Crossing Hurdles is hiring: Brand Marketer in San Francisco

Head of Marketing

Location: San Francisco, USA

Type: Full-time, On-site (5 days/week)

Compensation: $180K – $250K + Competitive Equity

Product Marketing

• Translate complex technical features into clear customer value.
• Create compelling collateral case studies, decks, and one-pagers.
• Drive customer education via email campaigns, documentation, and onboarding guides.

Growth & Demand Generation

• Define and monitor key growth metrics: inbound leads, pipeline creation, and conversions.
• Develop repeatable demand channels ads, partnerships, content, and email campaigns.
• Experiment with paid acquisition and optimize ROI through data-driven insights.

Brand & Content

• Maintain high creative standards across all marketing touchpoints.
• Oversee social presence (LinkedIn, X) and ensure brand consistency.
• Drive thought leadership through blogs, podcasts, PR, and storytelling.
• Produce engaging launch videos, customer stories, and product announcements.

Events & Partnerships

• Organize high-impact, ROI-focused events and conferences.
• Build and nurture relationships with ecosystem partners, influencers, and creators.
• Collaborate with design teams for swag, landing pages, and campaign experiences.
• Lead a small, high-performance marketing team across multiple functions.
• Set clear goals, performance metrics, and campaign ROI tracking.
• Collaborate directly with founders on GTM, sales, and fundraising initiatives.

Requirements

• 3–5 years of experience in product, brand, or demand generation marketing.
• Strong understanding of developer tools and the software infrastructure space.
• Excellent communication and storytelling abilities.
• Proven leadership and cross-functional collaboration skills.
• Creative mindset with data-driven decision-making capability.
• Bachelor's degree in Marketing, Communications, or a related field.

Why Candidates Should Join

• Impact: Shape the marketing vision of one of the fastest-growing developer infrastructure startups.
• Innovation: Work directly with top engineering founders and influence GTM strategies.
• Growth: Build and lead a marketing function from the ground up with global reach.
• Culture: Join a team that values originality, creativity, and bias to action.