Tadin Herb & Tea Company
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The #1 Selling Hispanic Tea Brand in the U.S., Tadin Herb & Tea Co. has been rooted in wellness and inspired by the rich herbal traditions of Latino culture since 1982. Family-owned and proudly based in Los Angeles, we blend authenticity with innovation to craft teas and herbs that bring comfort, healing, and joy — una taza a la vez.
Our values:
1. Teamwork
– Collaboration is at the heart of Tadin’s success. We thrive on a strong sense of teamwork where every voice is valued, and every achievement is shared. Those who succeed here are true team players — individuals who put collective goals above personal recognition.
2. Pride and Loyalty – Our company’s history of success inspires deep pride and commitment among our team. We honor what has been built and look ahead with confidence and optimism about what we can continue to achieve together.
3. Entrepreneurial Environment
– Tadin embraces an entrepreneurial mindset — always exploring new ideas, new products, and better ways to reach our consumers. We value curiosity, innovation, and a willingness to challenge the status quo.
4. Consumer Focused
– Our success is rooted in genuine relationships with our retail partners and consumers. We are committed to understanding and meeting the needs of the people who enjoy our products every day.
5. Integrity
– We hold ourselves to the highest standards of honesty and accountability. At Tadin, people keep their promises, act with transparency, and consistently follow through — with customers, consumers, and one another.
6. Commitment to Excellence
– We continuously seek improvement and embrace best practices that help us work smarter and deliver better results. Growth, learning, and refinement are part of who we are.
7. Hard Work
– We are a lean, hands‑on organization where everyone is willing to roll up their sleeves and do what it takes to get the job done. Drive, dedication, and ownership define our approach.
8. Family / Community / Balance
– Tadin fosters a deep sense of family and belonging, both inside and outside the company. We encourage balance between work, family, and personal well‑being — because we believe people do their best work when they feel supported in all areas of life.
9. Casual, Collegial Environment
– We maintain a business‑casual atmosphere that’s professional yet approachable. Our culture is friendly, humble, and focused on results — without unnecessary formality or hierarchy.
Position Summary The Marketing Director will coordinate and lead all marketing functions for the company, working closely with senior management, the sales management team, and the company’s agencies and retained contractors. He/she will be responsible for both strategy development and hands‑on execution, acting as a proactive leader. In addition to leading the marketing function, this person will oversee product development from concept to commercialization—guiding innovation, packaging, and launch strategies in alignment with brand objectives.
In this role, the Marketing Director plays a key part in shaping the Tadin® brand—driving campaign development, product launches, and consumer engagement across digital, retail, and experiential channels. This position collaborates cross‑functionally with Sales, Purchasing, Quality, Finance, and Creative teams to foster brand growth, ensure cohesive storytelling, and strengthen cultural relevance within both Hispanic and general markets.
In this next chapter, the Marketing Director will play a pivotal role in helping Tadin elevate its market presence — driving campaign development, product launches, and consumer engagement across digital, retail, and experiential channels — with a focus on expanding brand visibility, category rank, and cultural relevance in both Hispanic and mainstream markets.
Duties and Responsibilities Strategic Leadership & Planning
Develop and execute annual marketing and product development plans aligned with company goals and brand strategy.
Lead the development of marketing strategies that strengthen brand awareness, drive sales, and enhance consumer engagement.
Develop & manage marketing budgets, timelines, and performance metrics to ensure efficiency and ROI.
Collaborate closely with senior management and sales leadership to align marketing initiatives with business objectives (sales forecast, rollout plan, etc.)
Serve as a member of the Management Team and provides ongoing marketing opportunity and risks assessment reporting.
Extract key selling points from Nielsen/IRI and translate insights into compelling brand stories, category opportunities, and strategic growth recommendations.
Partner with leadership to define and execute strategies that elevate Tadin’s performance within Nielsen category rankings, strengthen market share, and extend brand resonance among mainstream audiences.
Oversee product development from ideation to commercialization, including formulation, packaging, and go-to-market strategy.
Partner with internal teams and suppliers to ensure product feasibility, quality, and compliance.
Manage the product launch calendar, ensuring coordination between Marketing, R&D, Quality, and Operations teams.
Collaborate with sales & purchasing in SKU assortment and rationalization and new product introductions.
Identify market trends, consumer insights, and innovation opportunities to guide product pipeline development.
Campaign & Brand Management
Lead the planning and execution of integrated marketing campaigns across digital, retail, influencer, and experiential channels.
Ensure cohesive and authentic storytelling that celebrates Tadin’s heritage while connecting meaningfully with both Hispanic and mainstream audiences across all consumer touchpoints.
Manage agency partners, PR teams, and external vendors to deliver on‑brand and timely activations.
Drive seasonal and cultural campaigns such as Hispanic Heritage Month, summer programs, and retail promotions.
