Senior Manager, Brand Marketing (Content, Social & Influencer) Job at Bombas in

Senior Manager, Brand Marketing (Content, Social & Influencer) New York, New York About Bombas: Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live. Clickhere to see what it’s like to work inside the Bombas Hive! Bombas is committed to building a diverse and inclusive community that welcomes, sees, and hears all voices, regardless of age, color, ethnicity, gender identity, sexual orientation, physical or mental ability, veteran status, or any other protected characteristic. Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City. About the Job: We’re looking for a passionate, creative, and analytically‑minded team player to lead influencer partnerships, content development, and social at Bombas. You’ll be the voice of Bombas across Instagram, TikTok, YouTube, Pinterest, and wherever we show up next. You’ll manage our brand‑friendly influencer, ambassador, and content creator network, build and test content that drives performance, and collaborate across creative, growth, and production teams to bring campaigns to life. What you’ll be responsible for: Manage and grow Bombas’ strategy for and network of brand‑friendly influencers and ambassadors, and content creators Serve as the day‑to‑day owner of our influencer program — including content approvals, product seeding, product priority mapping, and campaign planning Partner with internal teams and external agencies to streamline execution and ensure consistency across all touchpoints Track performance through UTMs, custom codes, and platform insights; generate dashboards and optimize based on results Evolve and refine testing strategies in collaboration with Growth — including what content gets tested and where it drives Organic Social (30%) Own the day‑to‑day content calendar across TikTok, TikTok Shop, Instagram, YouTube, Strava, Pinterest, and emerging channels Brief, create, and publish content across brand and campaign moments — partnering closely with Creative, Copy, and Product teams Track performance metrics weekly, including click‑through and engagement rates, and translate learnings into optimizations Maintain platform‑specific calendars and ensure each channel feels curated, cohesive, and uniquely Bombas Build weekly and monthly reporting for leadership, with attention to performance storytelling Lead the strategy and methodology for a content testing studio focused on paid social performance Continuously generate new concepts and creative variations designed to drive conversion Collaborate with internal and external production, art, copy, and growth partners to develop assets Manage a testing budget and ensure efficient, high‑quality creative output Seasonal Campaign & Creative Integration (10%) Be the go‑to voice for social‑first integration across seasonal shoots and campaign moments Collaborate with Creative, Copy, Product, PR, Partnerships, and Production to ensure content needs are mapped to product priorities and marketing moments Contribute to shoot planning and direction to ensure assets are optimized for social What we’ll love about you: Belief in our mission and understand the importance of giving‑back You are an independent, proactive, and organized strategic thinker who knows how to get quality work delivered in a timely manner You live and breathe social — tracking trends, testing new formats, and knowing when to lean in or pivot You have a sharp creative eye and a modern, inclusive aesthetic You’re equal parts strategist and operator — able to connect the dots, then get it done You bring a relationship‑first mindset to influencer work and see content creation as a true collaboration You’re obsessed with results and fluent in performance — UTMs, codes, CTRs, and dashboards are your love language You build systems that bring structure and clarity — and you bring your team along with you You’re a collaborative, positive team player who brings energy, curiosity, and candor to the work Strong written and verbal communication skills Strong deck and template development skills, meticulous reporting and forecasting experience Inquisitive, love to learn, embrace failure, and never give up Comfortable staying focused while working in any type of environment What you’ll love about us: We are a team of smart, interesting, diverse, funny, and loving people. We offer competitive compensation, employer‑paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment. We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously. We value fun. This is why we host office lunches, off‑site team outings and company retreats. We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly. We believe success comes from the collective effort of all, which is why all full‑time employees receive equity in the business. We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full‑time employees. This includes over 20 paid company holidays, year‑round “Flexible Fridays” and unlimited vacation, sick, and wellness days. We understand the importance of communication and offer a monthly phone stipend for all full‑time employees. We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full‑time employees. What you’ll bring: 4+ years of experience in influencer, content, or social marketing (DTC brand experience is a plus) Proven track record managing influencer campaigns and organic social calendars Strong experience briefing and producing content across formats and platforms Fluency in social analytics and reporting, including UTM tracking, code usage, and platform insights Experience leading or supporting creative testing for performance marketing Excellent communication and deck development skills — able to build clear, compelling recaps, reports, and strategic POVs Bombas Diversity, Equity and Inclusion (DEI) Pledge At Bombas, we are strengthened by our differences and united by our shared goal of creating a more comfortable world for others. We are committed to continuously building a company that embraces and champions all voices, backgrounds, perspectives and experiences, and where we each strive to Bee Better every day. Equal Employment Opportunity Bombas is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, or any other protected characteristic. All applicants will be considered without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, or any other protected category. Pay Range The pay range for this position at the start of employment is expected to be between $113,000 and $130,000/year . However, the base pay offered may vary depending on multiple factors, including job‑related knowledge, skills, experience, market factors, and business need. Benefits Bombas offers a comprehensive benefits package, including medical, dental, vision, 401(k) with match, paid parental leave, flexible paid time off, health and wellness reimbursements, and equity opportunities. #J-18808-Ljbffr