KPMG US
Associate Director, Alliance Marketing (Microsoft Alliance)
KPMG US, Houston, Texas, United States, 77246
Associate Director, Alliance Marketing (Microsoft Alliance)
Help KPMG to drive alliance marketing with Microsoft by developing joint strategic plans, demand‑generation programs, and co‑branded assets. You will collaborate closely with the Microsoft alliance team and KPMG’s clients and markets team to deliver high‑impact, integrated campaigns that amplify the value of our solutions.
Responsibilities
Manage the execution of a joint strategic marketing plan for the Microsoft alliance, ensuring alignment with the alliance's business plan and growth ambitions; oversee the development and execution of a content strategy focused on creating differentiated messaging, value propositions, and sales‑enablement tools such as videos, social assets, and case studies.
Plan, execute, and optimize a portfolio of demand‑generation programs, including KPMG's presence at Microsoft conferences, webinars, and client events.
Supervise a variety of marketing programs, developing and utilizing detailed project plans to ensure on‑time, on‑budget, and high‑quality delivery; leverage lead‑management tools to report on program effectiveness and sales impact.
Oversee program‑level budgets and marketing development funds (MDF), ensuring they are used effectively to achieve the best results from marketing programs; forecast and report on actuals; execute plans to increase the visibility and awareness of our alliance solutions through social media, podcasts, advertising, and manage web content updates.
Develop co‑branded marketing assets with Microsoft that support the content strategy, and amplify our brand by integrating campaign assets and thought leadership into marketing programs; serve as a key marketing contact for the Microsoft alliance team, fostering strong relationships to identify and execute high‑impact co‑marketing opportunities; support alliance partner sales kick‑off events and other relationship‑based initiatives.
Project manage KPMG's presence at alliance‑specific conferences and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.
Qualifications
Minimum eight years of recent experience in integrated marketing from a large enterprise technology/software company or a professional services firm is preferred.
Master's degree from an accredited college or university is preferred; a Bachelor's degree is required.
Strong experience in alliance marketing with proven expertise in developing and executing integrated marketing campaigns, events, and digital strategies; demonstrated track record of leadership, managing projects, programs, and small teams.
Proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self‑motivation and communication skills across both virtual and in‑person environments.
Proven ability to collaborate with and influence senior business stakeholders, using strong networking skills to drive projects forward and ensure delivery against key milestones; proactive and autonomous leader with demonstrated expertise in managing complex projects and their associated budgets.
Excellent communication skills with a proven ability to navigate complex organizational structures and operational requirements effectively; a strategic and adaptable mindset, with the ability to thrive in a fast‑paced environment and exercise sound judgment in making business decisions.
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. KPMG will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT or any other employment‑based visa).
KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, and local laws.
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Responsibilities
Manage the execution of a joint strategic marketing plan for the Microsoft alliance, ensuring alignment with the alliance's business plan and growth ambitions; oversee the development and execution of a content strategy focused on creating differentiated messaging, value propositions, and sales‑enablement tools such as videos, social assets, and case studies.
Plan, execute, and optimize a portfolio of demand‑generation programs, including KPMG's presence at Microsoft conferences, webinars, and client events.
Supervise a variety of marketing programs, developing and utilizing detailed project plans to ensure on‑time, on‑budget, and high‑quality delivery; leverage lead‑management tools to report on program effectiveness and sales impact.
Oversee program‑level budgets and marketing development funds (MDF), ensuring they are used effectively to achieve the best results from marketing programs; forecast and report on actuals; execute plans to increase the visibility and awareness of our alliance solutions through social media, podcasts, advertising, and manage web content updates.
Develop co‑branded marketing assets with Microsoft that support the content strategy, and amplify our brand by integrating campaign assets and thought leadership into marketing programs; serve as a key marketing contact for the Microsoft alliance team, fostering strong relationships to identify and execute high‑impact co‑marketing opportunities; support alliance partner sales kick‑off events and other relationship‑based initiatives.
Project manage KPMG's presence at alliance‑specific conferences and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.
Qualifications
Minimum eight years of recent experience in integrated marketing from a large enterprise technology/software company or a professional services firm is preferred.
Master's degree from an accredited college or university is preferred; a Bachelor's degree is required.
Strong experience in alliance marketing with proven expertise in developing and executing integrated marketing campaigns, events, and digital strategies; demonstrated track record of leadership, managing projects, programs, and small teams.
Proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self‑motivation and communication skills across both virtual and in‑person environments.
Proven ability to collaborate with and influence senior business stakeholders, using strong networking skills to drive projects forward and ensure delivery against key milestones; proactive and autonomous leader with demonstrated expertise in managing complex projects and their associated budgets.
Excellent communication skills with a proven ability to navigate complex organizational structures and operational requirements effectively; a strategic and adaptable mindset, with the ability to thrive in a fast‑paced environment and exercise sound judgment in making business decisions.
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. KPMG will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT or any other employment‑based visa).
KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, and local laws.
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