Lead initiatives that broaden Tadin’s appeal to multicultural and mainstream consumers alike while maintaining authenticity and cultural storytelling at the brand’s core.
Digital Marketing & Communications
Oversee content creation, influencer partnerships, and community engagement for social media and owned platforms.
Support paid media, SEO, and e‑commerce marketing strategies to maximize brand visibility and conversion.
Events & Experiential Marketing
Supervise and guide the Marketing Coordinator in planning and executing brand events, pop‑ups, trade shows, and experiential activations.
Ensure event concepts, budget, messaging, and visual execution are on‑brand and aligned with cultural/seasonal campaigns.
Help amplify event activity across digital, PR, and retail channels to maximize reach.
Supervise and mentor members of the marketing team, including a social media manager, a marketing coordinator, an e‑commerce coordinator and a graphic designer.
Manage relationships with external agencies, consultants, and contractors to ensure high‑quality output and brand alignment.
Establish clear goals, priorities, and development plans for direct reports.
Measurement & Reporting
Monitor and analyze campaign and product performance, consumer insights, and market data.
Prepare monthly and quarterly reports summarizing key wins, challenges, and recommendations for improvement.
Track brand performance and category movement in Nielsen and other syndicated data sources to identify opportunities for growth, awareness, and competitive advantage.
Qualifications and Competencies
Bachelor’s degree, and minimum 5 years successful experience in brand or product marketing.
Experience with a CPG brand in the food industry, with experience in the Hispanic channel preferred.
Experience using Nielsen/IRI data to identify growth drivers and inform brand strategy within both Hispanic and general market contexts.
Ability to bridge cultural insight with mainstream consumer behavior to scale brand relevance and drive measurable growth.
Strong understanding of product development processes, from concept to launch.
Demonstrated success leading integrated marketing campaigns across digital, retail, influencer, and experiential channels.
Proven success in building brands at the consumer level and strong understanding of marketing in grocery.
Experience managing a budget and comfortable with financial business measurements.
Excellent project management, communication, and leadership/influencing skills.
A self‑starter with ability to take initiative, work independently and lead teams to complete projects, timely and within budgets.
Passion and enthusiasm for the industry and marketing programs designed to increase consumer loyalty and consumption for brands.
Must inspire trust, confidence and respect with peers.
High energy, high standards and work ethic, driven for success.
Proficiency in MS Office: Word, Excel, PowerPoint.
Bilingual (English/Spanish) preferred; cultural marketing experience a strong plus.
#J-18808-Ljbffr
The #1 Selling Hispanic Tea Brand in the U.S., Tadin Herb & Tea Co. has been rooted in wellness and inspired by the rich herbal traditions of Latino culture since 1982. Family-owned and proudly based in Los Angeles, we blend authenticity with innovation to craft teas and herbs that bring comfort, healing, and joy — una taza a la vez.
Our values:
1. Teamwork
– Collaboration is at the heart of Tadin’s success. We thrive on a strong sense of teamwork where every voice is valued, and every achievement is shared. Those who succeed here are true team players — individuals who put collective goals above personal recognition.
2. Pride and Loyalty – Our company’s history of success inspires deep pride and commitment among our team. We honor what has been built and look ahead with confidence and optimism about what we can continue to achieve together.
3. Entrepreneurial Environment
– Tadin embraces an entrepreneurial mindset — always exploring new ideas, new products, and better ways to reach our consumers. We value curiosity, innovation, and a willingness to challenge the status quo.
4. Consumer Focused
– Our success is rooted in genuine relationships with our retail partners and consumers. We are committed to understanding and meeting the needs of the people who enjoy our products every day.
5. Integrity
– We hold ourselves to the highest standards of honesty and accountability. At Tadin, people keep their promises, act with transparency, and consistently follow through — with customers, consumers, and one another.
6. Commitment to Excellence
– We continuously seek improvement and embrace best practices that help us work smarter and deliver better results. Growth, learning, and refinement are part of who we are.
7. Hard Work
– We are a lean, hands‑on organization where everyone is willing to roll up their sleeves and do what it takes to get the job done. Drive, dedication, and ownership define our approach.
8. Family / Community / Balance
– Tadin fosters a deep sense of family and belonging, both inside and outside the company. We encourage balance between work, family, and personal well‑being — because we believe people do their best work when they feel supported in all areas of life.
9. Casual, Collegial Environment
– We maintain a business‑casual atmosphere that’s professional yet approachable. Our culture is friendly, humble, and focused on results — without unnecessary formality or hierarchy.
Position Summary The Marketing Director will coordinate and lead all marketing functions for the company, working closely with senior management, the sales management team, and the company’s agencies and retained contractors. He/she will be responsible for both strategy development and hands‑on execution, acting as a proactive leader. In addition to leading the marketing function, this person will oversee product development from concept to commercialization—guiding innovation, packaging, and launch strategies in alignment with brand objectives.
