Delta Galil Industries
Senior Creative Content Strategist - Splendid
Delta Galil Industries, Los Angeles, California, United States, 90079
Senior Creative Content Strategist – Splendid
Join Delta Galil Industries to lead storytelling for our women‑lifestyle brand Splendid. In this senior role you will become the architect of brand voice, the guardian of editorial excellence, and an AI content engineer shaping customer experience across print, digital, and in‑store touchpoints. Responsibilities
Own the seasonal content calendar and roadmap, integrating brand narrative, product priorities, and marketing campaigns across all channels. Partner with E‑Commerce, Merchandising, Creative, and Design to bring product storytelling to life in innovative, compelling ways. Empower the team with holistic content briefs and clear editorial frameworks ensuring all executions (email, site, paid media, social, in‑store) ladder back to a single, unified strategy. Write and oversee copy for email, digital, social, in‑store, and print—strengthening brand affinity and inspiring action. Project‑manage content initiatives at a senior level—owning timelines, deliverables, and cross‑functional alignment for flawless execution. Shape Strategy & Drive Results
Define campaign narratives with senior leaders and guide creative concepts that resonate with our customer. Translate consumer insights, cultural trends, and retail data into actionable storytelling strategies that spark engagement and fuel growth. Lead quarterly brand content strategy reviews, championing data‑driven creativity and identifying opportunities to push the brand forward. Harness AI tools to work smarter—optimizing PDP copy, testing campaign variations, A/B testing email subject lines—ensuring efficiency without sacrificing brand voice or strategic quality. Inspire & Influence
Be the content voice in cross‑functional meetings, ensuring strategy leads execution. Champion best practices in social‑first storytelling for retail/fashion—emails that convert, site storytelling that elevates product, social that inspires + drives engagement. Create compelling presentations that bring strategy to life for partners, grounding decisions in both vision and impact. Mentor and inspire junior talent, cultivating a culture of curiosity, creativity, and editorial excellence. Requirements
Bachelor’s degree in Communications, Marketing, Fashion Merchandising, or related field. Minimum of 8 years in content strategy/copywriting, with at least 3 years in senior roles at fashion, lifestyle, or consumer brands. Proven ability to craft and execute content strategies that drive awareness, engagement, and conversion. Sharp editorial background—equal parts strategist and wordsmith. Deep knowledge of fashion/retail calendars and ability to translate product drops into cultural moments. Finger on the pulse of digital, social, and cultural trends—making them brand‑relevant. Exceptional communication skills—able to influence senior leaders and inspire creative teams. Big‑picture thinker with a roll‑up‑your‑sleeves approach—comfortable driving both high‑level strategy and day‑to‑day execution. Visionary mindset paired with a hands‑on approach—zoom out to set the north star and zoom in to get the details right. Benefits
Hybrid role: 4 days in Downtown LA office. Pay range: $90,000 /yr – $110,000 /yr. We are an equal employment opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees, applicants, and partners.
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Join Delta Galil Industries to lead storytelling for our women‑lifestyle brand Splendid. In this senior role you will become the architect of brand voice, the guardian of editorial excellence, and an AI content engineer shaping customer experience across print, digital, and in‑store touchpoints. Responsibilities
Own the seasonal content calendar and roadmap, integrating brand narrative, product priorities, and marketing campaigns across all channels. Partner with E‑Commerce, Merchandising, Creative, and Design to bring product storytelling to life in innovative, compelling ways. Empower the team with holistic content briefs and clear editorial frameworks ensuring all executions (email, site, paid media, social, in‑store) ladder back to a single, unified strategy. Write and oversee copy for email, digital, social, in‑store, and print—strengthening brand affinity and inspiring action. Project‑manage content initiatives at a senior level—owning timelines, deliverables, and cross‑functional alignment for flawless execution. Shape Strategy & Drive Results
Define campaign narratives with senior leaders and guide creative concepts that resonate with our customer. Translate consumer insights, cultural trends, and retail data into actionable storytelling strategies that spark engagement and fuel growth. Lead quarterly brand content strategy reviews, championing data‑driven creativity and identifying opportunities to push the brand forward. Harness AI tools to work smarter—optimizing PDP copy, testing campaign variations, A/B testing email subject lines—ensuring efficiency without sacrificing brand voice or strategic quality. Inspire & Influence
Be the content voice in cross‑functional meetings, ensuring strategy leads execution. Champion best practices in social‑first storytelling for retail/fashion—emails that convert, site storytelling that elevates product, social that inspires + drives engagement. Create compelling presentations that bring strategy to life for partners, grounding decisions in both vision and impact. Mentor and inspire junior talent, cultivating a culture of curiosity, creativity, and editorial excellence. Requirements
Bachelor’s degree in Communications, Marketing, Fashion Merchandising, or related field. Minimum of 8 years in content strategy/copywriting, with at least 3 years in senior roles at fashion, lifestyle, or consumer brands. Proven ability to craft and execute content strategies that drive awareness, engagement, and conversion. Sharp editorial background—equal parts strategist and wordsmith. Deep knowledge of fashion/retail calendars and ability to translate product drops into cultural moments. Finger on the pulse of digital, social, and cultural trends—making them brand‑relevant. Exceptional communication skills—able to influence senior leaders and inspire creative teams. Big‑picture thinker with a roll‑up‑your‑sleeves approach—comfortable driving both high‑level strategy and day‑to‑day execution. Visionary mindset paired with a hands‑on approach—zoom out to set the north star and zoom in to get the details right. Benefits
Hybrid role: 4 days in Downtown LA office. Pay range: $90,000 /yr – $110,000 /yr. We are an equal employment opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees, applicants, and partners.
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