Gen is hiring: Senior Paid Search Specialist (SEM) in Phoenix Job at gen.video i

Overview We are seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns at scale , driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals. If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment. Responsibilities Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads. Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization. Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS. Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights. Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly. Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership. Leverage AI-driven tools for automation, ad copy, analysis and reporting. Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives. Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge. Qualifications Bachelors degree in Marketing, Digital Media, or a related field. 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets. Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center. Strong understanding of digital marketing and business KPIs. Proven success with A/B and multivariate testing. Proficiency in analytics platforms; Google Analytics