AssistRx
Director Of Product Marketing
AssistRx is a leading healthcare technology company specializing in patient-support solutions that connect patients, providers, and life-science companies for faster, more coordinated access to therapy. Our platform combines advanced technology with personalized support to simplify complex specialty-medication journeys impacting the lives of millions of patients every year. The Director of Product Marketing will define, lead, and execute the go-to-market (GTM) strategy for AssistRx's portfolio of technology and patient-support solutions. This leader will bridge product management, marketing, and commercial teams ensuring every product launch, positioning statement, and sales enablement asset clearly communicates AssistRx's value and drives adoption. This is a strategic, hands‑on role ideal for a data‑driven storyteller who thrives in a high‑growth healthcare‑tech environment and knows how to translate complex capabilities into compelling market narratives. Key responsibilities include:
Develop and own GTM strategy: Lead product positioning, messaging, pricing, and launch planning for AssistRx's patient-support and specialty-pharma solutions. Market Intelligence: Analyze competitive landscape, customer insights, and emerging trends to inform strategy and identify whitespace opportunities. Sales Enablement: Build tools, decks, and training programs that empower the sales organization with strong product narratives and differentiated messaging. Content and Campaign Development: Partner with marketing communications to deliver high‑impact materials white papers, case studies, landing pages, videos, and thought‑leadership campaigns. Cross‑Functional Collaboration: Work closely with Product Management, Sales, Client Success, and Data & Reporting teams to align market feedback with roadmap priorities. Performance Tracking: Measure campaign performance and product‑marketing ROI using KPIs such as adoption, engagement, and lead conversion rates.
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AssistRx is a leading healthcare technology company specializing in patient-support solutions that connect patients, providers, and life-science companies for faster, more coordinated access to therapy. Our platform combines advanced technology with personalized support to simplify complex specialty-medication journeys impacting the lives of millions of patients every year. The Director of Product Marketing will define, lead, and execute the go-to-market (GTM) strategy for AssistRx's portfolio of technology and patient-support solutions. This leader will bridge product management, marketing, and commercial teams ensuring every product launch, positioning statement, and sales enablement asset clearly communicates AssistRx's value and drives adoption. This is a strategic, hands‑on role ideal for a data‑driven storyteller who thrives in a high‑growth healthcare‑tech environment and knows how to translate complex capabilities into compelling market narratives. Key responsibilities include:
Develop and own GTM strategy: Lead product positioning, messaging, pricing, and launch planning for AssistRx's patient-support and specialty-pharma solutions. Market Intelligence: Analyze competitive landscape, customer insights, and emerging trends to inform strategy and identify whitespace opportunities. Sales Enablement: Build tools, decks, and training programs that empower the sales organization with strong product narratives and differentiated messaging. Content and Campaign Development: Partner with marketing communications to deliver high‑impact materials white papers, case studies, landing pages, videos, and thought‑leadership campaigns. Cross‑Functional Collaboration: Work closely with Product Management, Sales, Client Success, and Data & Reporting teams to align market feedback with roadmap priorities. Performance Tracking: Measure campaign performance and product‑marketing ROI using KPIs such as adoption, engagement, and lead conversion rates.
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