Vice President, Brand Marketing and Customer Experience

Vice President, Brand Marketing and Customer Experience

About the Company

Globally renowned group of consumer brands

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is seeking a Vice President of Brand Marketing and Customer Experience to lead the development and execution of a comprehensive marketing and customer experience strategy. The successful candidate will be responsible for defining the customer journey across all channels, driving brand growth and positioning, and ensuring that marketing efforts result in measurable commercial outcomes. This role involves overseeing integrated campaigns, managing CRM and loyalty programs, and partnering with various teams to design seamless customer experiences. The VP will also be tasked with leveraging customer insights and analytics to optimize performance and championing a customer-first mindset throughout the organization.

Candidates for the Vice President of Brand Marketing and Customer Experience position at the company should have a proven track record in leading marketing and customer experience initiatives. The role requires a strategic leader who can provide direction to brand, marketing, and CX teams, and foster a culture of creativity, accountability, and high performance. Experience in managing integrated campaigns across different channels, as well as a strong background in CRM and loyalty program management, is essential. The ideal candidate will be adept at leveraging data and analytics to drive decision-making and will have a deep understanding of how to enhance customer relationships and drive lifetime value through personalized experiences. A collaborative approach and the ability to engage with senior stakeholders, including the CEO and board, are also key requirements for this role.

Hiring Manager Title
CEO

Travel Percent
Less than 10%

Functions

• Marketing