idea: from brand platform through to social, activation, and product flows.
Own craft execution: write scripts, art‑direct shoots, direct interactive experiences, cut social edits. Fluency in generative‑AI tools is a big plus. You’re hands‑on until the work ships.
Present work internally and to clients with clarity and conviction; defend creative decisions and incorporate feedback without losing the idea.
Use contemporary tools to move fast: boards, Figma prototypes, gen‑AI exploration. Know when to polish for craft and when to ship for speed.
Build reusable systems as you go: design templates, tone guides, motion patterns. Make the next round easier and smarter.
Digital & Interactive
Direct the creation of end‑to‑end digital experiences (web/app/email) that extend the brand platform; collaborate with UX, product, and engineering to ship.
Ensure interaction craft matters: motion quality, accessibility, responsive behavior, performance optimisation.
Connect creative choices to business outcomes: click‑through, conversion, engagement. Learn what works and iterate.
Collaboration & Growth
Partner with Strategy, Production, and Engineering to scope work, manage timelines, and ship on schedule.
Contribute to team rituals, creative standards, and new‑business efforts; help shape how this team works.
Mentor junior creatives; create an environment where people do their best work.
Qualifications
6–10 years at agencies or studios that win, with 2+ years leading work as a CD or ACD.
Portfolio of recognised brand campaigns and shipped digital work; show ideas that moved the needle culturally or commercially.
Led projects from brief to launch: concepting → production → delivery → optimisation.
Collaborated across disciplines (strategy, UX, engineering, production) to bring integrated ideas to life.
Presented work to clients and stakeholders; you can tell the story of the idea and bring people along.
You've been the lead creative on work that shipped. Not just pitched.
You’ll Thrive Here If
You’ve worked in regulated categories where every word gets lawyered (finance, healthcare, pharma, gen‑AI).
You’ve designed and shipped digital experiences, not just concepted them.
You love the making as much as the thinking.
You’ve built a case study from scratch and walked a room through it.
You’re energized by feedback, iteration, and building something new— not just maintaining what exists.
Location & Compensation New York, NY – Onsite
Salary Range: $176,800 – $225,000 per year
Seniority Level: Director | Employment Type: Full‑time | Job Function: Design, Art/Creative, and Information Technology | Industries: IT Services and IT Consulting
#J-18808-Ljbffr