In this role, the Marketing Director plays a key part in shaping the Tadin® brand—driving campaign development, product launches, and consumer engagement across digital, retail, and experiential channels. This position collaborates cross‑functionally with Sales, Purchasing, Quality, Finance, and Creative teams to foster brand growth, ensure cohesive storytelling, and strengthen cultural relevance within both Hispanic and general markets.
In this next chapter, the Marketing Director will play a pivotal role in helping Tadin elevate its market presence — driving campaign development, product launches, and consumer engagement across digital, retail, and experiential channels — with a focus on expanding brand visibility, category rank, and cultural relevance in both Hispanic and mainstream markets.
Duties and Responsibilities Strategic Leadership & Planning
Develop and execute annual marketing and product development plans aligned with company goals and brand strategy.
Lead the development of marketing strategies that strengthen brand awareness, drive sales, and enhance consumer engagement.
Develop & manage marketing budgets, timelines, and performance metrics to ensure efficiency and ROI.
Collaborate closely with senior management and sales leadership to align marketing initiatives with business objectives (sales forecast, rollout plan, etc.)
Serve as a member of the Management Team and provides ongoing marketing opportunity and risks assessment reporting.
Extract key selling points from Nielsen/IRI and translate insights into compelling brand stories, category opportunities, and strategic growth recommendations.
Partner with leadership to define and execute strategies that elevate Tadin’s performance within Nielsen category rankings, strengthen market share, and extend brand resonance among mainstream audiences.
Oversee product development from ideation to commercialization, including formulation, packaging, and go-to-market strategy.
Partner with internal teams and suppliers to ensure product feasibility, quality, and compliance.
Manage the product launch calendar, ensuring coordination between Marketing, R&D, Quality, and Operations teams.
Collaborate with sales & purchasing in SKU assortment and rationalization and new product introductions.
Identify market trends, consumer insights, and innovation opportunities to guide product pipeline development.
Campaign & Brand Management
Lead the planning and execution of integrated marketing campaigns across digital, retail, influencer, and experiential channels.
Ensure cohesive and authentic storytelling that celebrates Tadin’s heritage while connecting meaningfully with both Hispanic and mainstream audiences across all consumer touchpoints.
Manage agency partners, PR teams, and external vendors to deliver on‑brand and timely activations.
Drive seasonal and cultural campaigns such as Hispanic Heritage Month, summer programs, and retail promotions.
Lead initiatives that broaden Tadin’s appeal to multicultural and mainstream consumers alike while maintaining authenticity and cultural storytelling at the brand’s core.
Digital Marketing & Communications
Oversee content creation, influencer partnerships, and community engagement for social media and owned platforms.
Support paid media, SEO, and e‑commerce marketing strategies to maximize brand visibility and conversion.
Events & Experiential Marketing
Supervise and guide the Marketing Coordinator in planning and executing brand events, pop‑ups, trade shows, and experiential activations.
Ensure event concepts, budget, messaging, and visual execution are on‑brand and aligned with cultural/seasonal campaigns.
Help amplify event activity across digital, PR, and retail channels to maximize reach.
Supervise and mentor members of the marketing team, including a social media manager, a marketing coordinator, an e‑commerce coordinator and a graphic designer.
Manage relationships with external agencies, consultants, and contractors to ensure high‑quality output and brand alignment.
Establish clear goals, priorities, and development plans for direct reports.
Measurement & Reporting
Monitor and analyze campaign and product performance, consumer insights, and market data.
Prepare monthly and quarterly reports summarizing key wins, challenges, and recommendations for improvement.
Track brand performance and category movement in Nielsen and other syndicated data sources to identify opportunities for growth, awareness, and competitive advantage.
Qualifications and Competencies
Bachelor’s degree, and minimum 5 years successful experience in brand or product marketing.
Experience with a CPG brand in the food industry, with experience in the Hispanic channel preferred.
Experience using Nielsen/IRI data to identify growth drivers and inform brand strategy within both Hispanic and general market contexts.
Ability to bridge cultural insight with mainstream consumer behavior to scale brand relevance and drive measurable growth.
Strong understanding of product development processes, from concept to launch.
Demonstrated success leading integrated marketing campaigns across digital, retail, influencer, and experiential channels.
Proven success in building brands at the consumer level and strong understanding of marketing in grocery.
Experience managing a budget and comfortable with financial business measurements.
Excellent project management, communication, and leadership/influencing skills.
A self‑starter with ability to take initiative, work independently and lead teams to complete projects, timely and within budgets.
Passion and enthusiasm for the industry and marketing programs designed to increase consumer loyalty and consumption for brands.
Must inspire trust, confidence and respect with peers.
High energy, high standards and work ethic, driven for success.
Proficiency in MS Office: Word, Excel, PowerPoint.
Bilingual (English/Spanish) preferred; cultural marketing experience a strong plus.
#J-18808-Ljbffr