LIDS Corporation
Experiential Marketing Manager
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.
We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skliver creating a community for both sports fans and fashion lovers.
The company is currently expanding with the goal of becoming the largest licensed brick‑and‑mortar sports retailer across the globe.
General Position Summary We are seeking a motivated and organized individual to join our team as an Experiential Marketing Manager. This role will be responsible for managing various scaled events across all marketing functions, including relationship management with key stakeholders, ideation, execution of planning, milestone tracking, and facilitating effective communication among team members. The ideal candidate will have a strong background in project management, excellent organizational and communication skills, and the ability to coordinate multiple tasks efficiently.
Principle Duties and Responsibilities Event & Project Management
Execute a variety of scaled events, both small to large, domestically, and internationally
Ability to own and manage all necessary steps for various projects while delegating support to marketing channels
Lead projects independently
Ideate & create new opportunities to engage with customers to increase traffic flow, conversion, and sales within brick & mortar stores
Communication Facilitation
Foster collaboration among team members to meet project objectives
Act as a central point of contact between sub‑teams and the Sr Campaign Manager, Collabs, Specialty Initiatives
Facilitate regular updates on project status, challenges, and achievements
Ensure effective communication across all levels of the organization
Lead a team internally and work with external experiential agency for support
Additional Principal Duties and Responsibilities Calendars and Milestone Tracking
Own the Experiential Marketing Calendar and work cross functionally with marketing channels to support events domestically & internationally across all business functions
Ensure calendars are up to date based on grand opening dates, collaboration launches, tradeshows, key sporting moments, player appearances and more
Coordinate Project Timelines
Develop and manage project timelines, ensuring timely delivery of project deliverables
Monitor and track project milestones, fostering collaboration among teams to achieve project goals
Process Improvement
Encourage a culture of continuous improvement by seeking feedback from team members
Identify opportunities to enhance processes and workflows for increased efficiency
Job Required Knowledge & Skills
Strong organizational and communication skills
Proven experience in project management
Ability to coordinate and manage multiple tasks simultaneously
Preferred Job Required Knowledge & Skills
4‑6 years of experience working in experiential marketing and / or event management
Education Reports To : Sr. Campaign Marketing Manager Collabs, Specialty Initiatives
Nearest Major Market : Indianapolis
#J-18808-Ljbffr
We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skliver creating a community for both sports fans and fashion lovers.
The company is currently expanding with the goal of becoming the largest licensed brick‑and‑mortar sports retailer across the globe.
General Position Summary We are seeking a motivated and organized individual to join our team as an Experiential Marketing Manager. This role will be responsible for managing various scaled events across all marketing functions, including relationship management with key stakeholders, ideation, execution of planning, milestone tracking, and facilitating effective communication among team members. The ideal candidate will have a strong background in project management, excellent organizational and communication skills, and the ability to coordinate multiple tasks efficiently.
Principle Duties and Responsibilities Event & Project Management
Execute a variety of scaled events, both small to large, domestically, and internationally
Ability to own and manage all necessary steps for various projects while delegating support to marketing channels
Lead projects independently
Ideate & create new opportunities to engage with customers to increase traffic flow, conversion, and sales within brick & mortar stores
Communication Facilitation
Foster collaboration among team members to meet project objectives
Act as a central point of contact between sub‑teams and the Sr Campaign Manager, Collabs, Specialty Initiatives
Facilitate regular updates on project status, challenges, and achievements
Ensure effective communication across all levels of the organization
Lead a team internally and work with external experiential agency for support
Additional Principal Duties and Responsibilities Calendars and Milestone Tracking
Own the Experiential Marketing Calendar and work cross functionally with marketing channels to support events domestically & internationally across all business functions
Ensure calendars are up to date based on grand opening dates, collaboration launches, tradeshows, key sporting moments, player appearances and more
Coordinate Project Timelines
Develop and manage project timelines, ensuring timely delivery of project deliverables
Monitor and track project milestones, fostering collaboration among teams to achieve project goals
Process Improvement
Encourage a culture of continuous improvement by seeking feedback from team members
Identify opportunities to enhance processes and workflows for increased efficiency
Job Required Knowledge & Skills
Strong organizational and communication skills
Proven experience in project management
Ability to coordinate and manage multiple tasks simultaneously
Preferred Job Required Knowledge & Skills
4‑6 years of experience working in experiential marketing and / or event management
Education Reports To : Sr. Campaign Marketing Manager Collabs, Specialty Initiatives
Nearest Major Market : Indianapolis
#J-18808-Ljbffr