Kessler Collection
Director Sales & Marketing
Kessler Collection, Saint Augustine, Florida, United States, 32095
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Director Sales & Marketing
role at
Kessler Collection .
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About Kessler Collection Kessler Hospitality’s portfolio of artistically inspired boutique hotels boasts unique design, luxurious accommodations, enriching ambiance, and intuitive service. With properties in Alabama, Colorado, Georgia, Florida, North Carolina and South Carolina, each hotel’s exquisite art, music and cultural influences are deliberately approachable. Designed to inspire and encourage unforgettable experiences, Kessler guests are immersed in redefined Bohemian luxury, from cutting‑edge downtown icons to premier luxury lodges, Savannah’s entertainment destination, and elite ski lodges. Kessler Hospitality was the founding member of the Marriott Autograph Collection, introduced with seven Autograph Collection branded hotels. Each property is a bold, original hotel carefully created with style and the independent traveler in mind.
Location Casa Monica Resort and Spa, Autograph Collection will immerse you in the rich history of our famed St. Augustine hotel, from ornate chandeliers to extraordinary art galleries. Originally built in 1888, this hotel is nestled in the heart of St. Augustine’s Historic District and is within walking distance to popular sites such as Flagler College, Lightner Museum, Castillo de San Marcos and St. George Street. Our beautifully appointed accommodations intertwine vintage Moroccan charm with luxury amenities. Connect your mind and body with a soothing skin treatment at Poseidon Spa before indulging in the bold flavors of Mediterranean cuisine at our on‑site restaurant, Cordova. Enjoy the service of our dedicated team, modern technology and premier catering. From old‑world grandeur to an unrivaled location, Casa Monica Resort and Spa is anything but ordinary.
Overview The Director of Sales & Marketing is primarily responsible for leading and driving top‑line revenue strategy for traditional sales segments to include group, volume transient and catering. The individual also stays ahead of market trends, market‑share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Director develops and implements a marketing communications plan designed to achieve the desired positioning for the hotel and manages the sales and marketing budget that supports revenue attainment.
Responsibilities
Lead and drive top‑line revenue for traditional sales segments to include group, volume transient and catering.
Assess and react to market trends, market share and the competitive hotel environment.
Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, and manage the sales and marketing budget that supports all initiatives.
Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
Fluent in reading, assimilating and using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting.
Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply.
Understand GEO source and develop a plan to penetrate primary markets.
Develop and implement key segment strategy and manage key accounts (both existing and target).
Design effective sales deployment schemes and market assignments.
Develop sales goals designed to achieve budget and market‑share targets.
Manage group pace measurement and set sales production goals.
Manage sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing.
At least 3 years’ experience as a sales leader, with prior hotel sales experience.
Experience dealing with and communicating with ownership groups and asset management.
Proficient in managing and using sales automation (DELPHI) and PMS systems.
Experience working collaboratively with revenue management.
Well‑rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.
Proficiency in MS Office, including Word, Excel and PowerPoint.
Ability to multitask and prioritize departmental functions to meet deadlines.
Seniority Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Industries Hospitality
Referrals increase your chances of interviewing at Kessler Collection by 2x.
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Director Sales & Marketing
role at
Kessler Collection .
Be among the first 25 applicants.
About Kessler Collection Kessler Hospitality’s portfolio of artistically inspired boutique hotels boasts unique design, luxurious accommodations, enriching ambiance, and intuitive service. With properties in Alabama, Colorado, Georgia, Florida, North Carolina and South Carolina, each hotel’s exquisite art, music and cultural influences are deliberately approachable. Designed to inspire and encourage unforgettable experiences, Kessler guests are immersed in redefined Bohemian luxury, from cutting‑edge downtown icons to premier luxury lodges, Savannah’s entertainment destination, and elite ski lodges. Kessler Hospitality was the founding member of the Marriott Autograph Collection, introduced with seven Autograph Collection branded hotels. Each property is a bold, original hotel carefully created with style and the independent traveler in mind.
Location Casa Monica Resort and Spa, Autograph Collection will immerse you in the rich history of our famed St. Augustine hotel, from ornate chandeliers to extraordinary art galleries. Originally built in 1888, this hotel is nestled in the heart of St. Augustine’s Historic District and is within walking distance to popular sites such as Flagler College, Lightner Museum, Castillo de San Marcos and St. George Street. Our beautifully appointed accommodations intertwine vintage Moroccan charm with luxury amenities. Connect your mind and body with a soothing skin treatment at Poseidon Spa before indulging in the bold flavors of Mediterranean cuisine at our on‑site restaurant, Cordova. Enjoy the service of our dedicated team, modern technology and premier catering. From old‑world grandeur to an unrivaled location, Casa Monica Resort and Spa is anything but ordinary.
Overview The Director of Sales & Marketing is primarily responsible for leading and driving top‑line revenue strategy for traditional sales segments to include group, volume transient and catering. The individual also stays ahead of market trends, market‑share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Director develops and implements a marketing communications plan designed to achieve the desired positioning for the hotel and manages the sales and marketing budget that supports revenue attainment.
Responsibilities
Lead and drive top‑line revenue for traditional sales segments to include group, volume transient and catering.
Assess and react to market trends, market share and the competitive hotel environment.
Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, and manage the sales and marketing budget that supports all initiatives.
Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
Fluent in reading, assimilating and using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting.
Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply.
Understand GEO source and develop a plan to penetrate primary markets.
Develop and implement key segment strategy and manage key accounts (both existing and target).
Design effective sales deployment schemes and market assignments.
Develop sales goals designed to achieve budget and market‑share targets.
Manage group pace measurement and set sales production goals.
Manage sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing.
At least 3 years’ experience as a sales leader, with prior hotel sales experience.
Experience dealing with and communicating with ownership groups and asset management.
Proficient in managing and using sales automation (DELPHI) and PMS systems.
Experience working collaboratively with revenue management.
Well‑rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.
Proficiency in MS Office, including Word, Excel and PowerPoint.
Ability to multitask and prioritize departmental functions to meet deadlines.
Seniority Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Industries Hospitality
Referrals increase your chances of interviewing at Kessler Collection by 2x.
#J-18808-Ljbffr