LDX Digital
Lead Creative Strategist—Google & YouTube
Base pay range: $60,000–$100,000 per year.
Join LDX Digital, a cutting‑edge digital marketing agency that partners with eCommerce brands to create engaging, performance‑driven advertising campaigns. Our fully remote, globally diverse team is united by a passion for creativity, innovation, and delivering measurable results.
What we want you to do As a Creative Strategist, you will turn insight into impact—skillfully combining storytelling, psychology, and performance to craft scroll‑stopping campaigns across Google platforms, including YouTube, Search, and Display. You will lead a team of creatives, set high standards, and ensure our clients consistently achieve their KPIs through data‑driven, iterative creative work.
Responsibilities
Conduct market research and trend analysis to identify emerging creative trends across YouTube, Instagram, TikTok, and other digital platforms.
Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
Translate cultural and platform‑specific trends into creative strategies that spark audience engagement and brand affinity.
Perform in‑depth analysis of competitor campaigns using tools such as the Ads Transparency Center, Meta Ads Manager, and third‑party benchmarks.
Collaborate with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.
Analyze live ad campaigns to determine creative effectiveness, identifying drivers of performance across demographics and platforms.
Use proprietary and third‑party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots.
Champion a test‑and‑learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.
Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns.
Translate audience data, market trends, and product insights into high‑performing ad concepts, scripts, and visuals.
Author clear, data‑informed creative briefs that align with business goals, campaign objectives, and audience insights.
Include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails in briefs.
Collaborate with internal designers, copywriters, and videographers to bring ideas to life, ensuring alignment with campaign KPIs.
Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output.
Review creative assets with a critical eye, providing actionable feedback that elevates the work and aligns it with business goals.
Work with the Head of Funnels to identify winning angles, hooks, and content types.
Continuously optimize messaging, visuals, and formats to maximize results based on creative performance metrics.
Oversee multiple concurrent creative projects, from ideation through execution and performance review.
Collaborate cross‑functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery.
Utilize tools such as ClickUp, Google Sheets, and Google Workspace to manage workflows, timelines, and communication.
Requirements
5+ years in a creative strategy, performance creative, or advertising leadership role.
Demonstrated success producing high‑performing creative for paid media funnels.
Experience optimising campaigns for Google and YouTube.
Strong leadership and team‑management experience—able to push for excellence while maintaining momentum.
Deep understanding of direct‑response principles, storytelling, and human psychology.
Exceptional communication skills and confidence to challenge ideas or direction when needed.
Comfortable operating in a fast‑paced, results‑driven environment.
Note: U.S.-based. Candidates must be legally authorized to work in the United States and be available between 7:00 AM–3:00 PM EST.
Benefits
Fully remote work—work from anywhere.
Impactful voice—be a key player in shaping media strategies and driving client success.
Growth opportunities—advance your career quickly in a dynamic, fast‑paced environment.
Continuous learning—access to the latest courses, certifications, and professional growth opportunities.
Competitive compensation—earn competitive pay with performance‑based bonuses.
Vibrant culture—join a supportive, collaborative team of ambitious professionals.
Client impact—work with high‑profile clients, delivering significant business impact through innovative media strategies.
Interview Process
Submit your CV via the online application.
Complete a short survey.
1‑on‑1 video interview with HR.
Complete a short test task.
1‑on‑1 video interview with the hiring manager.
#J-18808-Ljbffr
Join LDX Digital, a cutting‑edge digital marketing agency that partners with eCommerce brands to create engaging, performance‑driven advertising campaigns. Our fully remote, globally diverse team is united by a passion for creativity, innovation, and delivering measurable results.
What we want you to do As a Creative Strategist, you will turn insight into impact—skillfully combining storytelling, psychology, and performance to craft scroll‑stopping campaigns across Google platforms, including YouTube, Search, and Display. You will lead a team of creatives, set high standards, and ensure our clients consistently achieve their KPIs through data‑driven, iterative creative work.
Responsibilities
Conduct market research and trend analysis to identify emerging creative trends across YouTube, Instagram, TikTok, and other digital platforms.
Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
Translate cultural and platform‑specific trends into creative strategies that spark audience engagement and brand affinity.
Perform in‑depth analysis of competitor campaigns using tools such as the Ads Transparency Center, Meta Ads Manager, and third‑party benchmarks.
Collaborate with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.
Analyze live ad campaigns to determine creative effectiveness, identifying drivers of performance across demographics and platforms.
Use proprietary and third‑party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots.
Champion a test‑and‑learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.
Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns.
Translate audience data, market trends, and product insights into high‑performing ad concepts, scripts, and visuals.
Author clear, data‑informed creative briefs that align with business goals, campaign objectives, and audience insights.
Include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails in briefs.
Collaborate with internal designers, copywriters, and videographers to bring ideas to life, ensuring alignment with campaign KPIs.
Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output.
Review creative assets with a critical eye, providing actionable feedback that elevates the work and aligns it with business goals.
Work with the Head of Funnels to identify winning angles, hooks, and content types.
Continuously optimize messaging, visuals, and formats to maximize results based on creative performance metrics.
Oversee multiple concurrent creative projects, from ideation through execution and performance review.
Collaborate cross‑functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery.
Utilize tools such as ClickUp, Google Sheets, and Google Workspace to manage workflows, timelines, and communication.
Requirements
5+ years in a creative strategy, performance creative, or advertising leadership role.
Demonstrated success producing high‑performing creative for paid media funnels.
Experience optimising campaigns for Google and YouTube.
Strong leadership and team‑management experience—able to push for excellence while maintaining momentum.
Deep understanding of direct‑response principles, storytelling, and human psychology.
Exceptional communication skills and confidence to challenge ideas or direction when needed.
Comfortable operating in a fast‑paced, results‑driven environment.
Note: U.S.-based. Candidates must be legally authorized to work in the United States and be available between 7:00 AM–3:00 PM EST.
Benefits
Fully remote work—work from anywhere.
Impactful voice—be a key player in shaping media strategies and driving client success.
Growth opportunities—advance your career quickly in a dynamic, fast‑paced environment.
Continuous learning—access to the latest courses, certifications, and professional growth opportunities.
Competitive compensation—earn competitive pay with performance‑based bonuses.
Vibrant culture—join a supportive, collaborative team of ambitious professionals.
Client impact—work with high‑profile clients, delivering significant business impact through innovative media strategies.
Interview Process
Submit your CV via the online application.
Complete a short survey.
1‑on‑1 video interview with HR.
Complete a short test task.
1‑on‑1 video interview with the hiring manager.
#J-18808-Ljbffr