Nexstar Media Group, Inc.
Digital Content Producer – Responsibilities
Lay the foundation for KXAN’s digital efforts, keeping platforms updated with breaking news and stories that embrace our investigative and First Warning Weather brands. Lead by daily example, deploying best practices while creating and editing original content. Take ownership of KXAN.com, the KXAN News App, KXAN+ connected TV apps and KXAN social platforms during each shift, curating the homepage. Cover breaking news with accuracy and speed across multiple platforms to reach the widest audience. Prioritize, create and curate content using metrics such as pageviews and video views to gauge success. Gather and write news through research, interviews and on‑site attendance; analyze background, determine emphasis, length, format and multimedia elements, and organize material accordingly. Pitch on‑brand local and trending stories in addition to daily news coverage. Review copy and correct errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines; curate content from sister stations and other feeds, share and distribute high‑performing content, clip and publish video for KXAN.com and other platforms. Demonstrate expert understanding of social media platforms (Facebook, X, Instagram and others), sharing content creatively. Ensure all content meets company standards for journalistic integrity and production quality. Cross‑train by learning assignment desk mechanisms and how they integrate with digital delivery; perform other duties as assigned. Requirements & Skills
Collaborative approach to idea generation and quality control. Comfortable learning new technology independently and quickly. Flexibility to adapt to change. Thrives under deadline pressure. Self‑motivated and competitive. Strong multi‑tasking abilities. Responds positively to feedback. Strong communicator. Knowledge of SEO best practices and AP Style. Strong understanding of analytics systems; experience with Chartbeat and Adobe Analytics is a plus. Proficiency in Microsoft workspaces; HTML, CSS and Photoshop experience is a plus. Schedule flexibility (may include nights, weekends). Seniority Level
Entry level Employment Type
Full‑time Job Function
Marketing, Public Relations, and Writing/Editing Industries
Broadcast Media Production and Distribution
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Lay the foundation for KXAN’s digital efforts, keeping platforms updated with breaking news and stories that embrace our investigative and First Warning Weather brands. Lead by daily example, deploying best practices while creating and editing original content. Take ownership of KXAN.com, the KXAN News App, KXAN+ connected TV apps and KXAN social platforms during each shift, curating the homepage. Cover breaking news with accuracy and speed across multiple platforms to reach the widest audience. Prioritize, create and curate content using metrics such as pageviews and video views to gauge success. Gather and write news through research, interviews and on‑site attendance; analyze background, determine emphasis, length, format and multimedia elements, and organize material accordingly. Pitch on‑brand local and trending stories in addition to daily news coverage. Review copy and correct errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines; curate content from sister stations and other feeds, share and distribute high‑performing content, clip and publish video for KXAN.com and other platforms. Demonstrate expert understanding of social media platforms (Facebook, X, Instagram and others), sharing content creatively. Ensure all content meets company standards for journalistic integrity and production quality. Cross‑train by learning assignment desk mechanisms and how they integrate with digital delivery; perform other duties as assigned. Requirements & Skills
Collaborative approach to idea generation and quality control. Comfortable learning new technology independently and quickly. Flexibility to adapt to change. Thrives under deadline pressure. Self‑motivated and competitive. Strong multi‑tasking abilities. Responds positively to feedback. Strong communicator. Knowledge of SEO best practices and AP Style. Strong understanding of analytics systems; experience with Chartbeat and Adobe Analytics is a plus. Proficiency in Microsoft workspaces; HTML, CSS and Photoshop experience is a plus. Schedule flexibility (may include nights, weekends). Seniority Level
Entry level Employment Type
Full‑time Job Function
Marketing, Public Relations, and Writing/Editing Industries
Broadcast Media Production and Distribution
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