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Her Campus Media

Marketing Strategy Contractor

Her Campus Media, New York, New York, us, 10261

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Company Description Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem with a portfolio of the largest college media brands and creator communities. Our media brands – Her Campus, Spoon University, College Fashionista, and Generation Hired – reach an audience of over 8.5MM, and our communities including Campus Trendsetters and the InfluenceHer Collective count more than 100,000 influencers and student ambassadors at 2,300 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip college women and Gen Z to realize their dreams as individuals and for society.

We help brands build relevancy with the next generation through our trusted college media brands and hyper‑engaged communities. We provide a reimagined approach to growth audience and future‑ready brands for the next generation of consumers with a cohesive, The world’s leading brands trust HCM as their 360‑degree Gen Z marketing partner, and HCM has powered state‑of‑the‑art, award‑winning college marketing programs for blue‑chip clients including Walmart, Unilever, Estée Lauder, CVS, Sephora, L’Oréal, Uber, e.l.f. Cosmetics, and many more.

Responsibilities

Own ideation and creation of custom integrated marketing proposals from brainstorm/conception to final product, generating innovative, insights‑driven proposals for brands looking to connect with Gen Z and college audiences

Collaborate with Sales, Planning, Branded, Community, Design, Integrated Marketing, and other internal stakeholders throughout the entirety of the proposal process to address feedback, answer questions and provide strategic recommendations

Collaborate with Integrated Marketing Activation team to prep and execute the pre‑to‑post transition for each campaign to ensure continuity and success

Help create custom mockups, sales enablement materials and other visual materials as needed

Assist AVP Integrated Marketing Strategy with special projects as needed

Qualifications

3+ years of experience in marketing strategy, preferably in advertising, publishing, marketing agency, or similar industry

Bachelor’s degree in marketing, business or related field

Strong creativity and ability to think outside the box, with excellent verbal and written communication skills

Preferred strong presentation skills and storytelling, especially in Google Slides and Power Point

Exceptional organization and time‑management skills and ability to work independently

Proactive and collaborative work style well suited for a nimble environment

Quick learner, self‑starter, team‑oriented and able to work with different personalities and professional styles

Additional Information

Salary Range: $35 per hour

Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Internet Publishing

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