Vice President of Marketing
About the Company
Top developer of anti-money laundering software for Bitcoin-run businesses
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2014
Employees
501-1000
Funding
$200+ million
Categories
- Bitcoin
- Cryptocurrency
- Financial Exchanges
- FinTech
- Software
- Technology
- Information Technology & Services
- Big Data
- Big Data Analytics
- Financial Services
- Block Chain
Specialties
- blockchain
- bitcoin
- analytics
- compliance
- investigation tools
- and saas
Business Classifications
- SAAS
- B2B
- Enterprise
About the Role
The Company is seeking a Vice President of Marketing to play a pivotal role in driving customer acquisition and revenue growth. The successful candidate will be responsible for demand generation, customer marketing, field marketing, and digital marketing, with a focus on managing a global team of field marketers. This role demands a strategic leader who can build and scale demand generation, design AI-driven marketing engines, and redefine marketing funnel efficiency. The VP of Marketing will also be tasked with transforming field and digital marketing into a revenue-generating machine, optimizing events, and overseeing performance marketing to ensure high-quality customer acquisition.
Candidates for the VP of Marketing position at the company should have a minimum of 15 years' experience in marketing, particularly within mid-to-large scale, high-growth B2B SaaS environments. The role requires a leader with a proven track record in demand generation, experience in supporting an enterprise solutions salesforce, and excellent team management skills. The ideal candidate will be a strategic thinker, adept at translating strategy into actionable plans, and will have a strong background in marketing-sales alignment and accountability. A data-driven approach, advanced analytics, and a commitment to a culture of continuous improvement are essential. The company values diversity and is dedicated to creating an inclusive environment for all employees.
Hiring Manager Title
Chief Revenue Officer
Travel Percent
Less than 10%
Functions
- Marketing