Team Car Care Dba Jiffy Lube
Marketing Analytics & CRM Manager
Team Car Care Dba Jiffy Lube, Irving, Texas, United States, 75084
Marketing Analytics & CRM Manager
Join us to apply for the
Marketing Analytics & CRM Manager
role at
Team Car Care Dba Jiffy Lube .
At Team Car Care, we offer a range of employee benefits including:
Employee discount on Core, MultiCare, and Tire services
401(k) employer matching plan
Daily Pay
PerkSpot Platform providing special discounts on travel, electronics, concerts, and more
On-site fitness facility access
Free team lunch and breakfast once a month
Gear up for your role The
Marketing Analytics & CRM Manager
is a vital contributor to Team Car Care’s business growth, partnering closely with the CMO, the marketing team and Jiffy Lube International. The mission is to convert consumer demand into store traffic, creating lifelong guests. Success requires creativity, strong organization, cross‑functional collaboration, and a proactive, self‑starting attitude.
We’re looking for a data‑driven
Marketing Analytics & CRM Manager
to lead performance measurement and optimization of our marketing initiatives. This role focuses on analyzing campaigns and offers, supporting strategic decision‑making with advanced analytics, and managing our CRM journey across email, direct mail, and SMS.
This role supports our mission to
Create Guests for Life
by delivering personalized, high‑impact marketing experiences rooted in data and insight.
How you will drive success Marketing Analytics (80%)
Design and analyze A/B tests for campaigns and promotional offers
Conduct media attribution and marketing mix modeling to evaluate channel performance
Perform pre/post analysis to assess incremental campaign impact
Deliver clear insights on ROAS and iROAS to guide marketing investment decisions
Partner with media and creative teams to define KPIs and measure performance
Build budget forecasts by analyzing historical performance, spend efficiency, and ROI trends
Maintain dashboards and regular reporting for campaign and offer performance (Power BI preferred)
CRM & Customer Journeys (20%)
Manage and optimize automated CRM journeys across email, direct mail, and SMS
Monitor customer behavior and segmentation to inform personalized messaging
Analyze CRM performance and identify opportunities to improve conversion, retention, and LTV
Identify and implement enhancements to the CRM program based on performance data, emerging industry best practices, and new technology capabilities
Support campaign QA, test strategy, and compliance best practices
Under the hood – what you’ll need
3–5 years of experience in marketing analytics, CRM analytics, or related role
Strong proficiency in Excel, SQL, and PowerPoint (required)
Experience with Power BI, Python, or other analytics tools preferred
Hands‑on experience with A/B testing, media mix modeling, and marketing attribution
Understanding of CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, Klaviyo)
Robust analysis skills with ability to simplify complex data into actionable insights
Excellent communication and presentation skills to convey insights to senior‑level executives and non‑technical stakeholders
Ability to work cross‑functionally with marketing, operations, and finance teams
Experience to turbo‑charge your application
Consumer or retail marketing environment
Direct mail or SMS marketing
Experience working with marketing automation tools
We’re proud to be an equal opportunity employer – we celebrate diversity and strive to create an inclusive environment for everyone.
Employment type: Full‑time. Seniority level: Mid‑Senior level.
#J-18808-Ljbffr
Marketing Analytics & CRM Manager
role at
Team Car Care Dba Jiffy Lube .
At Team Car Care, we offer a range of employee benefits including:
Employee discount on Core, MultiCare, and Tire services
401(k) employer matching plan
Daily Pay
PerkSpot Platform providing special discounts on travel, electronics, concerts, and more
On-site fitness facility access
Free team lunch and breakfast once a month
Gear up for your role The
Marketing Analytics & CRM Manager
is a vital contributor to Team Car Care’s business growth, partnering closely with the CMO, the marketing team and Jiffy Lube International. The mission is to convert consumer demand into store traffic, creating lifelong guests. Success requires creativity, strong organization, cross‑functional collaboration, and a proactive, self‑starting attitude.
We’re looking for a data‑driven
Marketing Analytics & CRM Manager
to lead performance measurement and optimization of our marketing initiatives. This role focuses on analyzing campaigns and offers, supporting strategic decision‑making with advanced analytics, and managing our CRM journey across email, direct mail, and SMS.
This role supports our mission to
Create Guests for Life
by delivering personalized, high‑impact marketing experiences rooted in data and insight.
How you will drive success Marketing Analytics (80%)
Design and analyze A/B tests for campaigns and promotional offers
Conduct media attribution and marketing mix modeling to evaluate channel performance
Perform pre/post analysis to assess incremental campaign impact
Deliver clear insights on ROAS and iROAS to guide marketing investment decisions
Partner with media and creative teams to define KPIs and measure performance
Build budget forecasts by analyzing historical performance, spend efficiency, and ROI trends
Maintain dashboards and regular reporting for campaign and offer performance (Power BI preferred)
CRM & Customer Journeys (20%)
Manage and optimize automated CRM journeys across email, direct mail, and SMS
Monitor customer behavior and segmentation to inform personalized messaging
Analyze CRM performance and identify opportunities to improve conversion, retention, and LTV
Identify and implement enhancements to the CRM program based on performance data, emerging industry best practices, and new technology capabilities
Support campaign QA, test strategy, and compliance best practices
Under the hood – what you’ll need
3–5 years of experience in marketing analytics, CRM analytics, or related role
Strong proficiency in Excel, SQL, and PowerPoint (required)
Experience with Power BI, Python, or other analytics tools preferred
Hands‑on experience with A/B testing, media mix modeling, and marketing attribution
Understanding of CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, Klaviyo)
Robust analysis skills with ability to simplify complex data into actionable insights
Excellent communication and presentation skills to convey insights to senior‑level executives and non‑technical stakeholders
Ability to work cross‑functionally with marketing, operations, and finance teams
Experience to turbo‑charge your application
Consumer or retail marketing environment
Direct mail or SMS marketing
Experience working with marketing automation tools
We’re proud to be an equal opportunity employer – we celebrate diversity and strive to create an inclusive environment for everyone.
Employment type: Full‑time. Seniority level: Mid‑Senior level.
#J-18808-Ljbffr