AstraZeneca
Global Marketing Director, CVRM – AstraZeneca
Are you an experienced Marketing Professional looking to be part of a company that follows the science and turns ideas into life changing medicines? If you are passionate about what science can do to make a difference to patients' lives and ready to discover what you can do – join us.
Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to fifteen (15) new life-changing medicines.
To support this ambition, we are seeking an experienced Marketing Director to accelerate the commercial development of a new asset with multiple indications, and prepare the organization for outstanding global launches.
Job Overview The Global Marketing Director will lead the strategic development and execution of patient-centric strategies and programs focused on dyslipidemia. This role requires a dynamic leader with a deep understanding of the cardiovascular landscape, patient needs, and innovative approaches to healthcare marketing. The successful candidate will work closely with cross-functional teams to enhance patient engagement, improve health outcomes, and drive long-term relationships with key stakeholders globally, market affiliates, and external partners.
Accountabilities Shape Global Marketing Strategy Development
Collaborate with CVRM Commercial leadership (and other team members) to deliver the global CVRM ambition, including successful product launch and Life Cycle Management plans.
Develop and implement comprehensive global marketing strategies tailored to patients with dyslipidemia, ensuring alignment with franchise objectives.
Create clear, winning brand strategies that incorporate feedback from key markets
Producing detailed strategic and operational commercial plans that address positioning, segmentation, pricing, value proposition, target market selection, etc. Tracking and managing associated budget to target.
Customer & Market Insights
Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
Generate deep customer and market insights to inform the design of the clinical development program, brand strategy and regulatory plans that effectively address unmet customer needs and deliver optimum value back to the business
Brand Planning
Design, launch, and manage patient support programs, including educational materials, digital tools, and community engagement initiatives to improve patient outcomes.
Internal & External Stakeholder Engagement
Build and maintain external and internal networks of disease area experts
Collaborate with healthcare professionals, disease experts, patient advocacy groups, and industry partners to co-create impactful patient programs.
Participate and lead discussions with healthcare professionals at advisory boards and conferences.
Cross-Functional Collaboration
Partner with internal teams, including local marketing teams, Medical Affairs, R&D, Regulatory, Business Insights, Payor and Market Access, to ensure cohesive implementation of strategies.
Performance Monitoring
Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of patient programs and refine strategies as necessary.
Regulatory Compliance
Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.
Budget Management
Developing future proofed revenue forecasts and business cases that are informed by robust customer insights with an overlay of commercial judgement.
Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.
Essential Skills/Experience
BA/BS Degree
10+ years' experience in pharmaceutical development and commercialization
Must have successfully launched brands at a global level
Proven strong pre-launch and launch excellence knowledge and skill in Marketing
Demonstrated success working in marketing teams to deliver effective commercial brand strategies, compelling business cases.
Strong working knowledge of forecasting, market research, useful insight generation, and competitive landscape analysis and interpretation
Strong knowledge of global promotional campaigns and new product launches
Sound internal and external collaborator/partner engagement skills with demonstrated ability to seamlessly navigate scientific and commercial organizations to drive favorable business outcomes
Demonstrated ability to influence laterally and vertically
Strong analytical, organizational and communication/presentation skills (written and verbal)
Scientific curiosity
Desirable Skills
An advanced degree (MBA, MSc or PhD)
The annual base pay for this position ranges from $229,303 to $343,955. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in 'at-will position' and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to fifteen (15) new life-changing medicines.
To support this ambition, we are seeking an experienced Marketing Director to accelerate the commercial development of a new asset with multiple indications, and prepare the organization for outstanding global launches.
Job Overview The Global Marketing Director will lead the strategic development and execution of patient-centric strategies and programs focused on dyslipidemia. This role requires a dynamic leader with a deep understanding of the cardiovascular landscape, patient needs, and innovative approaches to healthcare marketing. The successful candidate will work closely with cross-functional teams to enhance patient engagement, improve health outcomes, and drive long-term relationships with key stakeholders globally, market affiliates, and external partners.
Accountabilities Shape Global Marketing Strategy Development
Collaborate with CVRM Commercial leadership (and other team members) to deliver the global CVRM ambition, including successful product launch and Life Cycle Management plans.
Develop and implement comprehensive global marketing strategies tailored to patients with dyslipidemia, ensuring alignment with franchise objectives.
Create clear, winning brand strategies that incorporate feedback from key markets
Producing detailed strategic and operational commercial plans that address positioning, segmentation, pricing, value proposition, target market selection, etc. Tracking and managing associated budget to target.
Customer & Market Insights
Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
Generate deep customer and market insights to inform the design of the clinical development program, brand strategy and regulatory plans that effectively address unmet customer needs and deliver optimum value back to the business
Brand Planning
Design, launch, and manage patient support programs, including educational materials, digital tools, and community engagement initiatives to improve patient outcomes.
Internal & External Stakeholder Engagement
Build and maintain external and internal networks of disease area experts
Collaborate with healthcare professionals, disease experts, patient advocacy groups, and industry partners to co-create impactful patient programs.
Participate and lead discussions with healthcare professionals at advisory boards and conferences.
Cross-Functional Collaboration
Partner with internal teams, including local marketing teams, Medical Affairs, R&D, Regulatory, Business Insights, Payor and Market Access, to ensure cohesive implementation of strategies.
Performance Monitoring
Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of patient programs and refine strategies as necessary.
Regulatory Compliance
Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.
Budget Management
Developing future proofed revenue forecasts and business cases that are informed by robust customer insights with an overlay of commercial judgement.
Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.
Essential Skills/Experience
BA/BS Degree
10+ years' experience in pharmaceutical development and commercialization
Must have successfully launched brands at a global level
Proven strong pre-launch and launch excellence knowledge and skill in Marketing
Demonstrated success working in marketing teams to deliver effective commercial brand strategies, compelling business cases.
Strong working knowledge of forecasting, market research, useful insight generation, and competitive landscape analysis and interpretation
Strong knowledge of global promotional campaigns and new product launches
Sound internal and external collaborator/partner engagement skills with demonstrated ability to seamlessly navigate scientific and commercial organizations to drive favorable business outcomes
Demonstrated ability to influence laterally and vertically
Strong analytical, organizational and communication/presentation skills (written and verbal)
Scientific curiosity
Desirable Skills
An advanced degree (MBA, MSc or PhD)
The annual base pay for this position ranges from $229,303 to $343,955. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in 'at-will position' and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
#J-18808-Ljbffr