Bombas is hiring: Senior Manager, Brand Marketing (Content, Social & Influencer)

Senior Manager, Brand Marketing (Content, Social & Influencer) Join to apply for the Senior Manager, Brand Marketing (Content, Social & Influencer) role at Bombas . About Bombas: Bombas is a comfort‑focused premium basics brand with a mission to help those in need. Founded in 2013 after learning that socks are the #1 most requested clothing item at homeless shelters, Bombas donates a pair of socks for every pair sold and continues to innovate with new products while making a positive community impact. What you’ll be responsible for: Influencer & Ambassador Partnerships (40%) Manage and grow Bombas’ strategy and network of brand‑friendly influencers and ambassadors, and content creators. Serve as the day‑to‑day owner of our influencer program – including content approvals, product seeding, product priority mapping, and campaign planning. Partner with internal teams and external agencies to streamline execution and ensure consistency across all touchpoints. Track performance through UTMs, custom codes, and platform insights; generate dashboards and optimize based on results. Evolve and refine testing strategies in collaboration with Growth – including what content gets tested and where it drives. Organic Social (30%) Own the day‑to‑day content calendar across TikTok, TikTok Shop, Instagram, YouTube, Strava, Pinterest, and emerging channels. Brief, create, and publish content across brand and campaign moments – partnering closely with Creative, Copy, and Product teams. Track performance metrics weekly, including click‑through and engagement rates, and translate learnings into optimizations. Maintain platform‑specific calendars and ensure each channel feels curated, cohesive, and uniquely Bombas. Build weekly and monthly reporting for leadership, with attention to performance storytelling. Content Studio – Paid Social Engine (20%) Lead the strategy and methodology for a content testing studio focused on paid social performance. Continuously generate new concepts and creative variations designed to drive conversion. Collaborate with internal and external production, art, copy, and growth partners to develop assets. Manage a testing budget and ensure efficient, high‑quality creative output. Seasonal Campaign & Creative Integration (10%) Be the go‑to voice for social‑first integration across seasonal shoots and campaign moments. Collaborate with Creative, Copy, Product, PR, Partnerships, and Production to ensure content needs are mapped to product priorities and marketing moments. Contribute to shoot planning and direction to ensure assets are optimized for social. What we’ll love about you: Belief in our mission and understanding the importance of giving‑back. Independent, proactive, and organized strategic thinker who can deliver quality work on time. A passion for social – tracking trends, testing formats, and knowing when to pivot. A sharp creative eye and a modern, inclusive aesthetic. A collaborator who brings energy, curiosity, and candor to the work. Strong written and verbal communication skills. Strong deck and template development skills, meticulous reporting and forecasting experience. Inquisitive, love to learn, embrace failure, and never give up. Comfortable staying focused while working in any type of environment. What you’ll love about us: We are a team of smart, interesting, diverse, funny, and loving people. Competitive compensation, employer‑paid health, medical and dental benefits, 401(k) with match, paid parental leave, snacks, socks and a fun, relaxed office environment. Commitment to making sure you are excited, happy, and find fulfillment in your work. Fun culture – office lunches, offsite outings, and company retreats. Regular community volunteer activities and equity for full‑time employees. Flexible paid time off, 20+ paid company holidays, flexible Fridays, and unlimited vacation, sick, and wellness days. Monthly phone stipend and $100 monthly well‑being reimbursement. What you’ll bring: 4+ years of experience in influencer, content, or social marketing (DTC brand experience is a plus). Proven track record managing influencer campaigns and organic social calendars. Strong experience briefing and producing content across formats and platforms. Fluency in social analytics and reporting – UTM tracking, code usage, and platform insights. Experience leading or supporting creative testing for performance marketing. Excellent communication and deck development skills – able to build clear, compelling recaps, reports, and strategic points of view. Bombas is committed to delivering competitive and equitable pay for our employees. The pay range for this position at the start of employment is expected to be between $113,000 and $130,000/year. However, the base pay offered may vary depending on multiple factors, including job‑related knowledge, skills, experience, market factors, and business need. The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well‑being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment. If hired, the position is “at‑will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason. If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to jobs@bombas.com . #J-18808-Ljbffr