Travel + Leisure Co.
Digital Marketing Strategy Specialist
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
This is a hybrid position working in office Monday, Tuesday, Wednesday and remotely Thursday, Friday.
How You’ll Shine
Support campaign ideation by conducting communication audits, analyzing data, and providing strategic insights that inform marketing strategies, creative development and optimization decisions
Collaborate cross‑functionally with segmentation, web, email, paid media, brand, design, and analytics teams to develop and execute integrated marketing campaigns that align with business goals
Manage marketing briefs and maintain a holistic, cross‑channel campaign calendar to ensure aligned planning, execution, and timely delivery across teams
Monitor campaign performance metrics and collaborate with analytics teams to surface key insights and actionable recommendations, supporting the development of performance recaps and continuous optimization efforts
Support the team in executing marketing tests, audience segmentation, and personalization strategies to enhance customer engagement
Assist in managing digital assets and content to maintain brand consistency and messaging alignment
Stay current with industry trends, emerging tools, and best practices to recommend innovative strategies and tactics
Participate in regular team meetings, brainstorming sessions, and strategy workshops to contribute ideas and feedback
What You’ll Bring
Bachelor’s degree in marketing, Business, Communications, or related field
2+ years of proven experience in digital marketing, preferably with exposure to cross‑channel and lifecycle campaign strategies and management
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent organizational and project management abilities
Ability to work collaboratively across teams and manage multiple projects simultaneously
Self‑motivated with a strong attention to detail and a passion for continuous learning and improvement
Basic understanding of marketing platforms (e.g., email marketing tools, CRM, Google Analytics) and familiarity with paid media channels
Effective communication skills, both written and verbal, with experience preparing presentations for stakeholders
How You’ll Be Rewarded We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week:
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identity theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Note:
Temporary and/or seasonal associates are ineligible for Paid Time Off.
Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Hospitality
#J-18808-Ljbffr
This is a hybrid position working in office Monday, Tuesday, Wednesday and remotely Thursday, Friday.
How You’ll Shine
Support campaign ideation by conducting communication audits, analyzing data, and providing strategic insights that inform marketing strategies, creative development and optimization decisions
Collaborate cross‑functionally with segmentation, web, email, paid media, brand, design, and analytics teams to develop and execute integrated marketing campaigns that align with business goals
Manage marketing briefs and maintain a holistic, cross‑channel campaign calendar to ensure aligned planning, execution, and timely delivery across teams
Monitor campaign performance metrics and collaborate with analytics teams to surface key insights and actionable recommendations, supporting the development of performance recaps and continuous optimization efforts
Support the team in executing marketing tests, audience segmentation, and personalization strategies to enhance customer engagement
Assist in managing digital assets and content to maintain brand consistency and messaging alignment
Stay current with industry trends, emerging tools, and best practices to recommend innovative strategies and tactics
Participate in regular team meetings, brainstorming sessions, and strategy workshops to contribute ideas and feedback
What You’ll Bring
Bachelor’s degree in marketing, Business, Communications, or related field
2+ years of proven experience in digital marketing, preferably with exposure to cross‑channel and lifecycle campaign strategies and management
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent organizational and project management abilities
Ability to work collaboratively across teams and manage multiple projects simultaneously
Self‑motivated with a strong attention to detail and a passion for continuous learning and improvement
Basic understanding of marketing platforms (e.g., email marketing tools, CRM, Google Analytics) and familiarity with paid media channels
Effective communication skills, both written and verbal, with experience preparing presentations for stakeholders
How You’ll Be Rewarded We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week:
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identity theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Note:
Temporary and/or seasonal associates are ineligible for Paid Time Off.
Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Hospitality
#J-18808-Ljbffr