Overview
AVP, Websites and Digital Marketing at Fay Financial leads the companys digital ecosystem, including owned sites, Google Business Profiles, review sites, social channels, and paid media. This role partners with stakeholders to personalize the consumer digital experience, predict behavior, create segmented lead campaigns, and automate channel/journey flows.
Responsibilities
The AVP, Websites and Digital Marketing develops digital marketing plans, website content, conversion rate optimization, testing plans, and ROI?driven paid media programs across multiple business units. The position identifies trends and new tools to improve the digital customer experience and lead generation. This role is a collaborative partner with the full Marketing Team and Sales Leadership of all BUs.
Qualifications
- Bachelors degree in Marketing or a related field
- 7+ years experience in digital marketing in a marketing context
- Mortgage, Real Estate, or Financial Services experience
- 3+ years of Marketing Lead generation experience with substantial paid budgets
- Proficiency in CMS tools (WordPress and Wix)
- Proficiency in Google (AdWords, Console, GTM, GA4) and Meta
- Prior experience with Online Review Management tools for solicitation and response, and optimization of GBPs and other review sites
- Solid skills in Microsoft Suite, including Excel and PowerPoint
- Prior experience delivering referrals to multiple business units strongly preferred
- Previous experience managing people and leading teams strongly preferred
- Programmatic Media experience is a plus
- Experience with CRM/Email platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar is a plus
- Proficiency in data visualization tools such as Power BI or similar is a plus
- Strong verbal and written communication skills
- Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
- Strong analytical skills
- Solid decision?making abilities coupled with sound judgment
- People management skills with the ability to coach and train others
- Strong time management skills
- Ability to prioritize numerous tasks and manage shifting priorities
Benefits
- Medical, Dental, and Vision Insurance
- Company Paid Life Insurance
- Disability Insurance
- Pet Insurance
- 401k Program with Employer Matching
- 3 Weeks Paid Time Off (PTO)
- Paid Holidays
- Wellness Initiatives
- Employee Assistance Program
- Hybrid Work Schedules with Remote Flex Days
Compensation
- Hiring range: $120,000.00-$145,000.00 annually
- Eligible for an annual discretionary bonus
EEO Statement
Fay is an equal?opportunity workplace. The Fay?Constructive Foundation was established to fulfill the philanthropic mission of the Fay Group employees to serve the communities in which they live and work. Fay is an equal?opportunity workplace. The Fay Group and affiliated companies participate in E?Verify. For more information, go to www.dhs.gov/E?Verify.
#J-18808-Ljbffr