ClubMed
"At Club Med, 2026 promises to be an exciting year on the German market! If you are looking for an experience in a company with strong values, a forward-thinking approach, and a focus on experimentation and innovation. If you are excited by the idea of taking the reins of influence/PR/brand strategy, with the aim of promoting the brand in the German market, and meeting our business challenges, join us!"
Albane, Head of Marketing Benelux-Germany, manager of the team
About Club Med Since 1950, as the inventor of the ‘all-inclusive’ holiday concept, we have been reinventing happiness every day.
‘The purpose of life is to be happy. The place to be happy is here. And the time to be happy is now.’ Gérard BLITZ
These timeless words from our founder have been our reason to exist and the driver of everything we do.
As a true creator of happiness, we invented a unique style of holiday and a new form of shared experience: all-inclusive holidays with resorts in the world’s most beautiful locations, where Gentle Members (G.M) can recharge their personal batteries through contact with nature, sports and like-minded people, surrounded by our Gentle Organizers (G.O) and our Gentle Employees (G.E).
Our Business Unit In this position, you will belong to the Benelux – Germany - Switzerland cluster that is part of EMEA Markets, which handles sales in Europe, Africa, and France in over ten countries. Germany is one of the high potential markets at the EMEA level with short-term growth expected.
Job overview Our Frankfurt office is looking for a PR & Brand Manager for the German market. You will be responsible for promoting the Club Med brand, increasing its visibility and desirability, and positioning it as one of the leading references in all-inclusive tourism and lifestyle holidays in Germany.
Key missions Define and launch the PR & influence strategy to support brand awareness
Deploy the PR & influencer roadmap in-line with brand DNA
Increase visibility on tier 1 media with novelties and brand pillars/USP through interviews, events, press releases, with a sense of creativity and innovation
Management of press release roadmap alongside our PR agency, answering media enquiries and producing press releases and alerts, translation of global press kits
Monitor PR efficiency through reporting and analysis, recommend optimizations
Take part in the coordination of press trips: select the most relevant journalists & influencers, coordinate their stay, ensure smooth events and a positive post-event impact (performance measurement)
Manage the relationship with our PR & Influence agency
Initiate & manage partnerships
Build local partnerships to enhance brand visibility and ensure related events in order to drive exposure and prospect generation for Club Med
Follow up, coordinate & amplify the existing partnerships
Deploy & optimize the Branding Media strategy to boost brand awareness
In charge of the Branding campaigns, Online & Offline (TV, Outdoor, Print): brief the media agency, adapt the content (video, digital assets), follow-up the budget, monitor the KPIs
Lead the “content boost” plan to capitalize on influencer content, alongside with our media agency
Press Media: create an annual press purchase plan with suitable media. Create the content or share the content for ad creation.
Other
PR & Branding budget management
Business Review with the German team every month to share the future activation plan and results of the previous actions
Skills and competencies Education level
University degree
Specialisation in marketing/communication
Professional experience
At least 4 years’ experience in marketing positions or agency
Knowledge of premium/luxury industry or a very strong interest in travel
Technical skills
Creativity
Innovation mindset orientation
Knowledge of PR management and social media
Analytics skills
Microsoft Office
Interpersonal skills
Strong appreciation of different markets and cultures
A get up and go personality with drive, determination and attention for detail
Good communication skills (oral and written)
Strong organizational skills
Strategic thinking
Drive for results
Agility and proactivity
Languages
German (native language)
English (fluent)
Conditions & benefits Travel trip Position requires frequent traveling to Club Med Resorts & Brussels Club Med office (5 to 8 times per year, with compensatory days off if they fall on a weekend)
Benefits
30 days of vacation
Up to 3 weeks of Club Med vacations at a reduced price per year under Club Med’s policy – after 1 year of seniority
Up to 50 EUR Transportation coverage
Travel Industry Card for free
Monthly mail voucher
Support of pension payments
Flexible working policy with the possibility to work 2 days a week from home + 1 week remotely every 3 months
#J-18808-Ljbffr
Albane, Head of Marketing Benelux-Germany, manager of the team
About Club Med Since 1950, as the inventor of the ‘all-inclusive’ holiday concept, we have been reinventing happiness every day.
‘The purpose of life is to be happy. The place to be happy is here. And the time to be happy is now.’ Gérard BLITZ
These timeless words from our founder have been our reason to exist and the driver of everything we do.
As a true creator of happiness, we invented a unique style of holiday and a new form of shared experience: all-inclusive holidays with resorts in the world’s most beautiful locations, where Gentle Members (G.M) can recharge their personal batteries through contact with nature, sports and like-minded people, surrounded by our Gentle Organizers (G.O) and our Gentle Employees (G.E).
Our Business Unit In this position, you will belong to the Benelux – Germany - Switzerland cluster that is part of EMEA Markets, which handles sales in Europe, Africa, and France in over ten countries. Germany is one of the high potential markets at the EMEA level with short-term growth expected.
Job overview Our Frankfurt office is looking for a PR & Brand Manager for the German market. You will be responsible for promoting the Club Med brand, increasing its visibility and desirability, and positioning it as one of the leading references in all-inclusive tourism and lifestyle holidays in Germany.
Key missions Define and launch the PR & influence strategy to support brand awareness
Deploy the PR & influencer roadmap in-line with brand DNA
Increase visibility on tier 1 media with novelties and brand pillars/USP through interviews, events, press releases, with a sense of creativity and innovation
Management of press release roadmap alongside our PR agency, answering media enquiries and producing press releases and alerts, translation of global press kits
Monitor PR efficiency through reporting and analysis, recommend optimizations
Take part in the coordination of press trips: select the most relevant journalists & influencers, coordinate their stay, ensure smooth events and a positive post-event impact (performance measurement)
Manage the relationship with our PR & Influence agency
Initiate & manage partnerships
Build local partnerships to enhance brand visibility and ensure related events in order to drive exposure and prospect generation for Club Med
Follow up, coordinate & amplify the existing partnerships
Deploy & optimize the Branding Media strategy to boost brand awareness
In charge of the Branding campaigns, Online & Offline (TV, Outdoor, Print): brief the media agency, adapt the content (video, digital assets), follow-up the budget, monitor the KPIs
Lead the “content boost” plan to capitalize on influencer content, alongside with our media agency
Press Media: create an annual press purchase plan with suitable media. Create the content or share the content for ad creation.
Other
PR & Branding budget management
Business Review with the German team every month to share the future activation plan and results of the previous actions
Skills and competencies Education level
University degree
Specialisation in marketing/communication
Professional experience
At least 4 years’ experience in marketing positions or agency
Knowledge of premium/luxury industry or a very strong interest in travel
Technical skills
Creativity
Innovation mindset orientation
Knowledge of PR management and social media
Analytics skills
Microsoft Office
Interpersonal skills
Strong appreciation of different markets and cultures
A get up and go personality with drive, determination and attention for detail
Good communication skills (oral and written)
Strong organizational skills
Strategic thinking
Drive for results
Agility and proactivity
Languages
German (native language)
English (fluent)
Conditions & benefits Travel trip Position requires frequent traveling to Club Med Resorts & Brussels Club Med office (5 to 8 times per year, with compensatory days off if they fall on a weekend)
Benefits
30 days of vacation
Up to 3 weeks of Club Med vacations at a reduced price per year under Club Med’s policy – after 1 year of seniority
Up to 50 EUR Transportation coverage
Travel Industry Card for free
Monthly mail voucher
Support of pension payments
Flexible working policy with the possibility to work 2 days a week from home + 1 week remotely every 3 months
#J-18808-Ljbffr