Social Media Expert Job at The PCA Companies in New York
The PCA Companies, New York, NY, US, 10261
At The PCA Group of Companies, we're a leading force in the beauty, fragrance, and wellness industry - a vertically integrated, omnichannel organization that creates, markets, and distributes prestige and masstige brands worldwide. From global icons to indie innovators, our portfolio celebrates creativity, inclusivity, and the transformative power of beauty.
We move fast, think big, and believe in building brands that inspire confidence, connection, and self-expression - both online and off.
?? About the Role (Candidates must be able to work from our NEW YORK CITY office 5 days per week)
Do you live and breathe beauty trends? Are you the first to spot a new TikTok format before it hits your FYP? We're looking for a beauty-obsessed, detail-oriented Social Media Expert to bring our brands' stories to life across every scroll, swipe, and share.
This isn't just about posting pretty pictures (though you'll do plenty of that). It's about strategy, creativity, and community - turning insights into impact and followers into fans.
? What You'll Do
?? Content Strategy & Execution
- Manage and execute social content strategy across TikTok, Instagram, and YouTube Shorts based on campaigns, product launches, and trending cultural moments.
- Plan and schedule a consistent flow of visually stunning, on-brand content - from stories and reels to live sessions and topical trend drops.
- Own the social calendar and keep it buzzing with posts, stories, short-form videos, and beauty POV moments.
- Stay ahead of platform updates and evolve content formats, hooks, and packaging based on analytics.
- Partner with brand, creative, and marketing teams to align content with key moments - launches, collabs, founder stories, and beyond.
- Engage with followers across comments, DMs, tags, and stitches - always in a friendly, authentic, and inclusive tone.
- Foster a positive, passionate beauty community that celebrates individuality and creativity.
- Keep your finger on the pulse - track performance, spot viral moments, and identify what's working (and what's not).
- Report on content trends, high-performing hooks, and creators we should partner with.
- Concept, film, and edit social-native content across IG, TikTok, and YouTube - from GRWMs and trend participation to quick tips and tutorials.
- Write hooks, captions, and scripts that stop the scroll and spark conversation.
- Capture original content using your phone or camera - you know how to make beauty look beautiful.
- Repurpose content across platforms while keeping each one's voice and aesthetic intact.
- Lead the charge on marketing calendars - integrating promo, email, and site updates across teams.
- Partner with brand, creative, and e-comm to concept seasonal campaigns and drive key launches.
- Keep everything organized in Asana (and everyone on schedule).
- Adjust and adapt plans as performance and business needs evolve - agility is your superpower.
- 2+ years of hands-on social media experience (brand or agency)
- A killer portfolio of content creation (photo, video, or design)
- Proficiency in social media management + analytics tools
- Excellent written and verbal communication skills
- Deep understanding of the beauty/skincare landscape
- Creative instincts, strategic thinking, and a love for community
- A self-starter mindset - you know how to make things happen
You'll join a team of beauty lovers who believe in bold ideas, creative freedom, and a good laugh in every meeting. We work fast, dream big, and never miss a chance to hop on a trend (or start one).
This is an hourly in-house position. $25.00 per hour
Medical Dental and Vision on the first of the month after 60 days
PTO, Paid Holidays
401(k) with company match after 1 year of service.
?? Diversity & Inclusion
At The PCA Group of Companies, we celebrate diversity in all its forms. We are proud to be an equal opportunity employer and are committed to creating an inclusive environment for all employees. We believe that diverse perspectives drive innovation and strengthen our culture - because beauty belongs to everyone.