Analyst and Influencer Relations Manager Job at Intuit in New York

Analyst and Influencer Relations Manager Intuit is looking for an Analyst Relations Manager within Intuit’s Global Business Solutions Group (GBSG) U.S. External Communications team supporting mid‑market. In this role you will shape and communicate the company’s narrative to key industry analysts and influence market perceptions and purchasing decisions for Intuit’s business platform through analyst relations, reviews, and awards for QuickBooks and Mailchimp, helping us win in the mid market (businesses with annual revenue ranging from $2.5M to $100M+). Overview At Intuit we’re building something bold — and we want you to be part of it. Intuit Enterprise Suite is at the forefront of transforming how large businesses run their finances, market to customers, and unlock growth. Leveraging the capabilities of QuickBooks and Mailchimp, powered by the Intuit platform, Intuit Enterprise Suite is one of the most exciting and high‑growth bets inside the company. We’re creating new playbooks, scaling with purpose, and working alongside the most influential partners in the industry — including global accounting firms and tech‑forward enterprises. If you’re looking for a role where you can shape strategy, move fast, and make an outsized impact, this is where it’s happening. Responsibilities Build and maintain strong, trusted relationships with key analysts from firms such as Gartner, Forrester, IDC, and others. Schedule and orchestrate briefings between analysts and company executives or subject matter experts; prepare executives for these meetings. Manage inbound inquiries and provide analysts with the information they need for research, reports, and reviews. Work closely with product and marketing teams to develop messaging and content tailored specifically for an analyst audience. Manage the company’s participation in major industry reports, review programs, and awards, including preparing submissions and reviewing drafts. Act as the internal voice of the analyst community; translate analyst feedback and market insights back to communications, product, marketing, and executive teams. Maximize advisory sessions to obtain market insights, industry opportunities and competitive positioning needed to grow market share. Identify sponsorship and custom content opportunities with firms and partners to maximize reach. Research media trends, competitor news, and identify opportunities to reposition the business and boost reputation. Lead the end‑to‑end submission process for earned recognitions and coordinate with teams to amplify recognition through integrated communications. Manage participation in key analyst events and briefings. Measure the value and ROI of analyst relations at Intuit. Maintain awards, recognitions, and reviews tracker across external lists and rankings. Monitor coverage and prepare regular reports in partnership with agencies and internal data teams. Qualifications 7–10+ years of direct analyst relations experience in B2B technology, preferably enterprise tech. Quick learner with ability to continuously learn and apply feedback to work; keen interest in products, technology, SMBs, fintech, marketing, etc. Ability to drive communications work streams with little oversight; proactively connect dots across teams and surface gaps or misalignment. Knowledge of analyst relations best practices and strong existing relationships. Familiarity with analyst evaluation methodologies (e.g., Magic Quadrant, Wave, IDC MarketScape). Excellent written and verbal communication skills. Ability to manage multiple priorities and stakeholders in a fast‑paced environment. Strong organizational and program management skills. Attention to detail and high degree of professional rigor. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. Senior Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industry Software Development Referrals increase your chances of interviewing at Intuit by 2x. #J-18808-Ljbffr